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A good look at David Gauntlett's pick and mix theory 

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A good look at David Gauntlett's pick and mix theory 

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The passive VS active audience debateHow do audiences read media texts?

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This theory is relevant to both adverts

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Are women still objectified? | Laura Mulvey Male Gaze theory explained!

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Useful for TGC and QS

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Vladimir ProppCharacter theory and narrative structure

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Useful for This Girl Can

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What is DOMINANT IDEOLOGY? What does DOMINANT IDEOLOGY mean? DOMINANT IDEOLOGY meaning

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Breaks down expectation of each level for TGC and QS

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Breaks down expectation of each level for TGC and QS

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Useful for This Girl Can

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Barthes suggested that meanings of texts were described using five or more codes. Five Codes: * Hermeneutic / Enigma code * Proairetic/Action code * Semantic c...

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Intertextuality explained: Major Quality and Miss Sweetly

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Intertextuality explained: Major Quality and Miss Sweetly

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Who are Sport England? What is the campaign aim?

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Who are Sport England? What is the campaign aim?

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Campaign summary

This Girl Can was born from a desire to tackle the fact that despite increases in the overall number of people being active in England, women persistently remained less active than men.

We knew that we had to address the gender gap and the reason behind it; and we knew we had to do something different.

Our This Girl Can Campaign Summary document tells the story of This Girl Can, and the insights which sit at its heart.

The downloadable document also includes results from the first two phases of the campaign, as well as a summary of the latest developments in the campaign.

In January 2020, This Girl Can's new TV ad premiered, once again showing the raw, unfiltered reality of women exercising in whatever way works for them.

And in September 2020 an updated ad launched, highlighting the inventive ways in which women had kept, or got, active during the challenging times of the coronavirus pandemic and the increased barriers to activity that came with it.

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This Girl Can was born from a desire to tackle the fact that despite increases in the overall number of people being active in England, women persistently remained less active than men. We knew that we had to address the gender gap and the reason behind it; and we knew we had to do something different.

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Quizlet link to deconstruct This Girl Can

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Quizlet link to deconstruct This Girl Can

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SET PRODUCT - This Girl Can Flashcards | Quizlet

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Start studying SET PRODUCT - This Girl Can. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

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BBC documentary discusses this time period

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BBC Elegance and Decadence The Age of the Regency (1of3) with Lucy Worsley

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Useful context on the company

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history of quality street chocolates and the brand ownership from mackintoshs to rowntrees to nestle

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Quizlet link to deconstruct the QS advert

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Quizlet link to deconstruct the QS advert

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The security system for this website has been triggered. Completing the challenge below proves you are a human and gives you temporary access.

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Women's Roles in the 1950s By: Nina Stoneham Women's roles were greatly changed in the 1950s, with the men coming back from war and taking their jobs back. Women had, during World War II, taken...

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4 This Girl Can In-depth product analysis 

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3.1 - Intro to Component 1 & Advertising+Marketing 

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Advertising Standards to get tough on gender stereotypes

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3 Quality Street - Media Language_Further Anlaysis 