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While the setting is not explicitly stated, we do know that is is in a contemporary town with bus routes, restaurants, parks, local hangout spots, and a school district. A map is given on the inside cover of the book.

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A 16 year old high school student who struggles with relationships and connecting with her peers. Due to events in her life (assumably recent events) she decided that sh can no longer live with her unhappiness and decided to take her own life. She leaves a series of cassette tapes for those who she feels played a part in her decision to commit suicide, as well as a tape for Clay, the other narrator of the book.

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A 16 year old high school students who unexpectedly becomes a part of the late Hannah Baker's world. Clay is the character that, essentially acts as a medium between Hannah and the reader. As he is introduced to new information on Hannah's thoughts, traumas, and depression, so is the reader. The reader follows Clay as he listens to the 13 tapes Hannah recorded before her death.

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Mr. Porter, unknowingly, becomes Hannah's last hope. Hannah goes to him with her thoughts of ending her life. When the topic of Bryce's criminal behavior came up, Mr. Porter's seemingly "soft" attitude about the matter drives Hannah to leave his office, and continue with her plan to take her own life.

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Tyler Down, also known as "peeping tom" in the story, exploits Hannah and infringes on her safety and feeling of security by taking pictures of her outside of her house.

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Undoubtedly one of the characters that Hannah put a lot of emphasis on in terms of her difficulty in dealing with relationships, peers, and gossip. Justin gave Hannah her first kiss, as well as some unwanted attention.

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One of the most popular girls in school. Hannah meets her through her involvement in a Valentine's Day match-up game, but their relationship takes a sharp turn after a car accident that leaves, inadvertently, someone dead. Jenny's unwillingness to report the fallen stop sign hurts Hannah's faith in people.

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Courtney, as portrayed by Hannah, is a "fake" friend, who leverages her friendships with everyone around her as a means of getting what she wants.

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Like Hannah, Jessica is new to town. The two eventually become friends, until rumors spread, and Hannah finds herself at the mercy of those rumors.

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The most difficult character to read about by far in this story. Bryce Walker is known as a bully--especially towards young women. He is known to commit criminal acts against women. Hannah witnessed one of these acts, from which she never recovered.