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Sports direct can invest more in areas where customers spend the most time, to enhance customer experience

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To analyse the customers journey, assess weaknesses and also how you could improve their experience

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outline the flow of for example a shoe being made in china all the way to it being on the shop floor. Identify which parts of this map are actually adding value and minimise inefficiencies.
As a low cost producer SD needs to minimise costs, this needs to be balanced with wage

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useful for sports direct to see where in the store customers are wasting time e.g. the till because of large queues or massive clothes pile that needs to be organised to improve customer satisfaction 

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useful for sports direct to see where in the store customers are wasting time e.g. the till because of large queues or massive clothes pile that needs to be organised to improve customer satisfaction 

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- good for reducing costs because you can eliminate things that don't add value

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breaking down parts of a operational process and seeing where value can be added

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breaking down parts of a operational process and seeing where value can be added

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helps identify waste, reduce process cycle times and implement process improvement

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breaks the product down into component parts
find the value to the customer
balance the different parts to optimise value
analyse cost of delivering each part better

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Volume, Variety, Variation, Visability

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customer journey map- allows manager to better understand customers and can identify operational inefficiencies 

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customer journey map- allows manager to better understand customers and can identify operational inefficiencies 

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Where to use this,
how often,
what to expect.

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(You can sketch it somewhere else)

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Why would you do that?

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How does it work?
What is it good for?