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NG JUN HAO 253163
Chan Ming En 253667
Tang Binlang   252126
Frankie Ho Ming Chuang 263157
Lee Ji Suan 261787
Lee Way Chun 262221

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https://www.coca-cola.com.my

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1. Mohamad audi balqis bin abdul wahid 256256
2. Wan kamarudin bin wan mustapha 255087
3. Muhammad Ifzan bin Zainal Abidin
4. Siti Roziah bt Omar 254514
5. Nurhanna Anis binti Taufiq Effendi 252871

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Azzura Muhammad Dyandra 243783
Aufar muhammad fauzan 243808
Dewi Tiffany Kirana 243823
Deby Florantika 243830
fadlan wibisono 243861

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In 1963, Bill Backer, creative director for McCann, penned the jingle “Things Go Better with Coke,” and had the Limeliters record a demo in a run-down apartment on 57th Street in New York City.
Over the next few years, another jingles have been updated in this few years,different instrument presenting the same rhythm.
In last year, Coca Cola is preaching a message of diversity and inclusion with its new Super Bowl commercial.
The one’s called “A Coke Is a Coke,” and it indicates the features animation that leans heavily on shades of red, white, brown, and black.

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·By 1939, Coca-Cola decided shorter was not sweeter and adopted this wordy slogan: "Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola."

·In 1942 and 1982, the soda company's slogans took a quasi-philosophical turn -- "The Only Thing Like Coca-Cola is Coca-Cola Itself" and "Coke Is It!"

·Coca-Cola's best known slogans came in 1969 with "It's the Real Thing" and then in 1971 with its catchy "I'd Like to Buy the World a Coke" song -- both were part of the same campaign.

·Coca-Cola has often imbued its slogans with a patriotic theme, including "America's Real Choice" (1985) and "Red, White & You" (1986).

·In 1989, Coca-Cola was the "Official Soft Drink of Summer" and in 2001 the company touted "Life Tastes Good."

·"Coca-Cola... Real" was used in 2003 and in 2009 the slogan was "Open Happiness."

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group members
1. Nur Liyana Nasuha Binti Ariffin 261133
2. Siti Zulaika Binti Abdul Razak 261136
3. Nurul Suhaila Najwa binti Zailani 256214
4. Nurul Najibah Bt Jauhari 256370
5. Nuraina Syafiqah Roslan 253734

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B.Niranjani Naidu 250747
Liew Pui Mun 246218
ANG SEE TING 262652
Vivekananthi A/P Rethnakumar 255366
Yoshini Mahalingam 264753
Sarminiswary a/p Guru nathan 253243

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URLs:  www.samsung.com

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Coca-cola always use a simple iconic colour to represent their products, and that colour is public know by the consumer and that's its a bright red colour, its packaging always revolving around red packaging and white logo of Coca-cola, hence the drink is black, so it is iconic that coca-cola is being black, red and white. Other series of coca-cola such as coke zero, coke vanilla also design package with those colours. Although the quality of thee packaging is same as other drinks, but the iconic colour make it stand out from other product and can be easily recognize among the products.

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• The slogan that's been most durable for the Park has been "The Happiest Place on Earth"
• They have been using this slogan for a very long time.
• For the last few years, Disneyland has used the Disney Parks slogan, "Where Dreams Come True". This slogan is popular among the tourist who visiting Disneyland Theme Park.
• During the 2009 campaign, when they were giving away one-day entries on your birthday, they used "What Will You Celebrate?".  In 2005 for the 50th Anniversary Celebration, Disneyland called it "The Happiest Homecoming on Earth" (as opposed to the rest of the Disney parks, which used "The Happiest Celebration on Earth". in the mid -80s, after the 30th anniversary celebration, they used the slogan "The Best Has Just Begun" and "Looks Like We Stated Something" (which was an excuse to keep using the Incredible Gift-Giver Extraordinaire even though the 30th anniversary giveaways were done).
• They change their slogan according to the event they hold in a particular time.

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The wording was recently redesigned to use a classic font reminiscent of royalty and fairy tales instead of the trademark Disney font. However, Cinderella’s castle is still the main image, although now only the top is shown coming majestically out of the clouds instead of the complete castle. The light blue combined with the tagline below give a dreamlike feeling that suggests this is a place to see fantasies come true.

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It Differentiates the Brand from Others

The characters appealing on packaging likes Mickey Mouse, frozen help to create feeling of emphaty and familiarity

All the characters such as fantasy and magic bond to the children life and grow over time as the audience gets to know them

Packaging Colour Sways Consumer Purchase Habits

Disney use colours that product stand out on a crowded shelf likes bright, shocking, pastel and natural

Their package are beautiful and collectible make the customers happy

Colour experts cite that the more colour added to a product’s package,

Packaging Creates Brand Recognition

Disney develop a style that honours and celebrates the integrity that reflect their brand, product and character personalities and memorable

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Disneyland Paris,  the Anaheim attraction is actually two separate theme parks: Disneyland Park and Disney California Adventure Park. Disneyland Paris, formerly known as Euro Disney Resort. The name Disney itself is inspired by the founder Walt Disney. London-based Brand Finance, a leading independent brand valuation and strategy consultancy named in Disney as the world’s most powerful brand.

Brand Name : Disneyland
Urls : https://disneyland.disney.go.com/

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Characters in the Disneyland theme parks usually dressed in a mascot-style costume with oversized hands, heads and feet.

A host often accompanies them to help guide them around the park. Unlike the face characters, most of them cannot speak.

The Walt Disney Company's official position is that each of the characters that guests meet in the parks are the same ones that one would see in a cartoon.

In Disneyland, people get to meet characters like Mickey, Minnie, Donald, Daily, Goofy and Pluto.

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The drink is called "Coca-Cola" because of the cocaine leaf and kola fruits that were used to add flavor. Dr. Pemberton's partner and bookkeeper, Frank Robinson, suggested the name "Coca-Cola" because he thought using the letter C twice would look better than if they used a K in the word "Cola".

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Ponveena Nages 253790
Ong Saw Ling 253828
Snowy Wong Yuen Syuen 253852
Lee Hui Sin 261520
Ng qi wei 262874
Siti Nur Zulaikha 259510

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A&W
A&W’s origins date back to a hot day in June 1919, when Roy W. Allen opened up a root beer stand in Lodi, California. He sold his root beer for one nickel. He didn’t come up with the formula himself – he just purchased it from a pharmacist in Arizona. To this day, the unique blend of herbs, spices, barks and berries remains a delicious secret. After his little root beer stand in Lodi took off, Allen opened up another location in nearby Sacramento. That location became the country’s first “drive-in,” featuring “tray-boys” who provided curbside service.
Allen took on a partner in 1922, a man named Frank Wright, who had been an employee at his first Lodi location. Allen and Wright combined their initials and formally named the beverage A&W Root Beer. The partnership was short-lived, but the name stuck. Allen bought all of Wright’s shares just two years later in 1924. So, A had a lot more to do with A&W than W did.

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1) https://www.anwmalaysia.com.my/#welcome
2) https://www.awrestaurants.com/
3)https://www.aw.ca/awhome.nsf/environment-packaging

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The A&W Restaurants besides consumer recognition and worldwide fame has a very rich logo history. In 1919  a plain glass mug was used without letters or words. The A&W name was not used. In 1961 – Brown and Orange Bulls Eye Logo on white background. After that logo had been changed for many times. And, finally in 1995 they returned to Orange and  Brown Oval Logo on white background.

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A&W’s current slogan is “Bring Home the Root Beer,” encouraging consumers to “introduce [their] family to A&W Root Beer and make frosty mug memories.”

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Throughout the 1970s, '80s, and '90s, Rooty was the character of A&W. Both the bottled drinks and the restaurant chain, on television and print advertising. In 1998, the characters from the comic strip "Blondie", including Blondie and Dagwood Bumstead, were licensed for use at A&W franchisees as part of an "All American Food" campaign.

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In a long-running television advertising campaign for the Canadian A&W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" and released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". The famous Canadian composer and B.C. Hall of Fame winner Robert Buckley helped compose the song.

((https://www.youtube.com/watch?v=eBccQNvCLAY))

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Creating and discarding packaging has a tremendous impact on the environment. That’s why A&W reduced their packaging and use more recycled materials wherever possible. It’s just one of the many steps they’re taking to shrink their ecological footprint. First step is less material, more environmental. At A&W, they use a new sleeve on the hot cups to keep the coffee hot until the last drop while protecting hands from the heat. The sleeves are made of recycled paperboard and water based inks and are completely recyclable and compostable. Next step is great tasting food is their business. Excess packaging is not. A&W started serving all dine-in orders of their Russet Thick-Cut Fries and signature Onion Rings in reusable mini fry baskets. Their new paper bags are less carbon intense, these changes will reduce greenhouse gas emissions. Last step is A&W mugs. The A&W iconic glass root beer mugs aren’t just the perfect way to serve A&W Root Beer. They’ve also become a great example of truly responsible packaging.

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In Korean, the word Samsung translates as ‘three stars’. This brand name was picked by Samsung founder Lee Byung-chull at the inception of the company with the idea of the company one day becoming powerful and ever-lasting as are stars in the skies.

The reason number ‘three’ is used because as a symbol, a representation for something that is big and powerful.

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High Tech

Samsung specializes in the production of a wide variety of industry electronics,  It has become one of the most-recognizable names as high technology. its has been make Samsung quickly become a leader in information technology services.

Accessibility
to continue making technology accessible, Samsung has developed variety of technical solutions. With its intuitive, easy-to-operate design and accessibility, Samsung has allowed everyone to take advantage of exciting features.

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Samsung For Today and Tomorrow (1993–2002)

Everyone's Invited (1999–2002)

Samsung, Imagine (2002–2007)

Samsung, Next Is What? (2007–2010)

Samsung, Turn on Tomorrow (2010–2013)

Samsung, The Next Is Now

Samsung, The Next Big Thing is Here(2013–2017)

Do bigger things

Samsung, Do What You Can't (2017 – present)

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packaged with sustainable materials, which is environmentally friendly

- POP and POD. Samsung has both similarity and differences in term of their technology. they are as just as advanced-level tech like apple. on the other hand, they have more accessibility compared to apple does. that's why many apps can be accessed through samsung.
- concept of humanization and lifestyle, which means that Samsung has set certain level of lifestyle that use their products. in this case, Samsung has divided different class of possible consumers for their many products.

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In 1963, A&W introduced four choices of hamburgers and their corresponding Burger Family members: Papa Burger, Mama Burger, Teen Burger, and Baby Burger. Each burger had a wrapper featuring a cartoon image of the corresponding character.

Rooty, the Great American Root Bear, originated in Canada in 1974 as a counter to the competition to Ronald McDonald of McDonald's and first appeared in the United States in 1976. However, the character's introduction was almost aborted when marketing received focus group research results that reported a poor reaction to him. In reaction, the Marketing Director, acting on instinct about the appeal of the character, ordered the researcher to return to Toronto with the cover story that he never presented that report. The researcher complied and Rooty was presented to the franchisees as is. As such, Rooty proved a popular marketing success.

Throughout the 1970s, '80s, and '90s, Rooty was the face of A&W, both the bottled drinks and the restaurant chain, on television and print advertising. His presence all but disappeared in the late 1990s, but in 2011, under new ownership, Rooty has come out of retirement. He has since been featured in print ads, on A&W's website, as the voice of their official Twitter account, and in a variety of YouTube and Vine videos. In 2013, Rooty became the first mascot to have an official Linkedin profile, which was quickly shut down as Rooty was not considered "real" by the authorities at Linkedin. In 1998, the characters from the comic strip "Blondie", including Blondie and Dagwood Bumstead, were licensed for use at A&W franchisees as part of an "All American Food" campaign. In the 1960s, a character named Chubby Chicken appeared on all Chubby burgers.

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https://youtu.be/fss1bCcLBLc

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1. 1.Nur Alia Safiqah Binti Che Kahar 255874
2. Nordiana Sharafina Bt Abu Bakar 273900
3. Poh Szu Ping 244748
4. Tan Jia Sin 244732
5.Boon shu hui 263269
6.  Amira binti Ahmad 246270

M&M
1. Brand names
M&M is called as their brand names Iis because during the Spanish Civil War, Forrest Mars Sr. Saw soldiers eating hard shelled chocolates, inspiring the mass production of M&M is about a decade later in a Newark factory. The candy was named after the surnames of company's founders:Forrest Mars and William Murrie.

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2. Logo                                    Our logo is one element that unifies and represents our organization and our brand. It has been specially put together to symbolize  not only our name, but also what we stand for fun. 

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2. Logo                                    Our logo is one element that unifies and represents our organization and our brand. It has been specially put together to symbolize  not only our name, but also what we stand for fun. 

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3. Character                         M&M characters are the key to the success for us. Each colour with its individual personality this is an vital part of the brand equity that enables the brand come to life. The characters reinforce the distinctive product quality and final brand essence as well as creating a powerful bond between M&M candies and consumers.

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3. Character                         M&M characters are the key to the success for us. Each colour with its individual personality this is an vital part of the brand equity that enables the brand come to life. The characters reinforce the distinctive product quality and final brand essence as well as creating a powerful bond between M&M candies and consumers.

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4. Slogan                             1954- melts in your mouth, not in your hands                      1980-all the world loves m&m 1980-grab on to that m&m feelin                                    1998-candy for the millenium 2005-dare to go to the dark side                                      2007-there's an M in everyone 2010-Salty.Sweet.Impossible to Resist                                   2011-Reunite M2012-not your average chocolate             2012-Can't Resist M2012-Sweet sunday                      2012 - Search for the M&M 's lost tribe                              2014-chocolate is better with M                                          2015-Red's Been let down again                                    2016-vote for your M&M2016-Celebrate with  M                2018 - Halloween. Can' t Wait                           

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4. Slogan                             1954- melts in your mouth, not in your hands                      1980-all the world loves m&m 1980-grab on to that m&m feelin                                    1998-candy for the millenium 2005-dare to go to the dark side                                      2007-there's an M in everyone 2010-Salty.Sweet.Impossible to Resist                                   2011-Reunite M2012-not your average chocolate             2012-Can't Resist M2012-Sweet sunday                      2012 - Search for the M&M 's lost tribe                              2014-chocolate is better with M                                          2015-Red's Been let down again                                    2016-vote for your M&M2016-Celebrate with  M                2018 - Halloween. Can' t Wait                           

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5. JingleM&M is collaborated with singer Aloe Blace and DJ Zedd for a modern day remix of Sammy Davis Jr. S hit single "The Candy Man". BBDO New York created commeecials that sampled the sweet tune's cover, and a full length music video was also made to accompany the sports. The music video's first few seconds included a throwback to an M&M 's advertising from 1970's. Here the earliest versions of the beloved Red and Yellow are spotted as Orange and Green respectively.

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5. JingleM&M is collaborated with singer Aloe Blace and DJ Zedd for a modern day remix of Sammy Davis Jr. S hit single "The Candy Man". BBDO New York created commeecials that sampled the sweet tune's cover, and a full length music video was also made to accompany the sports. The music video's first few seconds included a throwback to an M&M 's advertising from 1970's. Here the earliest versions of the beloved Red and Yellow are spotted as Orange and Green respectively.

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7. Packaging                           Our packaging comes in all sizes and features our main colours including the logo. M&M can be just for yourself or shared. We have interactive packaging online where you can make original gifts for you loved ones and develops packaging to celebrate special events! We also vary our packaging according to the seasons, for example Christmas and Easter holidays.

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7. Packaging                           Our packaging comes in all sizes and features our main colours including the logo. M&M can be just for yourself or shared. We have interactive packaging online where you can make original gifts for you loved ones and develops packaging to celebrate special events! We also vary our packaging according to the seasons, for example Christmas and Easter holidays.

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CHOCOLATE M&M

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1. Nur Nabila binti Md Isa 267796
2.Nur Sahira Binti Md Sallehuddin
255894
3. Siti Shahira Binti Abdul Ghapar 247101
4. Najwa Afiqah Binti Osman 254365
5. Siti Hakimah Binti Mohd Bostaman 254390

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https://www.lorealparis.com.my/products/skin-care
https://instagram.com/lorealskin?igshid=orh4dmsi05un

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L'Oreal Paris started from Eugène Schueller, a young French chemist who is also L'oreal founder,develop a hair dye formula named Oréale.On 31 July 1919, Schueller registered his company by the name the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France).Eventually,the name changed to L'oreal which widely known around the world as strong brand in beauty industry with 500 market brands such as Maybelline,Lancome and Urban Decay.

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1st L'oreal slogan (1973) "Because I'm worth it"
-due to the rising spirit of feminism and social revolution

2nd slogan (mid 2000s) "Because you're worth it"
-this slogan had been used until today 's advertisement

3rd (2009) "Because we're worth it"
- "we" was made to create stronger consumer involvement in L'Oréal philosophy and lifestyle and provide more consumer satisfaction with L'Oréal products.

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• Disneyland do not have a specific theme song.
• They use their character theme song to promote their theme park.
• For example, the tourist who visiting Disneyland theme park a park full of people of all ages singing along to “Let It Go”
• to enjoy a “classic Disney” experience, Magic Kingdom is home to some of Disney World’s most iconic rides, including It’s a Small World with its catchy jingle, Space Mountain’s thrilling indoor rollercoaster, and the rollicking Pirates of the Caribbean ride.

Let It Go from movie "Frozen" :
https://www.youtube.com/watch?v=L0MK7qz13bU

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Each letter in the word are capitalize meanwhile the letter L and O are written in bigger size than the other letters.

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L'Oreal always use their slogan in the advertisement with a sensual way to create a long lasting memory for their brand.They does not have specific background sound instead every advertisement will end with a whisper of "Because you're worth it".
https://www.youtube.com/watch?v=QnnVk0LWPzs

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L'Oreal had use 3 pillars in packaging policy which is 3R, respect,reduce and replace.

The company implement systematic Eco-design process for their product design, for the packaging of finished products and also for packaging used during transport.

To drive improvement,L'oreal had develop a packaging that optimal size and weight with fewer resources.

L'Oreal is also working to reduce its resource consumption through large-format or refillable packaging.

L'Oreal also replace conventional materials with more sustainable alternative.

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L'Oreal had been characterized by elegance,versatile and confident women,as all their ambassador and spokesperson came from a respectful celebrities like  Louise Bourgoin,Eva Longoria,and Aishwarya Rai.The power of women empowerment are show in the advertisement as the model are portrayed confident.L'Oreal, itself,embrace the diversity in women beauty beyond the difference in skin colour.

L'Oreal had different selection of product to compliment every women skin.They have L'Oreal Revitalift for anti-aging,Hydragenius for dry skin and sugar scrub for anti-fatigue effect.

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Regetharane Muniandy 255827Navena siralan 256685Kuhan Paramasivam 263324Poovithira Devi Parmasivan  259392Thibanraj Magendran 259360

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Regetharane Muniandy 255827Navena siralan 256685Kuhan Paramasivam 263324Poovithira Devi Parmasivan  259392Thibanraj Magendran 259360

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1. Introduction of Harley Davidson-What’s far rarer in the world of business, is a company that knows how to accomplish exceptional brand recognition, through strong values, an exceptional identity, and an unforgettable approach to customer loyalty.

The brand awareness that belongs to Harley Davidson has been earned through decades of hard work, and determination. Though this company has teetered on the brink of bankruptcy, struggled with marketing mishaps, and risked everything more than once, it continues to be one of the most powerful brands in history.

Harley Davidson is arguably the world’s most iconic motorcycle brand. However, it might surprise you to learn that the Harley Davidson brand story didn’t start with fame and fortune. The company was founded in a small shed by brothers Walter and Arthur Davidson, and William Harley during 1903.

2. The power of personality-Perhaps one of the most important lessons any company can learn from Harley Davidson branding is the fact that you need to be willing to adapt to your customer’s needs while keeping your essential values in mind. Harley risked everything when they stopped delivering quality in their bikes, so when they planned to start marketing themselves again, they needed a personality and image that would regain their audience’s trust.

Fortunately, the Harley Davidson image managed to overcome the problems it had around connections with motorcycle gangs and potentially poor quality, by engaging in some brand refreshing efforts. By finding their own set of unique values, the Harley Davidson brand ensured that they could change effectively with the needs and trends of the time while remaining true to a distinct identity.

3. The brand value- When the iconic Harley motorcycle company began, it suffered from a problem that’s common with many startup businesses, a lack of identity. The Harley Davidson brand promise had yet to be established, which meant that the business struggled to compete with other organisations in their industry.

Fortunately, after some time, the Harley Davidson brand manifesto began to establish itself, allowing the founders and executives to create marketing and communication strategies that could truly speak to their audience. Today, the Harley Davidson brand values that drive the company forward are:

·       Freedom: Harley promises its customers a lifestyle that ensures they can go anywhere, any time they want to – without restrictions.

·       Heritage: Harley Davidson is distinctly American, they rally the American flag in their marketing, and appeal to their long-standing history in the USA.

·       Community: The Harley Davidson brand relies on customer loyalty to thrive. Word of mouth marketing and a cult-like community of followers gives their business strength.

·       Quality: Though the business had a few quality hiccups along the way, customers can now rest assured that if they buy a Harley, they’re getting an incredible ride.

4. The Harley Davidson jingles- https://www.youtube.com/watch?v=jVn8Wl0JvJc

5. The Harley Davidson logo- Alongside their brand values, Harley Davidson has worked on building a distinct identity as the world’s most compelling motorcycle company. They’ve accomplished this in several ways, both from a visual, and verbal perspective. Today, Harley Davidson isn’t just a name – it’s a legend evoking images of long highways and freedom in the eyes of its customers.

Part of what makes the Harley Davidson brand identity so compelling is its company logo. Harley Davidson spent $40 million of their marketing budget on logo design in 2010 alone, but the truth is that the image used to represent the business hasn’t changed much over the years. The first logo was assembled in 1903, and it spawned the “Bar and Shield” logo idea.
The logo-

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*Brand Name. *
Brand of coca cola is recognizable. Most recognized among customers around world.
Coca-Cola had a strong brand royalty due to a hundred year of advertising history. Coca‑Cola has been ranked the third most valuable global brand on Interbrand's annual Best Global Brands ranking for four consecutive years. Coca Cola is one of the world’s most valuable and recognizable brands.Through the world’s largest beverage distribution system, Coca Cola are the No. 1 provider of both sparkling and still beveraes. Survey consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi.

*Logo and Symbols. *
Logo is very famous and most recognized in world due to its strong brand awareness. Coca Cola symbol is has a classic two-color design, which is very simple and speaks for itself. The Coca Cola logo presents an appealing combination of red and white, which expresses youth, optimism, purity, and excellence. The distinctive font is what has actually made the brand. Its swirly design adds a degree of elegance and beauty.

*Characters*.
There are two lovely and smiling golden boy and jade girl holding coke in the package was very adorable and friendly. The modern image of Santa Claus is man in a red-and-white suit.
Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages.

*Jingle*.
Coca cola has some jingle for years despite slight variations. It can be easily recalled by many. “Always Coca Cola” has been remixed through the years in many forms. The jingle is so catchy that millions of people have watched it played out in it's various incarnations online. But perhaps Coca Cola's real classic is the original tune

*Packaging*.
Coca cola have simple packaging and also clean. They use plant bottle packaging. The Coca-Cola Company cares about the health of consumers as well as the health of the planet. As part of a quest to make every plastic bottle 100% renewable and recyclable, the PlantBottle was introduced in 2009. PlantBottle packaging is a redesigned PET plastic bottle made from up to 30% renewable plant-based material that is fully recyclable in most communities. This is the only plastic bottle in the marketplace made from plant-based material which helps reduce dependence on non-renewable sources.

*Slogan*.
“Life Begin Here” is slogan for Coca Cola. Slogan is one of the important marketing tools to support characteristic for product to be outstanding and well known. Coke always uses slogan remind customer recognition toward Coke brand. This slogan which used in advertising campaigns can interpreted that people have happiness and enjoyable time while drinking Coke.

*URLs*
https://www.coca-cola.com.my
company Coca-Cola tried its hand at a quirky digital marketing campaign. The websites were such a success that Coca-Cola rushed to add more dimensions to its teen-reeling campaign. Though all 61 URLs are still going strong. The website boasted everything.