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David Bailey is a British photography born on January 2nd 1938. David Bailey, whose work in photography would soon bring him in contact with the high reaches of British society, came from a working class upbringing. Educated in East London.  “He longed to follow in his brother's artistic footsteps but in his own creative direction. Sensing this untapped talent, his brother gave him his first camera, a 35mm Voigtlander and from there an inspiration grew.” - David Bailey Photography website.
In 1994, David introduced David Bailey Photography, which has grown to represent some of the most highly recognized corporate clients in the US. With over 30 years of experience, David has artistically captured the spirit of each image with a genuine depth of feeling and emotion. He's said to have been interested in painting and photography, from his youth, and in 1959 he began an apprenticeship at the John French Studio. While working there he began involved in fashion photography. In 1960 he then started working for British Vogue. It was then that he worked there for about 15 years, first as staff then later became a freelancer. He also freelanced for other magazines and newspapers.

“Bailey’s fashion work and celebrity portraiture, categorized by stark backgrounds and dramatic lighting, changed British fashion and celebrity photography from chic but reserved stylization to something more youthful and direct.” - Britannica website.

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His work mirrors the 1960s British cultural trend of breaking down outdated and rigid class barriers by introducing a working-class or “punk” look into both clothing and artistic products. Bailey himself became a celebrity who characterized “swinging London”; he was recognized “for his affairs with several celebrated women, among them the model Jean Shrimpton and the actress Catherine Deneuve, whom he married in 1965 (divorced 1972). He is thought to have inspired the role of the photographer, Thomas, in Michelangelo Antonioni’s film Blow-up (1966).” Bailey also started to direct tv advertisements and produced multiple books and documentary films. In 1972, he began to publish in the fashion and photography magazine, Ritz. Though he continued to photograph celebrities for publications such as Harper’s Bazaar and The London Times during the 1970s, ’80s, and ’90s, he began to try to turn his attention to tv advertisements. His documentary inspirations include Cecil Beaton, Andy Warhol, and Luciano Visconti. Books of his photographs include Box of Pin-ups (1964), Goodbye Baby & Amen: A Sarabande for the Sixties (1969), Another Image: Papua New Guinea (1975), David Bailey’s Trouble and Strife (1980), David Bailey, London NWI: Urban Landscapes (1982), Imagine (1985), David Bailey’s Rock and Roll Heroes (1997), and David Bailey: Chasing Rainbows (2001). He was formed into a Commander of the British Empire in 2001.

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His work mirrors the 1960s British cultural trend of breaking down outdated and rigid class barriers by introducing a working-class or “punk” look into both clothing and artistic products. Bailey himself became a celebrity who characterized “swinging London”; he was recognized “for his affairs with several celebrated women, among them the model Jean Shrimpton and the actress Catherine Deneuve, whom he married in 1965 (divorced 1972). He is thought to have inspired the role of the photographer, Thomas, in Michelangelo Antonioni’s film Blow-up (1966).” Bailey also started to direct tv advertisements and produced multiple books and documentary films. In 1972, he began to publish in the fashion and photography magazine, Ritz. Though he continued to photograph celebrities for publications such as Harper’s Bazaar and The London Times during the 1970s, ’80s, and ’90s, he began to try to turn his attention to tv advertisements. His documentary inspirations include Cecil Beaton, Andy Warhol, and Luciano Visconti. Books of his photographs include Box of Pin-ups (1964), Goodbye Baby & Amen: A Sarabande for the Sixties (1969), Another Image: Papua New Guinea (1975), David Bailey’s Trouble and Strife (1980), David Bailey, London NWI: Urban Landscapes (1982), Imagine (1985), David Bailey’s Rock and Roll Heroes (1997), and David Bailey: Chasing Rainbows (2001). He was formed into a Commander of the British Empire in 2001.

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David Bailey - part of his Healthcare portfolio.

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David Bailey - part of his Healthcare portfolio.

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David Bailey - part of his Healthcare portfolio.

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David Bailey - part of his Healthcare portfolio.

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Hard light generates shadows with a sharp edge. There is a negligible transition from light to dark. Soft light

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Soft light is light that creates shadows with a gradual shift from light to dark. There are no hard shadow lines. It is created from a scattered or dispersed light source. Soft light is found where the lighting is secondary or where it passes through a diffuser, clouds or some other medium which throws the light into different ares/directions. Diffused light can be light that has bounced off one or more surfaces before it hits a photographic target.

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Split lighting includes “splitting” the face into two proportional halves, with one side being in the shadow and the other side being in the light.

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Butterfly lighting is a portrait lighting pattern where the key light is placed above and directly centred with a subject's face. This makes a shadow under the nose that resembles a butterfly

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Ambient light means the light that is already present in a scene, before any additional lighting is added. It usually refers to natural light, either outdoors or coming through windows etc. It can also mean artificial lights such as normal room lights.

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Whatever the light source, light modifiers can be used to change the light. Light diffusers bounce, reflect, filters, diffuses and absorbs light.

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An apparatus used for measuring the strength of light, used essentially to show the correct exposure when taking a photograph.