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No use of contrast

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Examples of Good and Poor Uses of Contrast 

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Examples of Good and Poor Uses of Contrast 

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Examples of Two Options for the Use of Repetition 

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Examples of Two Options for the Use of Repetition 

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Examples of Good and Poor Use of Alignment (images copied directly from the text)

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Examples of Good and Poor Use of Alignment (images copied directly from the text)

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Examples of Good and Poor Use of Proximity (images copied directly from the text) 

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Examples of Good and Poor Use of Proximity (images copied directly from the text) 

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--Be bold, be intentional
--If you want elements on a page to look different, make them distinctly different
--Choose what element of the page will be the focal point, and create contrast to make that that area of focus stand out
--Emphasize an interesting or unique element to make it stand out
--Do not use common fonts!

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--Be sure to repeat at least one aspect of the design throughout the page
--The idea of repetition is "unity with variety", so repeat an aspect to create unity, but be creative with how you repeat it.  Take an element that is going to be repeated, and make it slightly different or creative to make the repeated element more interesting.

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--Do not put anything randomly on a page!
--The reader should be able to visually see a connection between everything on the page.
--An important part of alignment is not to default to centre alignment.  The more professional designs are not centred.
--Pick one alignment, called flush left, centred, or flush right, and remain consistent with that one alignment.  Do not mix and match alignments.
--Create something to align elements with, wether it be a line down the side of the page, top, or bottom of the page, etc.

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--The main takeaway for the principal of proximity is to place related elements on a page together.
--Group them together in close proximity or each other, and create space between the different groups. These groupings of elements contain information that are similar to the other elements within the group, and the different groups contain different information than the other groups.
--This is the rule of proximity: making a reader understand how elements and information on a page are related to each other my manipulating the space around the elements.

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The Four Main Principals of Design that are Explored

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The Four Main Principals of Design that are Explored

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1. Proximity
2. Alignment
3. Repetition
4. Contrast

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The main ideas that are discussed in this book are basic principals of design that make creating an eye-catching page, and improving the design/layout of the page, easy and highly effective.