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On the bottom business card, they use white space to give the reader a break from all the text and colors.

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The creator put white text on the black and red backgrounds and black text on the white background to make sure that the viewer can actually read the flyer

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The creator repeatedly uses the colors yellow, white, and black to make the brochure not look tacky and to keep it consistent.

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The creator lined all of the text up in the middle of the paper to make it look organized.

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The creator keeps a consistent form of spacing for this document, also using white space, as to not cram everything into one paragraph.

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The creator made this publication asymmetrically balanced, for it to seem organized and for it to be consistent.