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8 October 2018
4 Hours
Monday 12:00-14:00
Wednesday 10:00-12:00

Topic 5

Pricing plan

OUTCOME
At the completion of this unit, the learner must be able develop a price plan in line with the overall marketing plan.

ASSESSMENT CRITERIA

1. A price plan is developed

ASSESSMENT METHODS Summative:
Written test(s)
Written exams
Assignments
Formative:
In class case study application
Mind map

PREPARATION REQUIRED

Learners are required to summarize the formative assessment questions (below) pertaining to this unit prior to the contact session.

FORMATIVE ASSESSMENT Refer to Case Amarula Cream:

Question 1
Develop a price plan

REFLECTION

What did I learn in this unit?  (List at least five (5) ideas that you found new and informative)

What did you find the most interesting about the content of the unit? (List at least one (1) idea that you found new and informative)
What did you find the least interesting about the content of the unit? (List at least one (1) idea that did not appeal to you)

RESOURCE(S)
CRAVENS, D.W. & PIERCY, N.F.  2013.  Strategic marketing. 10th ed.  New York: McGraw-Hill: Chapter 11.
Lamb et al. 2015. Marketing. 5th ed. Goodwood Oxford: Chapter 13.
Koler, P & Armstrong, G. 2013. Principles of Marketing. 2nd ed. Cape Town Pearson: Chapter 10 & 11
van Rensburg, D.B & Drotsky, A. 2017. Directional Marketing. Van Schaiks: Chapter 8.
YouTube Price plan

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1 October 2018
4 Hours
Monday 12:00-14:00
Wednesday 10:00-12:00

Topic 4

A product plan is developed.

OUTCOME

At the completion of this unit, the learner must be able develop a product plan in line with the overall marketing plan.

ASSESSMENT CRITERIA

1. A product plan is developed.

ASSESSMENT METHODS Summative:
Written test(s)
Written exams
Assignments
Formative:
In class case study application
Mind map

PREPARATION REQUIRED

Learners are required to summarize the formative assessment questions (below) pertaining to this unit prior to the contact session.

FORMATIVE ASSESSMENT Refer to Case Amarula Cream: Question 1 – Develop a Product plan

REFLECTION

What did I learn in this unit?  (List at least five (5) ideas that you found new and informative)

What did you find the most interesting about the content of the unit? (List at least one (1) idea that you found new and informative)

What did you find the least interesting about the content of the unit? (List at least one (1) idea that did not appeal to you)

RESOURCE(S)

CRAVENS, D.W. & PIERCY, N.F.  2013.  Strategic marketing. 10th ed.  New York: McGraw-Hill: Chapter 8 & 9.

Lamb et al. 2015. Marketing. 5th ed. Goodwood Oxford: Chapter 8 & 9.

Koler, P & Armstrong, G. 2013. Principles of Marketing. 2nd ed. Cape Town Pearson: Chapter 8 & 9

van Rensburg, D.B & Drotsky, A. 2017. Directional Marketing. Van Schaiks: Chapter 8.

YouTube: New product development

YouTube: Product plan

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20 August 2018

4 Hours
Monday 12:00-14:00
Wednesday 10:00-12:00

Topic 3

Develop a market plan

OUTCOME

At the completion of this unit, the learner must be able to develop a market plan.

ASSESSMENT CRITERIA ·

1. Target market plans developed

2. Market area plans developed

3. Market entry plans developed Market commitment plans developed

4. Market dilution plans developed

5. Market position plans developed

6. Enterprise/product life cycle plans developed

7. Competitive plans developed

8. Portfolio plans developed

9. Stakeholder relationship plans developed

10. Macro-environmental issue plans developed

11. Standardisation or customisation plans developed

ASSESSMENT METHODS Summative:
Written test(s)
Written exams
Assignments
Formative:
In class case study application

PREPARATION REQUIRED

Learners are required to summarize the formative assessment questions (below) pertaining to this unit prior to the contact session.

FORMATIVE ASSESSMENT

Refer to Case Study 1, Classic Airlines, and answer the following questions:

Question 1 – Market plan Develop a market plan

REFLECTION

What did I learn in this unit?  (List at least five (5) ideas that you found new and informative)

What did you find the most interesting about the content of the unit? (List at least one (1) idea that you found new and informative)

What did you find the least interesting about the content of the unit? (List at least one (1) idea that did not appeal to you)

RESOURCE(S)

Van Rensburg, D.B. & Drotsky, G.A.P.2017. Directional/ Strategic Marketing Planning. 1st ed. Van Schaik Publishers. Chapter 7

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13 August 2018

4 Hours
Monday 12:00-14:00
Wednesday 10:00-12:00

Topic 2

Evaluation of the enterprise’s current position and review of key policy decisions

OUTCOME

At the completion of this unit, the learner must be able to evaluate the position and key policies of an enterprise.

ASSESSMENT CRITERIA

1. The current position of an enterprise is analysed.

2. Directional market options for an enterprise is explained.

3. The sustainable competitive advantages is reviewed.

4. Market segments, target markets and product positioning is reviewed.

5. Enterprise’s vision, mission and objectives is reviewed.

ASSESSMENT METHODS
Summative:

Written test(s)

Written exams

Assignments

Formative:
· In class case study application

PREPARATION REQUIRED

Learners are required to summarize the formative assessment questions (below) pertaining to this unit prior to the contact session.

FORMATIVE ASSESSMENT

Refer to Case Study 1, Classic Airlines, and answer the following questions:

Question 1 Assess Classic Airlines dilemma.

Question 2 Analyse options available to Classic Airlines with regard to its future, as well as the implications of each option.

REFLECTION

What did I learn in this unit?  (List at least five (5) ideas that you found new and informative)

What did you find the most interesting about the content of the unit? (List at least one (1) idea that you found new and informative)

What did you find the least interesting about the content of the unit? (List at least one (1) idea that did not appeal to you)

RESOURCE(S)

Van Rensburg, D.B. & Drotsky, G.A.P.2017. Directional/ Strategic Marketing Planning. 1st ed. Van Schaik Publishers. Chapter 6

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6 August 2018
4 Hours
Monday 12:00-14:00
Wednesday 10:00-12:00

Topic 1

MACRO analysis and SWOT analysis

OUTCOME

At the completion of this unit, the learner must be able to explain and implement the MACRO environment analysis and SWOT analysis.

ASSESSMENT CRITERIA

1. The MACRO environment is analysed.

2. The SWOT of an organisation is analysed.

ASSESSMENT METHODS
Summative:

Written test(s)

Written exams

Assignments

Formative:
In class case study application

PREPARATION REQUIRED

Learners are required to summarize the formative assessment questions (below) pertaining to this unit prior to the contact session.

FORMATIVE ASSESSMENT

Refer to Case Study 1, Classic Airlines, and answer the following questions:

Question 1 – SWOT Analysis
Develop a SWOT analysis for Classic Airlines. Please provide your answer in table form.

REFLECTION

What did I learn in this unit?  (List at least five (5) ideas that you found new and informative)

What did you find the most interesting about the content of the unit?
(List at least one (1) idea that you found new and informative)

What did you find the least interesting about the content of the unit?
(List at least one (1) idea that did not appeal to you)

RESOURCE(S)

Van Rensburg, D.B. & Drotsky, G.A.P.2017. Directional/ Strategic Marketing Planning. 1st ed. Van Schaik Publishers.

YouTube SWOT analysis

YouTube Macro analysis