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PBU0045FQ_T1 1415 ALL-edited-9 JAN 2015 after external 2

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VIDEOS TO HELP YOU UNDERSTAND TOPIC 4 (marketing mix)

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VIDEOS TO HELP YOU UNDERSTAND TOPIC 4 (marketing mix)

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Dear students,
You may view the attached video to help you understand Topic 4.

Topic 4:Marketing management

Marketing mix

Spotlight - Interview with Sales & Marketing Vice President of Mercedes-Benz Cars

Refer to: https://www.youtube.com/watch?v=LU8FvBKA75Y

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VIDEOS TO HELP YOU UNDERSTAND TOPIC 4 (Target market & market segmentation)

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VIDEOS TO HELP YOU UNDERSTAND TOPIC 4 (Target market & market segmentation)

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Dear students,
You may view the attached video to help you understand Topic 4.

Topic 4: Marketing management

Target marketing and market segmentation

McDonald's Segmentation, Targeting and Positioning

Refer to:

https://www.youtube.com/watch?v=tKOITmV0NfU