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1. Do you think PSU and the board of trustees handled the situation in a respectful and organized manner?

2. Do you think implementing more of a social media strategy would have helped the situation?

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What Price: The Regal Reputation -- Protecting the Royal Investment from Scandal

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What Price: The Regal Reputation -- Protecting the Royal Investment from Scandal

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1. Do you think it matters how the royal family responds to PR situations such as the ones included in this case, or do you think they can ”get away” with doing things because of their royal status?

2. Are there ways for the royal family to better handle public relations situations when they arise?

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THE FIVE SEASONS OF SALEM: A CITY BROADENS BEYOND HALLOWEEN APPEAL

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THE FIVE SEASONS OF SALEM: A CITY BROADENS BEYOND HALLOWEEN APPEAL

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Discussion Questions:

1. How could media relations play a pivotal role in changing Salem’s image? Do you think “Destination Salem” has effectively changed its image of Salem?

2. Try to think of a city in the United States (maybe it’s your hometown) that has a season of high tourism. When is this season? What is the appeal? How do you think it can broaden its image?

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It Only Does Everything!(Except Protect Private Data and Communicate Effectively)

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It Only Does Everything!(Except Protect Private Data and Communicate Effectively)

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1. Sony waited six days before giving a formal update. Did they wait too long to inform users about the reason for the network’s shutdown and the security breach?
2. Sony used blog posts and emails to communicate updates on the shutdown. Were these tactics the most beneficial ways to communicate?

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1. To what extent do you think the NFL is responsible for the link between football-related concussions and CTE given the research and technology at hand prior to Dr. Omalu’s findings?

2. Do you think that the NFL handled this situation appropriately from a legal standpoint?