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https://youtu.be/NrmMk1Myrxc

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Farfetch OS

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Charlotte Tilbury augmented reality mirror by Holition (Image: Holition)

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The AI-powered Macy's On Call mobile tool from IBM Watson and Satisfi (Image: Macy's)

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twitter: 'Playing with Sephora Virtual Artist. It's so lit as! '

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Tommy Hilfiger Algorithm tour.

Stitch Fix is already at the forefront of AI-driven fashion with its “Hybrid Design” garments, which are created by algorithms that identify trends and styles missing from the Stitch Fix inventory and suggest new designs — based on combinations of consumers’ favorite colors, patterns, and textiles — for human designers’ approval.

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ikea AR

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CB Insights, Tech is Automating the Fashion Designer 2018

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Clothing comes to life with ARMoving on to Zara’s latest initiative – augmented reality. This is particularly interesting, as while we’ve seen many mainstream beauty brands launching AR apps – capitalising on the consumer’s desire to test products before purchasing – the fashion industry has been less quick on the uptake.

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Choose moisture, coverage and shade by your own and 'mix' them up to create your own foundation file. Add it to the foundation bank.

Sanghee. A (2018) 25 Jan. [Screenshot] Available at: https://www.instagram.com/p/BeW0BsDB5T-/ (Accessed: 09 Oct 2018).

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Order your personalized constellation coffee on iPad. 成都潮生活. （2018）20 April. [Picture] Available at: http://dy.163.com/v2/article/detail/DFRANR8305258ICJ.html (Assessed: 09 October 2018)

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Marian, Petah
2018
Harvey Nichols
[Photograph]
https://www.wgsn.com/content/board_viewer/#/81129/page/2
(Accessed: 09 October 2018)

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To push store sales, Marks & Spencer has mounted virtual rail in its Amsterdam store. Along with the typical videos about recent fashion playing on big screens, customers can browse the life-sized imagery of the prettiest dresses and trousers on a 3 x 46? touchscreen which simulates a real life clothing rail.

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'Japanese retailer Uniqlo recently launched its first “neuroscience” fashion campaign in Australia. It was based on the concept of suggesting clothes to the customer on the basis of his or her mood.'

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Telegraph- Tech is killing the high street – but can it save it?

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Telegraph- Tech is killing the high street – but can it save it?

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By embracing the latest in retail technology, from AR to geo-tracking solutions, bricks-and-mortar retailers can really use their physical presence to their advantage.

Using things such as augmented reality ‘smart’ mirrors or virtual reality rooms, retailers can create high-tech solutions in-store that offer a more engaging high-street shopping experience for customers

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H&M Fashion app, personal barcode scanning for finding other sizes and more information about garments

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New in-store technology to 'improve customer experience'

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New in-store technology to 'improve customer experience'

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In-store self checkout out Zara Stores

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Korean eyewear brand Gentle Monster creates 'inspirational spaces'

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Korean eyewear brand Gentle Monster creates 'inspirational spaces'

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'The store is unconventional as it's built around a personal shopping model. Customers can choose from more than 20,000 items on the Ssense platform ahead of their visit, and within 24 hours the selected products are transported to the store for presentation on a personalised rail, ready to try on. For this reason, several floors are dedicated to large, Brutalist-style changing rooms designed by David Chipperfield architects, with two floors alone devoted purely to personal appointment shopping.'