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The logo looks incomplete and unbalanced as the edges are not connected to each other, perhaps a connection between the mountain and wave can be established.

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-Clear in stating that it is a brand selling sportswear or beachwear due to the mountain and wave symbol
-Bright red exudes energy and intensity which promotes the itself as a sports brand
-Wave provides a stable base for the logo giving the impression of stability

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- Logo consist of a mountain and waven
-Bright red in colour
-Alone, the logo is not symmeterical

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Quiksilver's logo looks extremely similar to Roxy's logo. I found out that Quiksilver is a sub company of Roxy.

Why is is worth analysing?
It is an interesting shape as one can easily tell what kind of products the brand sells. This is unlike many other brands whose logos are much more abstract

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It is my opinion that the separation of the same coloured text and symbol of this logo is awkward. Perhaps combining them somehow into one image can improve this awkward feeling.

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- Bright red symbolises the energy needed in movement to transport people all around Singapore
-Underlined words gives a sense of seriousness to the company thus making SMRT seem reliant
-According to research, the two bands represents the MRT lines. The circle enclosing them may express the connectivity to the MRT lines
-slanted font gives a sense of swift movement thus supporting SMRT as a transportation company

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The delta shape of the logo brings focus to the middle of the logo. It is a shame that the focus is an empty space. Perhaps adding something in the middle will strengthen the logo.

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- Triangle shape of the logo gives the brand a sense of stability as the triangle is supported by a sturdy base
-The logo has a middle focus point thus giving the brand a sense of direction, making the brand stronger
- The logo is simple, this promotes the brand as user-friendly and not over top or intimidating

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- shaped like a triangle
-triangle shape brings focus to the empty space in the middle
-dull red colour

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I realised that there were Reebok shoes with different logos and found out that Reebok had recently changed their logo.

Why is the new logo worth analysing?
Reebok sales increased by 5% in the month the logo was changed. The big impact of the new logo had on business makes it worth analysing.

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- Bright red
-The words SMRT is underlined
-Two bands enveloped in a circle
-slanted font, uniformed height text

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The Circle that surrounds the middle shapes
Why is it worth analysing?
SMRT transports thousands of people around Singapore a
day and it would be interesting to analyse the recognised symbol of it

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The popularity of POSB as the bank of choice with the people around me
Why is it worth analysing?
I must analyse it to compare it with UOB's logo to better understand if the logo design had a part to play in the popularity go POSB over UOB

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Due to the round and curvy figure of the logo, and may look unprofessional, perhaps more sharper edges could be added to the key logo

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-key shape makes customers infer that it is a secure bank
-Holes on the key arranged in a triangle gives a sense of balance to the logo signalling that is a reliant bank

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-Key shaped
-Three holes arranged to form a triangle
-white in colour

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Both logos are designed to promote the bank as having good security.

However POSB's logo's general shape is more easier on the eyes and it's shape is more easier identifiable. It also looks more user-friendly due to the curves.

UOB's logo however gives a more serious vibe than POSB's logo due to its colour intensity and more sturdy and straight shape. It looks uptight and exclusive too.

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-The logo gives a too serious impression that may intimidate potential customers. Perhaps the proximity between the prongs can be widened and the intensity of the red could be toned down a little.

As a bank user, the UOB logo needed closer look to figure out that it was shaped like a gate. Well thought logo but it is only effective if deeper research is done.

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- Rearranged prongs results in the logo looking like a sturdy gate, giving a sense of assurance to the customers about the security of their money

-The intense red color is successful in amplifying the shape of the logo by giving off an aggressive vibe. This displays the strength of the security of the bank

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-uses a five-bar-gate tally system as an inspiration of their logo.
-Rearranged the usually slanted fifth slash to a horizontally straight line, and the 4 other prongs to be vertically straight and close to each other
-prongs are close to each other
-prongs are of equal thickness
-Intense red colour

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I realised how unpopular UOB is with Singaporeans and how little ATMs are available compared to the banks like POSB.
Why is it worth analysing?
I plan to analyse UOB's logo so I can compare it to POSB's to see if perhaps the logo did play a part in the difference in popularity of the banks