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Strategy A:

Product: The product would be high quality pizzas with unique toppings such as shrimp, avocado. We would also be setting a new standard by having truffle mushrooms as a topping on one of our special pizzas.This would differentiate us from other pizzerias so customers would only come to us if they feel like eating at a higher end pizzeria with exclusive toppings.

Price: The price of the pizza is going to be high. This is because it’s high quality, and the toppings are going to be more expensive than casual toppings that are usually on pizza. The topping include seafood which are more expensive that other meats. And our specials include truffle mushrooms which are rare and expensive.

Promotion: We are marketing to wealthy people due to our prices. Therefore, we would promote our restaurant in places like art gallery openings or auctions. We would have a montage of the pizzeria and the meals on the menu. This would spread the awareness of our upcoming restaurant and what to expect. We would also have flyers next to the doors that people can just take as they are leaving so that they don’t forget about our restaurant. We would also advertise the pizzeria in high end food magazines such as Saveur. This would engage more people from our target market.

Place: The place that we would base this pizzeria is in American cities. This is because America is known to have some of the wealthiest people, so we are more likely to profit from America than other places in the world. The pizzeria itself would be a restaurant of its own, so it will not be included in other places such as golf places, or polo clubs.

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Price:​ The prices will be as cheap as possible to entice customers because food is a basic necessity and many people are looking for the cheapest option to attain that food.

Product: ​The products will be using lower quality ingredients and will have smaller portions to maintain low pricing. The product options won’t be very varied as certain specific pizza’s may have a very limited number of customers and may not sell every day which would force the brand to throw it away thus causing unrequited waste of money and resources.

Promotion:​ Our brand will advertise it’s low price to entice new customers, this will let us attract those people looking for a good deal for their money. The product will be advertised in areas near the restaurant as to product’s isn’t high quality enough for people to go out of their way to commute to one of our restaurants.

Place:​ The brand will have several locations located in busy areas of the city. It will also include a delivery system but the delivery won’t be included in the price thus making the price seem cheaper.

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Product: We offer the  high quality product for our customers ( include the pizza for Vegetarian),our restaurant is with a good environment for customers to have a relax dining  experiences. And some recreations for children to play. Different sets are offered for different age of customers. And also, we have a special logo presents our mission of the pizza, to attract more customers.

price: The price of Medium pizza is $8.99, the Large pizza $10.99 and the Xlarge pizza $12 and one slice of pizza $3. The reason of choosing these prices is that we offer the high quality pizzas and our target group is customers who is high consumption.

place:  Places like commercial street will  fit our restaurant, because we need customers
who is high consumption and looking for high quality food.

promotion:  We will choose a popular place like the business place to play some ads. And also hold some activities like free tasting day, to have some discount of our produce to get more selling, and expand our fame of the company.Get the Cooperation with the famous guys can let our product get promoted. For the selling, we will include some special sets for customers to choose, it will be favorable for them to choose.

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Strategy B:

Product: We aim for high quality services, our inspiration to decorate the space of restaurant is Italian style, various types of pizza with high ingredients. We set standards for the restaurant, especially ensuring that the food of the restaurant is always fresh, make sure that the restaurant always be cleaned. Eye-catching menu design, easy to understand so that will attract a large number of customers.

Price: Because we aim for luxurious restaurant with high services in all steps. Choose high-value ingredients of pizzas, the services is going to serve for elegant customers, guarantee the absolute professionalism of employees, probably have a large outdoor dining area as well, enabling customers to witness firsthand the process of creating pizza. Everything will be worth the money you spend.

Promotion: Our purpose is pleased all customers, even the most fastidious customers, will be satisfied with the quality of service as well as the food. We promote our restaurant in every mass media, create a specific slogan of the restaurant in front of the door of the restaurant to attract people around the restaurant’s area. On the weekend, we will invite some of the band or singer that people love to perform songs that make the dining space lively. What’s great by enjoying with the melodious sound of music will definitely bring you an unforgettable experience

Place: We set up a place in the central of the city, which is gather in everyone’s dining and entertainment area.

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Product: Our product will offer the choice of taking out and delivery, we will Cooperate with the App. Like Uber eat to let the product offer more people and more area.For the taking out we gonna use the special material for the boxes to make sure the product won’t get cold.

price: We offer one slice of pizza for $1.99, the medium for $5.99, the large one $7.99 and the xlarge pizza for $9.99. We choose low prices because we’re offering the fast food for those who want to enjoy the recreation like amusement parks and grab some simple food to have by the way.

place: Places like parks or amusement parks that people can simply grab and go will be appropriate for the restaurant.

promotion: There will be some posters around the park or the amusement park. And also there will be some low prices pop drinks for our customers.

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Marketing Mix: Cheap and accessible pizza

Product:

-  Basic and delicious pizza made from such ingredients can be found at local farm markets: cheese, meat, dough and tomato pasta

-  Simple packaging like paper dish or box - low equipment expense. Paper dish for customers aiming to eat their pizza right away, outside of the store and box for delivery to keep it away from cooling and any pollution

Price:

-  Low pricing ($10 for a regular pepperoni pizza) aiming on high demand of customers, both low and middle income groups.

Place:

-  Small restaurants mostly equipped with machinery to make pizza (ovens, cook tables) aiming on take out and delivery. No space for inside dining - saves rent money.

Promotion:

-  Aimed at handing out handbills to strangers not far away from the restaurant, so if interested they can walk there to enjoy fresh pizza

-  Huge promotional posters mostly aiming on low prices hanging on store windows in order to attract attention of potential customers

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PRODUCT: Luxriosus PizzaPizzas are made by the professional chef team that recruited from Italy Cooking University with a high degree. The pizza restaurant has live jazz music performing by the entertainment team that was trained professionally. Customer can observe the process of making pizzas. The chef team will give brief information about the food material.
PRICE:$60 / small-sized pizza$65 / medium-sized pizza$70 / large-sized pizza$75 / extra large-sized pizzaNormal pizzas which are topped with affordable and usual ingredients such as minced beef, chicken or sausages are often sold with an average price from $12 to $25 depending on sizes and toppings. However, while normally bacon costs $3.99 for 375g, mozzarella ball costs $2.49 for 454g and other usual pizza toppings cost from $2.50 to $7.99 per each selection; our pizzas are made from unusual, high-quality and expensive toppings such as truffle musroom (be sold for between $2000 and $2500 for 2 or 3 pounds), pule cheese ($600/pound) , oysters ($36-$54 per a dozen) and lamb. Therefore, with a variety of unusual and high-quality toppings as mentioned, our pizzas are willing to bring the consumers a new world of taste which is blended in with fresh toppings. We offer our products for a high price range since we want to appeal the customers with a extremely high price for a pizza and they would have a totally new experience with our tasty pizzas.
PLACE: High income neighborhoodThe service provide high-end product and stay focus on high-end market. The target customers are the high-income people that afford and willing to pay for an expensive, unique and customized pizza for their family. Changing the people's eating pizza behavior from fast food to luxury meal with chilling and enjoying atmosphere. The characteristics of the service just suitable for the average to high-income customer so placing the restaurant with in the target customers area would be more suitable and effective. Optimize the accessibility to the high-income people.
PROMOTION: Member cardThe member card exchange 1 dollar for 1 point, by gaining 200 points, the customers can get a small pizza for free, gaining 300 points can exchange a medium pizza, getting 1000 points will have one free meal up to $200 dollars. This form of promotion encourages the customers to spend more money in the restaurant and encourage the loyalty of the customer to the brand, showing that the restaurant also has an exclusive customer service that trying to build a eating culture not only supply product and collecting money.

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Strategy A                          Crystal and Colin.            Product: The pizza is of high quality and unique with special ingredients, we innovative our brand new pizza tastes and the customer can not find the same pizza in other pizza restaurants.                           Price: The pizza is a little expensive than the normal pizza such as the pizza sold in pizza pizza, because our pizza is innovated by ourselves and it tastes better than the normal pizza. What's more, our restaurants have high standards for pizza, environment, and food safety. We check and clean 3 times every day to make sure provide excellent service to the customer.                               Place: Our pizza restaurant is located in Square one because there are thousands of customer hanging around in Square one, and we need that large amount of customers. Also, we believe our excellent restaurant design and the environment will attract customer to purchase pizza.                               Promotion: We support any way to pay the payments such as cash, savings cards, credit card. Also, we will advertise on the main screen in the Square one and famous food and tourism magazine because it will let more people who are interesting in with food to know our brand.

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Strategy A                          Crystal and Colin.            Product: The pizza is of high quality and unique with special ingredients, we innovative our brand new pizza tastes and the customer can not find the same pizza in other pizza restaurants.                           Price: The pizza is a little expensive than the normal pizza such as the pizza sold in pizza pizza, because our pizza is innovated by ourselves and it tastes better than the normal pizza. What's more, our restaurants have high standards for pizza, environment, and food safety. We check and clean 3 times every day to make sure provide excellent service to the customer.                               Place: Our pizza restaurant is located in Square one because there are thousands of customer hanging around in Square one, and we need that large amount of customers. Also, we believe our excellent restaurant design and the environment will attract customer to purchase pizza.                               Promotion: We support any way to pay the payments such as cash, savings cards, credit card. Also, we will advertise on the main screen in the Square one and famous food and tourism magazine because it will let more people who are interesting in with food to know our brand.

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Product: Our product will be high quality and innovative pizza. For the basis we use high quality flour and cheese. And we offer three different types: sea food (salmon, shrimps, crabs with wasabi sauce), lamb with BBQ sauce, fruit pizza( kiwi fruit, pineapple, mango with lemon flavor sauce). And we offer different kinds such as tea, milkshake, coffee. For packaging, for people eat in our restaurant we decorate pizza in a plate with sauce on side and small decorations. For to go, we wrap pizza in aluminum foil paper in order keep pizza fresh and with pizza box.
Price:
Place:

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PRODUCT: Italian CuisineFoods and beverages are cooked by the Italian Chef team. This strategy helped our cultural restaurant to keep the original taste of the food. We provided the entertainment team. Included Italian’s cultural folk music and dance, comedies and to please the customers during their meal.

PRICE:Range: High priceWe offer the Intalian Cuisine experience for a high price range as to keep the authentic taste of cultural food in a different country requires high needs and expectations. However, we meet all requirements with the orginal spices and ingredients to make Italian food. Moreover, customers will experience our products which are cooked and seasoned by the professional Italian Chef Team, who have experienced and taste different Italian recipes for over 30 year. Our service also includes Italian cultural elements such as folk music and dance, comedies which can give the customers a wonderful experience as they are in a local Italian restaurant.

PLACE: Italian townBy placing the restaurant in the Italian town or neighborhood will benefits the restaurant from the resonant elements of the Italian spirits. The customers when visiting our restaurant will also enjoy the Italian spirit around like they are travelled in a mini Rome. Moreover, buy placing the restaurant in the Italian neighborhood help the restaurant more easy to access to Italian people, who is the target customers seeking for Italian experiences.

PROMOTION: “Italian Certification” CardEach meal will have a specific point added to the customer profile. When they reach 500 points, the customers will receive an “Italian Certification Card”, this is a humourous way to prove that the consumer already has a clear knowledge about Italian culture and cuisine.  This form of promotion encourages the customers to spend more money in the restaurant and encourage the loyalty of the customer to the brand.

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Price:​ Cheap price is important for places like this, low price attracts customers who are looking for a quick meal. It can be extremely useful for those who are on the go.

Product​: Simple pizzas are easy and quick to produce, they allow the restaurant to serve more clients at the set amount of time. These pizzas will include popular and simple toppings, such as; pepperoni, cheese, chicken and mushrooms.

Promotion​: Our Tv/Social media advertisements can vary from 30-60 seconds of marketing because most of our consumers might not have a lot of time to spare on watching advertisements. They are living busy working lives and can not afford to waste their time watching advertisements when there whole mind is fixated towards.

Place​: We are going to sell this product in as many places as possible, located near busy areas. We are using this strategy so we can get as much attraction to our business as possible to our business because we are in the beginning phase of our business

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Product: There are various food with pizza provided on the menu and the look of the restaurant is very creative like a coffee shop.

Price:The price of pizza is very low that everyone can afford it. The price of a 12-inch pizza with 15 dollars and the purchase package will be more favorable and also get a cup of free drinks.

Place: Our restaurant is located in the business district such as the center of Toronto. The business district is more prosperous and there are more people than anywhere else. Some people who go to work can often choose to eat pizza at noon, which is economical and convenient.

Promotion: We support cash, savings cards, and credit card payments. Also, our design ads will put on major screens or video ads on Youtube because it is a fast way to let people know our brand.

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Marketing Mix: High quality pizza

Product:

-  The pizza includes 2 types of caviar and a lobster tail as topping ingredients since it’s a premium pizza

-  There will be no packaging for the pizza as it will be served directly in our restaurant on a fancy platter

Price:

-  $150/pizza, this is because caviar and lobster tail are very expensive ingredients and since our target market is people with high income level, our price is a lot higher than your average pizza

Place:

-  A fancy Italian restaurant that serves traditional Italian cuisine aimed towards a luxurious dining experience.

Promotion:

- Customers who order the pizza will receive a small discount on drinks like wine and other types of liquor.

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Product: Our product include: coffee, beer, tea,  special drink, refreshments, snack. For the food and drink, we would make it look very delicate. If customer wanna packages it, we can use our own box by us design.

Price: Most of the shop’s price is about 5 to 10 dollars.

Place: Our cafe will be located in a big population area. It would make the tired people come to our cafe to relax and have a break. It will attract the people who wanna spend the time to enjoy a cup of coffee or some snack in a nice afternoon.

Promotion: We can work with uber eats to deliver the beer to the customer's hand, and the customer can taste it very well at home....

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potential changes include...