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The video begins in an interview setting, three speakers are asked a question relating to struggles faced by African Australians and African migrants. They all answer the question, each person has three different experiences. The following scene shows young Africans working alongside each other at Flex our youth organization, they look happy and corporative. In the background of the video a narrator will be explaining what Flex Our Youth is and what services they provide; followed by upbeat music to portray a more joyful mood. At the end of the video shall be the call to action card with an image of the faces of Flex Our Youth.
ary of video

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As discussed by (Bates 2006, p. 228)  policies need to be established so to promote balanced metropolitan development, which aids in narrowing the spatial mismatch between Blacks and jobs, plus improve their employability over time.

Black owned businesses create opportunity for fellow black people within a set community. as explained by (Bates 2006, p. 228) most Black owned enterprises are often found in or near Black residential areas, by hiring predominantly balck worker can greatly asisit in improving the prospects of Black job seekers.

Black owned businesses should work on eliminating the barriers restricting them acces to markets. In order for this to be achieved the business must involvement skilled entrepreneurs who are able to gain access to financial capital to invest in their business ventures. They should also have access to markets for the products or services of their enterprises. Another way to get access to a market is by selling goods and services to government clients (Bates 2006, p. 231).

Initiate action planners. Through expanidn the number of pay rolls and of firms which produce jobs and hiring within low-income minority communites will results in lowering the high rates of underemplyment which is represented in communities (Bates 2006, p. 234).

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White: I choose this colour because it stands for growth, encouragement and new beginings (Empowered by colour 2018). It directly reflects with the message we are tryign to promote for Flex Our Youth.
Blue:  this color symbolizes help, trust and confidense. This sense of trust is what  we want our clients to have with us (Empowered by colour 2018) .

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Factors affecting African youth empowerment 

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Factors affecting African youth empowerment 

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The youth are identified and labeled as a 'Problem youth' or ‘Youth gangs' they are closly affiliated with acts of delinquency such as crime, drug use and sexuality. To add on, their is a decline of traditional standards and parental authority (Windle 2008,p. 559).

As exemplified in a table by Windle 2008 (p.557) are descriptions of african refugess. The table classifies african youth refugees as delinquents/thugs/gangs, North african ( Sudanese teenagers/immigrants) are described as lawless/offenders/juvenile.

Phsyical appearance play a vital role in discrimination, it forms a basis for racial profiling which is a serious issue faced by many youth. Because your black your automatically a target. Racilaisation has led to individuals being framed for certain crimes they didnt commit, accusations are based primarliy on the color of their skin. Such as the case of the bashing of Liep Gony, the police found that the africans were wrongly accused. The true perpetrators were three white people over the age of 18 (windle 2008, p.557).

The police and news media play a big part in creating and prioritasing racialising narratives which fit the descriptions of africans. Research took place in Melborne on refugee youth (male and female) between the ages of 12 to 20, a report was issued that police stopped and questioned half of males and a fifth of females in the first two years of settlement. Participants in the study revealed through their comments resentment of racial profiling. A comment made by an Ethopian male aged 15 states 'A police car pulls over and they’re like ‘are you guys a gang or something?’ ‘No we’re just friends, we’re walking’... Just a group of kids walking together doesn’t mean they’re a gang!' (Windle 2008, p. 556).

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Attention:

In the beginning of the video the emotion I want it to convey is empathy, reason being is empathy is a good persuasion tool. The use of empathy helps make the audience understand what the characters feeling, thinking and experiencing. In the first scene each speaker shall give an account of a struggle they faced in Australia. Their sad accounts and expressions will be used to evoke sympathy from the viewer, in return captures the attention of their viewer and provides a sense of a shared experience.

Interest:

The video will include two young African men and two African females, this was done so that the target audience can relate to the characters. Each actor in the video shall be dressed formal and smart the reason for this is so that the characters appear to be accomplished individuals.

Desire:

The beginning of the video portrays each character speaking in frustration about the problems they faced in Australia. Afterwards we showed the same characters working together as a team in an office at Flex Our Youth plus laughing and smiling with one another. This was done to show the viewer that through the help of flex our youth they were able to achieve success. They also look happier.  The emotions expressed in these scenes such sympathy and hope will help convince the audience of the message.

Action:

At the end of the video we show the actors working harmoniously with one another and the narrator will finalize by saying “choose Flex Our Youth, and make the first step to chasing your dreams”, followed by the call to action card showing the contact information, website link and social media accounts.  This statement is supposed to push the viewers to believe that through our services they can achieve their dreams.

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The video begins with a question, what are the struggles that African Australians and African migrants face in this fast- paced society? The scene will transition to an interview setting with speaker 1 answering the question by providing an account- they mention that coming from a non- English speaking country, I had a big language barrier- speaker looks sad and sorrowful I faced a lot of problems communication with people as a result, this lowered my confidence, self-esteem, the growth of my career and my social and academic life. The next shot will show speaker 2 giving an account of how they struggled with getting a job - the speaker states - I wanted to apply for job position at a supermarket. So I went to the shop with resume the manager said they were not hiring even though I saw a ‘we are hiring’ board next to where he was standing - speaker shakes their head in disbelief- the following shot will show speaker 3 says ‘I’ve gone for many interviews but I still can’t get a job, all because of my visa status. Employers seem to prefer applicants who have adequate Australian work experience and are permanent residents in Australian

A voice over shall narrate- In the background there shall be animation illustrations of what the voice over will be saying.

Flex Our Youth has decided to take action, we want to break the silence, hearing the voices of these people share their struggles has led our organization to open up opportunities for individuals to gain access to careers of their choice. Through providing our customers with services such as, English programs that teach high quality language, writing and reading skills - Employment support which provides internships/ work experience and graduate programs we have also created weekly podcasts for people interested in journalism and politics, here they can educate the public on topics relating to issues that Africans face in Australia.

After the animation illustration short clips will show people indulging in work activities with joyful attitudes.

The video ends with the voice over saying – choose flex our youth and make the first step to chasing your dreams.

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How will we capture the attention of our audience and sell our product

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How will we capture the attention of our audience and sell our product

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First Call Care will hold annual African festivals to promote African culture. This event will consist of a blend of vibrant music, dance, authentic African food, diverse arts and performances from different parts of Africa. The purpose of this festival is to show unity, love and peace all the things that make us proud to be African. We aim at changing the negative stigma of how the world portrays us in the pursuit to gain a more political standing, employability, education and equality. More so festivals are a great way to attract a mass audience. Lasltly, we shall have a spokesperson give a speech briefing the audience about our organisation, the services we provide and our mission to elevate Africa.

Social media sites

All social media accounts will consist of 3 posts per day, with one paid promotion (geared via target audience) during prime break times (8.00am, 12:00pm, 6:00pm)

Establish a branded hashtag mid-campaign - #Elevate Africa/ #Empowering our Youth -shared experience

Create a Facebook, Instagram and YouTube account with the username @First Call Care, including a website. We shall use the same logo for each account so to ensure it is uniform across all platforms

We shall pay to promote these pages on each platform

Create videos showcasing accounts from individuals who have benefited from our programs

Create social media posts via Hoot-suite and post at designated times during the product launch promotional campaign

Our website will include all the information regarding our services

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63. Holiday cottages
64. Dating app
65. Weight loss cream
66. Calorie counter watch
67. Trainers
68. Car
69. Architect
70. Online financial adviser
71. Online medium
72. Acriylic painting
73. Engineering services
74. Childrens clothing store
75. Children salons
76. Prom dress online store
77. Online store for Car parts
78. Natural bubble baths
79. Vegan restaurant
80. Teenage dinner

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31. Videographer
32. Lipstick
33. Dandruff oil
34. Animals
35. Hair products
36. weight loss shakes
37. Weather
38. Shoes
39. Soaps
40. Shampoos
41.Perfume
42. Lashes fake
43.Childcare
44. Nanny
45. Therapy
46. Peircings
47. Personal shopper
48. Holiday rentals
48. Dancing
49. Exercise
50. Selling online art
51. Fitness programs
52. Diet app
53. Interior Design app
54. Tour guide
55. Bakery
56. Coffe shop
57. Jewelry shop
58. Handbag shop
59. Wigs
60. Weaves
61. Hair dye
62. Cocktail shop

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https://bubbl.us/10013728

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Vigaura fitness
https://www.youtube.com/watch?v=JpqCSBtppJo
Fenty beauty makeup
https://www.youtube.com/watch?v=1bXsu7ScDEI

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This is a non for profit organisation focused on improving the well-being of African Australians and African migrants. They provide services such as support in employment, capacity building, education and cross-cultural communication. Hunter african communities help individuals, families, groups and organisations learn more about African heritage and its people. They help Africans find their place in Australian society, celebrate diversity and miltuculturalism, enjoy personal and professional success.

Referral and support services
They work collaboratively with the local community and stakeholders.

Educational/employment referral
Through the use of professional relationships they are able to create opportunities that can build a successful career.

Capacity Building
They create programs which aid in uplifting African Australians who are in partnerships with government agencies and community organisations.

Cross- Cultural Communication
This program involves weekly radio broadcasts in different African languages.

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Why aren’t there many black owned businesses? 

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Why aren’t there many black owned businesses? 

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Black-owned businesses on the whole lag behind the average U.S. firm in terms of size and revenue

Ownership rates trail those of non-minority groups, and the failure rate is high

Black businesses fail due to capitalist economies which are dominated by white capital (Green and Houchins 1989, p. 396)

Black business also have challenges in accessing the capital they require

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Annotated bibliography for digitial media

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Hunter African Communities Council

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What makes my business different from others 

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What makes my business different from others 

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It's an all black owned business.

What makes first call care different from other organizations is that we focus on our youth as they are the leaders of tomorrow, more specifically we target the youth that are prone to crime and juvenile delinquency. According to O’brien et al (2013, pp. 418-419) international research confirmed that youth gangs contribute excessively to the overall crime rate through violent and serious offences. Studies conducted showed that out of a sample of 165 institutionalized youth offenders in Singapore 35% of the sample were gang affiliated offenders. Another study done in china found that out of 654 incarcerated youth offenders 45% of them were sentenced for gang related crimes. However, by supplying youth with the necessary skills to attain a livelihood, prevents them from seeking a life of crime.

Studies show that youth who come from families that are poor or in economic disadvantage are more susceptible to joining gangs. Other reasons include lack of parental supervision, low school commitment and achievement, failure in school and presence of neighborhood gang activity have been identified as factors contributing to gang membership (O’brien 2013, p. 421).  Which is why we want to provide the youth with a platform whereby they can learn the true value of an education plus the opportunities that come with a bright mind resulting in social improvement. Flex Our Youth believes that by empowering our youth will aid in limiting the rate of poverty at a significant level. Through our services we equip them with the skillsets necessary to survive; provided these skills he or she can use them to assist others, feed and invest for future purposes. Overall aiding the national economy and increasing their employability.

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Our organisation focuses on successfully integrating young African Australians and African migrants into Australian society. Through providing opportunities whereby these individuals can gain access into careers of their choice. All in the pursuit to get as many African youth in prominent positions.

Our services include:

English language program
This program aspires to provide high quality language instruction to individuals
that are not fluent in the english language. We want to encourage long term and ongoing  improvement in speaking plus writing skills. To add on, this program aims at developing accurate advanced language skills reason being, We believe english to be important in our live because its a language spoken among most people globally. Through learning english it can help one integrate in a society that predominantly speaks english such Australia. Some of the benefits of this program is that it increases an individuals problem-solving abilities in areas like: concept formation, abstract thinking skills, strengthened capacity to identify, creative hypothesis formulation, understand and solve problems; the ability to focus on a task by filtering out distractions and extraneous information and an increase in multi-tasking ability (Reading Horizons 2010).

Employment support
Our support system aims at proving opportunities that will help one build a successful career. This will be accomplished through partnerships with multiple companies that are in Australia. We shall provide them with the skills which our clients obtain, especially those that are looking for graduate programs. Through this we can link our clients via internships or work experience opportunities in which ever industry of work they want to venture in.

Additionally, our graduate programs will benefit our clients
with a fast-tracked career pathway for a specific organisation or industry.
More so, this program will offer professional development, industry specific
training, networking opportunities as you combine the theory you’ve learned and
begin implementing this in a real employment situation. Graduate programs are a great way for one to perform many several roles in an organisation, hence giving one more exposure to a range of different jobs within their chosen field (Craig 2019).

Podcast
For individuals who are interested in journalism or politics we provide a platform that allows one to educate people on topic relating to issues faced by many africans in Australia.

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I made sure to include the services that my organisation will contain as well as the benefits of these programs. Through this i gained a good understanding on how i will shoot the promotional video so to show people what the business is about.

I included a few ideas for the name of my business. This  gave me a variety of options to choose from. Eventually i was able to choose the most suitable name for the organisation.

A section of the Mind map consists of reasons why black owned businesses do not succeed. This was crucial  because it gave me sense of direction on what things to avoid when writing down what the purpose of the organisation is.

All the information detailed in my Mind map helped when doing research.

Max - I really like how well patience has developed the idea of having a black owned business and the struggles that come with it, for example the struggles of youth. i also like the colours on her mindmap and how striking the colours are. This relates to how her mindmap has a lot of positives. Which is good because it gives her confidence to start the business. She does a very good job of weighing up the positives and negatives.

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Our organisation aims to influence and reach as many customers as possible ensuring that more africans are placed in prominate positions.

African australian and African Migrants

Men and women

Between the ages of 18 - 30

English and non-English speaking

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1. Foundation cream (For all melanin skin tones)
2.Travel guide
3. Female enterprise linking female entrepreneurs with investors
4. All black own enterprise
5. Promoting youth empowerment
6. Podcast
7.Makeup
8. Emojis
9. Hairbrush with a reservoir
10. All natural skincare line
11. Restaurant
12. Computer services
13. App to buy fine art
14. Create wallpapers
15. Decorater
16.Personal chef
17. Food
18.House staging
19.Climate
20. Pet sitting
21.Dog training
22. Grooming pets
23. IT services
24.Tutor
25. Preserve Nature
26. PR services
27.Photographer
28. Proofreader
30. Sports

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Which platform is most appropriate to your audience - Facebook or blog? Why?

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Which platform is most appropriate to your audience - Facebook or blog? Why?

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Instagram

Facebook

YouTube

Television

Website

According to Felix et al (2017, p. 119) the best way to reach out to our African youth is through social media platforms such as Instagram and Facebook. Social media plays a huge role in marketing especially in the 21st century. The benefits of utilizing social media marketing include:

It Motivates sales

Increases our brand awareness

Allows for improvement regarding our brand image

It generates traffic to online platforms

Decreases marketing costs

By creating user interactivity on platforms allows users to post or share our content

Through social media marketing we can monitor and analyze conversations on social sites so to understand how our audience views our business and actions

Instagram allows us to connect with social influencers which in return helps promote our brand to the rest of the world Social media allows us to reach a larger audience especially youth

Other forms of advertising e.g. (Website, YouTube and Television)

Through creating a website gives consumers access to information about our organization

Our website will give access to the services we provide

Our website portrays to the public that we are a legitimate business

YouTube shall play a role in podcasting our promotional video and podcasts. This helps us provide knowledge to the public about what our organization is about.

As exemplified by TEC Direct Media (2019) television advertisements are also affordable, aid in creating credibility for our business and builds exposer for our brand.

We have chosen to use a website to help consumers gain easy access to all social media accounts

Through our website we can mold a brand personality through text, images and the way it is presented

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What was I trying to achieve?

I wanted to create a business that directly helps african youth in securing a good future in things such as employment and education. More specifically i want it to be a black owned so to promote black exellence and role models.

Did I achieve it?

I was able to achieve this by enlisitng servies that will help empower our youth.

What could be done differently next time

Due to time i was not able to collect as much information about certain topics, so next time will start my research early.

Challenges
1.Finding an idea which is unique and hasn't been done before
2. Getting familiar with coding
3. Finding peer reviewed sources for my particular topic