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Overall, I believe that the combination of our tasks is effective as most of them show a consistent theme throughout. For example we see this in the video and CD pack through the use of day and night. The only task which I believe isn't consistent is the website, even though it provides us information and merchandise, we never really see the promotion and theme of day and night and this is why I can say we were effective in most of our tasks.

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With our webiste I don't feel that there is much synergy between the other products and the relationship isn't as strong. For example for our homepage, it features all members of the group we worked in. I believe this isn't very professional as we should have used only the main artist as the other two didn't have much a role in the music video itself and therefore it implies we havent promoted our music very well. Furthermore, on the website I get the feeling that it doesn't have much connotations of the pop/rap genre and it hasn't got the bright vibrant colours we used for the CD pack. Overall, I am happy with the website to an extent because it doesn't show the relationship as well as the other two do and therefore there isn't a consistent theme throughout our products.

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Once again we can see the relationship between the products with our CD album and pack. With the use of photoshop we could set different contrasts of the colour to once again show the opposites of day and night/light and dark. There are typical conventions of iconography in this artwork as you can see the shadow of the artist in the middle surrounded by lightness and darkness. This is also shown in our music video too as we captured different shots in the day and night but also sometimes we used different filters to make it more effective. We also believe that the CD album artwork is very effective as well because it catches the attention of audiences because of the colours, making our album look more appealing to buy.

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In our products we wanted to maintain a consistent theme of day and night to show our audience what kind of genre we wanted to explore. I certainly agree that the CD pack shows this theme as one side is light and dark. However, I feel that the website may not show this theme as well as I thought we could of shown it. However all of our products show conventions of real media products through the genre of pop. Overall, we can still argue that there is consistency throughout all 3 of the products.

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Q2: How effective is the combination of your main product and ancillary tasks?

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Q2: How effective is the combination of your main product and ancillary tasks?

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Out main product which was a music video was uploaded to YouTube which is a video sharing website. We knew by doing this we can potentially reach any type of audiences but most importantly reach out to our target audience. We believe the music video is very effective as we can implement many theorists to our video but also because of the meanings created by it. For example, because of the genre we picked which was pop/rap we figured we could insert different codes into our products and ancillary's. The most obvious on would be Barthes narrative code as we have implemented the symbolic code of day and night. The way we designed this video through day and night shows the protagonists emotions and what he is feeling and therefore this shows how effective the music video is because we have also shown the contrast of day and night or light and dark in our CD album too.

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A2 Music Video final production. For educational purposes only.