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AVIREX Official / アヴィレックス 公式 (@avirex_jp) * Instagram photos and videos

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16.8k Followers, 0 Following, 287 Posts - See Instagram photos and videos from AVIREX Official / アヴィレックス 公式 (@avirex_jp)

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clothing manufacturers uk 
garment manufacturers uk 
clothing manufacturers for small businesses uk 
custom clothing manufacturers uk
wholesale clothing uk

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Top 11 High quality Clothing Manufacturers for UK Small Businesses

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In this post, we will tap into the top quality clothing manufacturers for small business in the UK, and the advice for clothing wholesale.

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In a time where the future is far too depressing and bleak to envision, we're scouring the past for inspiration - including our old wardrobes. Over the last couple of years, we've seen a resurgence in the popularity of '90s lines, as well as second-hand vintage clothing, and the trend of recycling garments is only going up. Lil Yachty's aquatic association with Nautica pulled the almost-obsolete brand out of the clearance section and back into teen closets, and JNCO Jeans are back in the market again. So in an effort to speak things into existence, here are seven brands from our teen days that we need to make a comeback in 2017.

The inspiration for the angelic Black empowerment track by Solange, FUBU stood for "for us, by us." Detailing her thought process behind the song, Solange said of the brand, "I remember reading stories on the product placement, and seeing LL Cool J wearing a FUBU hat in a national GAP advertisement. FUBU exhibited Blackness in any space, on a huge global level, and that is what I wanted to do with the song." The world needs you, FUBU.

You can tell who is from New York and who isn't just by how they pronounce the name of this brand. And in a time of drastic gentrification and rapid out-pricing of N.Y.C. natives, that's quite the useful trick.

What's left to say about Girbaud that rappers haven't said already? The loose-fitted, strapped up, 5-pocket signature stone-washed denim jeans were sported by nearly every MC and teen from the '90s to the mid 2000s. That is until the head designer publicly disassociated the brand from hip-hop and black people, which, in hindsight, is probably why the brand no longer exists.

Because there can only be one true Akademiks.

Avirex became one of the first official United States Army suppliers that was also poppin' in the streets. So ahead of the impending Race War, let's bring back the leather Avi jackets.

There has certainly been a revival in sweatsuits and #cozy wear the past few seasons, but let us never forget the pioneers of the game, specifically Sean John's velour sweatsuit.

In an era of all-time high Islamophobia, a Mecca revival could be a sign of solidarity with our Muslim brothers and sisters. In addition, Mecca pieces would be far more fashionable and less pretentious than safety pins.

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These Old School Menswear Brands Need To Make A Comeback

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In a time where the future is far too depressing and bleak to envision, we're scouring the past for inspiration - including our old wardrobes. Over the last couple of years, we've seen a resurgence in the popularity of '90s lines, as well as second-hand vintage clothing, and the trend of recycling garments is only going up.

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Highsnobiety / Martyn Ewoma

Music and fashion intertwine continuously; the clothing choices and references to brands that musicians make often have a direct effect on fans, and we have come to see how powerful the right endorsements can be - simply look at how Polo Ralph Lauren and Tommy Hilfiger have become synonymous with '90s hip-hop.

Grime now finds itself in a similar juncture. Its rebirth has launched many of the artists embedded in the genre to the upper echelons of the UK music scene, and the sound has now transcended international barriers. However, with this rejuvenated popularity and influence comes an increasing amount of attention from brands and corporations, many of whom weren't always as supportive of the culture as they now seem to be.

While that influence has become more obvious in recent years (due to the success of artists like Skepta and his ties within the fashion hemisphere), brands like Avirex, New Era, and Burberry that were originally part of the uniform associated with early grime and garage from nearly two decades ago have also made a comeback with the new wave of fans.

Photographer Martyn Ewoma recognizes this new found corporate backing but is also adamant about the influence he believes grime has always held over British youth fashion trends. In a collaborative effort with Wavey Garms, he has enlisted an eclectic mix of current and old-school MCs to create a photo series which showcases some of the notable styles and brands that have been associated with grime culture through the years. The artists he chose to feature are half of Newham Generals duo Footsie, Roll Deep crew member Scratchy, the legendary trailblazer Flirta D, rising talent behind "Toothache" Jaykae, pirate radio maven Big Zuu, and I Am Grime label-captain Jammz.

We caught up with Martyn to discuss his motivation behind the project, counter culture, and the state of grime music today.

What inspired this series of photographs?

Over the past three to four years grime music has merged into the mainstream, and the fashion world's been taking notice in an obvious way - such as Skepta walking for Nasir Mazhar, Krept & Konan collaborating with Astrid Andersen, and so on. In my experience, grime has always been a staple of UK music since its birth, and there's always been trends derived from it - especially in my area. Grime culture just never got any of the recognition for that, so I wanted to showcase its influence through the photos.

Why do you think the culture wasn't given the recognition it was due?

I think it's taken a while for it to be recognized as a genre within itself rather than just a subsidiary of rap. In terms of the recognition of its influence on fashion specifically, although it's always had an influence, before it was more through pirate radio or things like TimandBarry, SB.TV, Risky Roadz, Aim High and that sort of thing. People would see how MCs were dressing on those platforms way before we had MCs performing on Jools Holland, a more mainstream show which many people outside the culture would be more likely to watch and potentially draw fashion inspiration from.

Highsnobiety / Martyn Ewoma

How did you connect with Wavey Garms for this project?

They were actually suggested to me by another stylist. I've been aware of Wavey Garms as a Facebook group for a few years but I wasn't aware of their styling beforehand. Upon looking into it more, it was obvious they were the perfect people to have on board. I feel they bring a lot of authenticity. As is often the case with urban culture, a lot of people only jump on board once there's some sort of hype or commercial gain attached. We even encountered that with this project; in the sense that there are certain brands who have undoubtedly gained mass popularity because of MCs wearing their clothes and are happy for the consumers garnered from that, yet they didn't carry the same enthusiasm when asked if they would help out with the shoot. However, with a group like Wavey Garms, their genuine love of UK music and fashion culture was evident very early on with this project; without them it would have been much harder to make the concept materialize.

In what ways do the artists you've chosen to shoot for this project reflect the theme you're depicting?

I chose to use some original MCs (Footsie, Flirta D, Scratchy) styled in outfits that are representative of current grime trends and younger, new wave artists (Big Zuu, Jaykae, Jammz) wearing more old-school attire to showcase the lineage of the culture - the idea being to show the uniformity and continuity of the grime scene. It's very much a case of the originators paving the way for the new stars rather than it being an "old-school versus new-school" sort of thing. So Jaykae, for example, really represents how burgeoning MCs are delivering super cohesive projects that can do well commercially while not sacrificing the authentic sound. His recent album Where Have You Been? is a great example of that.

Why do you think genres like grime and garage have been so influential within youth fashion culture?

Counter culture is always influential, and because grime and garage music has always been subdued by the police and government through shutting down raves and demonizing urban culture through media outlets, it represents rebellion, which always appeals to the youth. Plus, the clothes are just objectively nice! I think brands are also a metonym of wealth, and because a lot of MCs start out in impoverished areas, seeing them wearing certain brands represents social mobility. Seeing someone from your area who's made it in music wearing a certain brand could make someone feel that by buying something from that brand, they're buying into that success.

Why do you think these trends have reemerged and are now bigger than ever?

Generally, I think it's because fashion itself is quite cyclical. Vintage clothes also objectively suit younger people in a practical sense, because you can express your style without paying as much. And with the popularity of grime, garage, and jungle with today's youth, if you're going to a rave or event that represents a specific style that's synonymous with a given culture, you're naturally going to want to align with that.

Highsnobiety / Martyn Ewoma

I also think that because of the social media age, people vie to create a sort of persona online, so just being a grime and jungle fan privately doesn't cut it - people want the clothes to show other people who they are. It's almost at a point where the music doesn't directly inspire trends; in the sense that someone will see their favorite artists wearing something and think it looks cool and therefore want it, so much as the fact that seeing their favorite artist in something will make them think that wearing that item is the best way to let people know they're part of that culture. Like Nike TN's for example.

Your personal favorite photos from the series?

That's really hard! Possibly the one with bossman and Jammz in front of the phone shop. He went to move out of the photo and I said he could be in it if he wanted. He said "Oh really?" while simultaneously throwing up some mad hand signs as though he'd been waiting his whole life for this moment, which you have to respect. That or the close up of Big Zuu, he's someone I respect a lot.
For more like this, read our interview with accompanying editorial with the one and only Waka Flocka Flame.

Photography: Martyn Ewoma

Interview: Nicholas Borghesi

Styling: Rhiannon Barry @ Wavey Garms

Assistant Styling: Violetta Kassapi

Grooming: Trim-It

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Grime Music Through the Ages and the Fashion That Made It

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Music and fashion intertwine continuously; the clothing choices and references to brands that musicians make often have a direct effect on fans, and we have come to see how powerful the right endorsements can be - simply look at how Polo Ralph Lauren and Tommy Hilfiger have become synonymous with '90s hip-hop.

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ミリタリーウェアブランドAVIREXの公式ウェブサイトです。

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Avirex is an American company that designs, manufactures and markets clothing lines. It was founded by Jeff Clyman in 1975 as a brand for military apparel. Contrary to popular belief, Avirex was not a U.S. military supplier during World War II.[citation needed ] In 1987 the company worked on re-issuing of A-2 jacket for the United States Air Force.

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The sukajan, or souvenir jacket, traces its roots to American GIs stationed in Yokosuka, Japan and has been a fashion mainstay since the end of World War II. The bomber jacket, also known as MA-1 or flight jacket, has similar origins, with World War I-era pilots seeking warm outerwear in breezy cockpits. atmos LAB and Avirex have paired up to fuse the styles together, offering up the "SUKA MA-1 JACKET" and blending the best of both worlds.

An Avirex MA-1 jacket serves as the collaboration's base, offered in both black and silver. The front bears two embroidered tigers, squaring off on either side of the zipper. Meanwhile, the rear offers a large, printed 'A' underneath an embroidered dragon and text reading "Japan 1975 Avirex." Both jackets are reversible, allowing the wearer to reveal the shiny blue satin lining. Branded Avirex zippers appear on both the sleeve detailing and front of the jacket, along with other normal bomber detailing like ribbed hems and snap button pockets.

Head over to atmos LAB's web store for the February 3 drop. For more Japanese gear, BEAUTY & YOUTH UNITED ARROWS is pairing up with brands ranging from Champion to Thrasher for branded Summer gear.

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atmos LAB & Avirex Team Up for Sukajan-Inspired MA-1 Jackets

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The sukajan, or souvenir jacket, traces its roots to American GIs stationed in Yokosuka, Japan and has been a fashion mainstay since the end of World War II. The bomber jacket, also known as MA-1 or flight jacket, has similar origins, with World War I-era pilots seeking warm outerwear in breezy cockpits.

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CACI’s Acorn is a powerful consumer classification that segments the UK population. By analysing demographic data, social factors, population and consumer behaviour, it provides information and understanding of different types of people.

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A Visit to BEN NEVIS CLOTHING CAMDEN TOWN 26 April 2018

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The Trends & Brands That Defined '90s Hip-Hop Fashion

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What is 90's fashion and how does it still affect the landscape in 2022? 1990s brands, designers, and music still have a tremendous influence on us today.

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5 Ways The (So-Called) Grime Resurgence Could Reach Fever PitchThe Return Of The Avirex Jacket

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There's nothing wrong with dreaming, is there?