# data[].attributes.attachment_link.description
Lowe's Canada supports Canada's military - the men and women who serve in this wonderful country - from it's veterans, serving and retired members and those who have paid the ultimate sacrifice in service to their nation! 2pm (5EST)

# data[].attributes.attachment_link.title
Veterans' Week - Get Involved - Remembrance - Veterans Affairs Canada

# data[].attributes.attachment_link.readable_text
Each November, Poppies bloom on the lapels and collars of millions of Canadians. The significance of the Poppy can be traced back to the Napoleonic Wars in the 19 th century, over 110 years before being adopted in Canada. Records from that time indicate how thick Poppies grew over the graves of soldiers in the area of Flanders, France. Fields that had been barren before battle exploded with the blood-red flowers after the fighting ended. During the tremendous bombardments of the war, the chalk soils became rich in lime from rubble, allowing the " popaver rhoeas " to thrive. When the war ended, the lime was quickly absorbed and the Poppy began to disappear again.

The person who first introduced the Poppy to Canada and the Commonwealth was Lieutenant-Colonel John McCrae of Guelph, Ontario, a Canadian Medical Officer during the First World War. John McCrae penned the Poem "In Flanders Fields" on a scrap of paper in May, 1915 on the day following the death of a fellow soldier. Little did he know then that those 13 lines would become enshrined in the hearts and minds of all who would wear them. McCrae's poem was published in Punch Magazine in December of that same year, and the poem later served as inspiration three years later for Moina Michael, an American teacher. Moina Michael made a pledge to always wear a Poppy as a sign of Remembrance.

During a visit to the United States in 1920, a French woman named Madame Guerin learned of the custom. Madame Guerin decided to make and sell poppies to raise money for children in war-torn areas of France. The Great War Veteran's Association in Canada (our predecessor) officially adopted the poppy as its Flower of Remembrance on July 5, 1921.

Today, the Poppy is worn each year during the Remembrance period to honour Canada's Fallen. The Legion also encourages the wearing of a Poppy for the funeral of a Veteran and for any commemorative event honouring Fallen Veterans. It is not inappropriate to wear a Poppy during other times to commemorate Fallen Veterans and it is an individual choice to do so, as long as it's worn appropriately.

Thanks to the millions of Canadians who wear the Legion's lapel Poppy each November, the little red flower has never died, and the memories of those who fell in battle remain strong.

In Flanders Fields

In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.

We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

Lieutenant-Colonel John McCrae
~ May 3, 1915

(As published in Punch Magazine, December 8, 1915)

# data[].attributes.attachment_link.description
Each November, Poppies bloom on the lapels and collars of millions of Canadians. The significance of the Poppy can be traced back to the Napoleonic Wars in the 19 th century, over 110 years before being adopted in Canada. Records from that time indicate how thick Poppies grew over the graves of soldiers in the area of Flanders, France.

# data[].attributes.attachment_link.readable_text
Many Canadians are unaware that this year's Remembrance Day marks a major milestone, according to a new survey.

Armistice Day, now known as Remembrance Day, was first marked in Canada on Nov. 11, 1919. That date marked the one-year anniversary of the signing of the armistice that ended the First World War.

Sunday marks the 100-year anniversary of the end of the war. While there are events planned across the country, as is tradition, a survey from genealogy website Ancestry reveals that most Canadians don't plan to attend them.

The survey also found that 56 per cent of its 1,524 Canadian respondents could not identify the importance of this year's anniversary.

It also found several other signs that Canadians' awareness of the First World War might be fading, including 38 per cent of respondents saying they do not know if they have a relative who served in the war.

Only 22 per cent of respondents were able to identify Sir Robert Borden as Canada's wartime prime minister. Eight per cent believed it was Winston Churchill, who was prime minister of the United Kingdom during the Second World War.

Danny Martin, deputy director with the Royal Canadian Legion, says declining interest in Remembrance Day and the First World War does not surprise him given Canada's last veteran of that war died in 2010.

"Our older generation of veterans are all gone," he told CTVNews.ca in an Oct. 25 interview.

Additionally, Martin said, the war is no longer covered as thoroughly in schools as it was in the past.

"That might be like a 15, 20-minute exercise in the classroom. You don't gain anything out of that. You don't get the feel," he said.

Other findings of the survey include:

80 per cent of Canadians are planning to commemorate Remembrance Day in some way this year, down from 86 per cent last year

Younger Canadians are even less likely to have Remembrance Day in mind, with 72 per cent of people under the age of 35 saying they expect to mark the occasion in some way

Alberta and the Atlantic provinces lead the way on Remembrance Day participation, with 91 per cent of respondents there saying they plan to

In Quebec, that number drops to 50 per cent

59 per cent of Canadians plan to purchase a poppy, down from 70 per cent in 2017

46 per cent expect to observe a moment of silence

The survey has a margin of error of 2.5 per cent, 19 times out of 20.

# data[].attributes.attachment_link.title
What's special about this Remembrance Day? Most Canadians don't know

# data[].attributes.attachment_link.description
Many Canadians are unaware that this year's Remembrance Day marks a major milestone, according to a new survey. Armistice Day, now known as Remembrance Day, was first marked in Canada on Nov. 11, 1919. That date marked the one-year anniversary of the signing of the armistice that ended the First World War.

# data[].attributes.attachment_link.title
Remembrance - Remembrance Day | Canada and the First World War

# data[].attributes.attachment_link.description
Canada’s contribution to the First World War led to growing autonomy and international recognition, but at great cost.

# data[].attributes.attachment_link.title
The Second World War - History - Remembrance - Veterans Affairs Canada

# data[].attributes.attachment_link.title
10 Quick Facts on... The First World War - Quick Facts - Educators - Information For - Remembrance - Veterans Affairs Canada

# data[].attributes.attachment_link.title
Letters from WWI on display at Toronto church

# data[].attributes.attachment_link.description
Letters, post cards and photographs from both sides of the First World War will be showcased at a North York church.