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Another way in which I could attract an audience would be to show my film at a film festival, if I were to think big, I could try and get my film shown at the Sundance film festival, as I know that a lot of teenagers are into independent films and so keep up to date with films at this festival. This means that if my film were to be shown at this location, then it would attract a lot of teenagers and make my film extremely popular. If I were to think more local, I could try to get my film to be shown at the local university's film festival, where they show students of that years work for everyone on campus, or I could try and put on a small film festival at my school. This again would attract a wide audience of teenagers aged from 11-18.

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I could also attract an audience by making film posters and sticking them around my school and local area, however, if I wanted to reach a wider area, I could create online posters which could contain links to different items, such as the trailer or the opening of the film. This would tease the audience and then they would go to the cinema if my film were to be exhibited in a cinema.

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From past experience, I know that as an audience, we don’t want to get to the end of a film without a few plot twists as guessing the end of a film and being right is boring. So I decided to leave the ending of my opening very ambiguous. I did this because it shows that I am recognising that their is an audience watching my film, so I build tension up to a point and then show them the title or the film. This makes people want to watch more of the film as they have only seen part of the action. This is one of the reasons why I jumbled past clips of Holly before she disappeared with shots of the present where police investigators find evidence of her being taken. The audience feel the all consuming urge to carry on watching the film as they want to know exactly what happened.

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I have addressed the audience in my film by focusing on Holly Brien, a 17 year old girl. By basing the film on a teenager, I felt that my target audience would feel more a need to go and watch the film. I based it around the idea of vlogging daily life which I know as a teenager, is something that we’re generally interested in. I also addressed the issue of signing up to things online without fully knowing what they are, I personally sign up to lots of websites and other things which then bombard me with e-mails. I wanted to address the problems that some of the audience face on a daily life.

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How did you attract/address your audience?

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How did you attract/address your audience?

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As my film, isn’t backed by a mainstream or independent producing company, I think that the best way to attract an audience, is by word of mouth. This means that just by talking to my friends and hoping that they talk to others about my film, will attract an audience. A larger budget would have provided me with the money to create extravagant posters, trailers and adverts for the film, however, to attract an audience now, I would tweet from my personal twitter account to tell people about my film. Again, this would attract teenagers as most of my friends are teenagers and these are the people that follow my social media accounts. I could also post pictures on my instagram about the film, which would also attract an audience.

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If my film were to go out into the real world of production, distribution and exhibition, I think I would use social media sites such as Twitter, Facebook, Snapchat and Youtube to advertise my film. This is because online, you can record the amount of people have clicked on your advert and so you can see how successful it is in reaching people. As my target audience is teenagers, using social media would be a very good way of reaching people and advertising my film as most teenagers use social media at least once a day. I would promote using pop-up ads as well as linking the trailer onto people's pages. I could also create pages/ events on social media sites like Facebook, which would update people on what's happening with the film and an upcoming showings of it. As pages like this would send notifications to the users and so they could stay up to date. I could use an app like snapchat to attract an audience as again, this is a popular app among teenagers and I could pay to advertise the film in-between peoples snapchat stories, which means people would watch it. As my film focuses on Holly vlogging her life, I could also attract an audience by uploading the trailer to YouTube as this means it will come up on similar videos if teenagers watch a daily vlog of a famous YouTuber. I could also get popular YouTuber’s to help promote the film which would increase the amount of people to know about the film.