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Monday 22nd February – Sunday 28th February

Research (Secondary Research)

Prepare presentation

Look for exhibitions

Discuss proposal with tutor and submit

Initial ideas

Monday 29th February – Sunday 6th March

Mood-board

Initial Ideas

Go to beauty stores and ask questions

Search previous YCN brief outcomes related to beauty and makeup

Competitors

Monday 7th March – Sunday 13th March

Present presentation

Develop initial ideas further (ideas that work)

Gather materials for the ideas

Big Bang Data

Monday 14th March – Sunday 20th March

Plan exhibition dates as well as museums

Mood Board annotation

Create Surveys to be done when visiting store.

Monday 21st March – Sunday 27th March

Develop ideas further

Primary research, visit GAP and exhibitions

Monday 28th March – Sunday 3rd April

Analyse surveys and create a more refined idea based on target audience

Wireframing ideas

Monday 4th April – Sunday 10th April

Bring up wireframes for final outcomes

Decide final outcome and refine tweaks

Peer review

Work on the idea based on feedback

Start organising work.

Monday 11th April – Sunday 17th April

Work on presentation for final outcome explaining ideas

Annotate all work

Review outcome and fix flaws if seen

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What is this..
These are called 'mini-cards' from the KS brand. On them, comes along with the product, product info and shade on it. These are collectable mini-cards.
Once you get up to (9) mini collectable cards, you can get a free product from Kristina Severa's lipstick collection, with the shade of your choice. This is a 'thank you' to the customer for being loyal and supportive of the brand.
I came up with this as it's a great way to bring back friendly and supportive customers and always being a member of my brand. Further in the future as this brand progresses and grow a lot more, games will also come along to it - just like a casino! And a whole new, unique and fun brand, now this is something makeup brands out their don't have. This is the importance of this brand, as it brings it to our everyday lives and interacting with it too!

How it works..
As you enter the 'KS' store, be sure to ask one of our beauty advisors and they will be able to help you with what you're looking for. When you show them the mini-cards, please make sure beforehand that you have all them with you. Show nine of the mini-cards and these will then be taken of you to then go and find a lipstick from Kristina Severa's collection.
Make sure after you've chosen your lipstick shade of choice. Go then, back to the lady with your cards and she will exchange the (9) cards to your chosen lipstick for free!

For these cards my brand came along with my 'KS' logo and my signature. I was really impressed with this outcome. I'm not sure how it all happened but my idea for this whole project was to create a packaging but somehow an incredible last minute idea filled in my head more than a packaging. And so this became my exclusive, alternative idea - for the start of my brand I didn't want to just make a business card but something more than that and more meaning behind it. So I came up with 'mini-cards', of course these are collectable. If I had more time as this was a last minute thing - I would've created lots more and it would give a clearer idea from just looking at it, you'd know what it would be. I suppose for this less is more as it's just a new brand and already created my logo with these. It is an impressive start.

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These lipsticks I have at home have inspired me with my brand and my final logo in particular. This is where I chose my colour for the watercolour, behind the black calligraphy letters of the 'KS' infront.

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The idea behind it was as the target point my initials of my name. As that's what most people do when they name something that's theirs, after them.

A lot of my own creations that I have done in my A3 sketchbook has helped me create me this logo aswell. This is how I imagined it to be and it came out perfect. This however, because I also had imagined it the way I wanted it to be - it's made me experiment very little with other styles of what my logo to be. I just owned it and pointed a finger of exactly how I wanted it.

I did get really good feedback from others on my logo and good results, which potentially I felt like I had a good visual eye for this.
For the audience which was to be a high end brand is definitely to be kept at that, except with the water splash behind it - just keep the original with just the two black letters 'KS'.

What I could have done well on this logo is I could've bought a calligraphy pen and practised with black lettering of 'K' and 'S'. That way I would've had more options. And maybe even written out my full name in calligraphy writing.

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Moodboard and Inspiration References - Pinned on Pinterest

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Moodboard and Inspiration References - Pinned on Pinterest

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(Click Link Below) https://uk.pinterest.com/kp99x/fmp/

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"break all barriers; explore more into the unknown" - Kristina Severa

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"break all barriers; explore more into the unknown" - Kristina Severa

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This is key, to searching more broadly into something and getting bigger perspective of it - not just inspiration in one specific field of just makeup. You find inspiration everywhere and anywhere, then relating it back to makeup.

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Hannah Montana (2006) Season 3 Episode 4 - YouTube

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Hannah Montana (2006) Season 3 Episode 4 - YouTube

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There's a little scene in the clip that inspired me "you never give me money" (falls in compact powder - shell stand, for my 3D stand I could go where the London Eye is; take a picture of where the Pods are and then create a 3D stand of a makeup powder with my logo on it. This is as a primary research visit - experiment with material e.g. fluff for my cosmetic bag.
Eventbrite or research a place where pop-up shop happens and go to visit.
(Start at 16:18, when you watch it)
https://www.youtube.com/watch?v=Nj32rH4SJ5A

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A display of makeup on two different models which shows a before and after look.

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Introducing brand name with product, along with the colour of the shade and the name of it.
(Here I picked up 3 well known brands that have good foundations, that I would also recommend). So first it goes; Nars, M.A.C then SMASHBOX

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Both exude the Art Deco, showgirl-inspired grandeur Tilbury has become renowned for and the slick gilded copper and silver-leaf materials in the shop reflect the make-up's metallic packaging. The inside if the shop is, it looks too busy full of images and very busy. There's lightbulbs on the side of a wall, fittings, everything crammed all interior into the shop. Whereas for the wallpaper, is busy with lips - all tightly packed together.
Ceiling lights, mirror with etched logo, neon sign, vertical lightbox sign, lipstick stand, Art Deco light, makeup, directors chair, velvet curtains a brass curtain rail.

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Charlotte Tilbury's approach to beauty focuses on glamour and individual style measure, and this ethos is perfectly reflected in the new Westfield's White City retail space - the brand's first mall store.
(Here are some pictures I went and took.)

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Minimalistic and elegant the product is the focus, where you walk straight ahead like a hallway the the customers and so this way doesn't get all crammed up and it's like a traffic all flowing one way. Also, counters in the middle and sections where it's a dressing table with a mirror and then the customer takes a seat whilst the makeup artist is doing makeup on them. You can also see where the product is.

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Visited The Wedding Fair - London Excel (Primary Research)

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Visited The Wedding Fair - London Excel (Primary Research)

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I took a video of this champagne rotating because it was just fascinating to watch, never had I seen anything like this and I had an idea in my mind like what if I could have a limited edition lipstick like that rotating on a mini stand itself - don't think I've seen any out there like this.

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A 'sweet shop' zone, complete with cash desk prop, lends the shop feel of intrigue and fun, with the mix of 1920s/30s typographies adding just the right amount of eclecticism. The label's lips logo is imagined in a proactive 3-D feature above the lipsticks - a fun way of drawing attention to the brand's most popular product.

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People at Holition have created a virtual 'magic mirror' that allows the customer to try Tilbury's 10 famous looks, then help her decide which look and products are best suited to her. I like that this feature is about supporting the customer journey and not simply dictating what they should wear. This ties into the brand's empowering mantra 'give a woman the right makeup and she can conquer the world'.

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Charlotte Tilbury's new Westfield White City Flagship Store (aka, 'main store')

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Charlotte Tilbury's new Westfield White City Flagship Store (aka, 'main store')

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100 SHADES of Vice Lipstick, with 6 indulgent finishes - making this their biggest lineup yet.

The Urban Decay shade range has it all: Bold brights, dark, sexy shades and super-versatile neutrals.

So much variety this will make your head spin, there's something for everyone - from new shades to cult favorites you thought you'd never see again.

Several shades were inspired by other Urban Decay lip products (and even their Eyeshadows and Eye Pencils!).

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I particularly like this stand - as it has this section that advertises the VICE collection of Urban Decay, which is very versatile and sold separately and not mixing it up with the original UD makeup isle. (So they have made their collections to have separate stands and to stand out more).
On the top row across are lip glosses, matte liquid lipsticks underneath that row - this is a great way of organising the collections range as it enables customers to find what they're looking for in particular, whether gloss or matte.

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I facilitated a workshop to the class and I received feedback from each person, that was involved in the survey.

So I asked, "How much do people spend when buying lipsticks?"

Results
Under   £10 - 50%
Under   £20 - 40%
Over     £20 - 10%

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KriS is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.

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KriS certifies that our products marked vegan do not contain any animal-derived ingredients. Please note that within a product category, such as Eyeshadows, some shades will be marked as vegan, and others will not. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available. As long as we can deliver the same high-quality products with rich Colour and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings.

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Questionnaire To Makeup Artist Alice, who is also 'Insta Famous'..

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Questionnaire To Makeup Artist Alice, who is also 'Insta Famous'..

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"How do you identify?"
I identify as a strong brown women, three aspects that have shaped my identity immensely. My strength and durability to life itself has been wilded by my struggles and mental health after being thrown into the whirlpool of London, at a vulnerable time of my life.

Along with my journey to self happiness and identity, my brownness has driven my character - probably the most. My parents are Indian, Chinese born Malaysian. Which I saw as a curse for a very long time, self-hate of my colour shaped my mind at a young age from dying my hair pitch black to look paler. Buying skin brightening creams on holiday, and walking ahead of my mum and her family to avoid embarrassment because of their loud chatting and hacker.

Living with parents from separate cultures intwined with British life, lead to a lot of cultural dilution. Now I can't express how much my skin colour means to me, and how goddamn proud I am of it. I will live and die being brown. Antis-is at the forefront of my sole and person, if you spoke to me a year ago - I would be a girl, now even at twenty I am a women.

I have leant hell of a lot, being alone in London and found my passions and drive in life and what I want to leave being proud of.

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Is a British natural skincare brand. The smell of their products are lush.
Natural-looking beauty is Liz Earle's priority and their aim is to help women feel confident about how they look. Liz Earle Colour is the natural next step for them - the finishing touch. Their make-up that really performs, works in harmony with and delivers the same dependable results as Liz Earle Naturally Active Skincare are always looks natural, enhancing rather than masking the skin whatever your age, skintone or type or stage of life.

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I took this picture in the Urban Decay section in Debenhams.
The atmosphere of this section looks really cool and what caught my eye in particular was the dressing table and the glass chair with black like lace looking patterns - matching the whole theme of her brand look. Then the dressing table being all glass, with a massive print on the mirror of studded lips with a hashtag. Personally as a client I would really feel as if I'm part of the brand as sitting on the chair whilst getting makeup done would make me feel really prioritised and welcoming.

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Here was a Lancôme section I found (my hand spinning it), this model that literally looked like the lip gloss but a stand that could spin 360 clockwise; allowing you to choose from a variety of colours. I thought this was the cutest thing I had seen and really enjoyed the fact that this had mini slots within the stand for all the lipgloss colours, that you could also test out. Once you've found the colour of your choice, beneath it you could take the silver package yourself. I thought to add this in because I think this would really appeal to the type of audience I am aiming it at, which is girls/ guys ages 16 and over.

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Unit 13: Project Proposal and Realisation in Art & Design

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Unit 13: Project Proposal and Realisation in Art & Design

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Name: Kristina Prekulaj
Pathway: UAL LEVEL 3 EXTENDED DIPLOMA IN ART AND DESIGN: GRAPHIC DESIGN
Project Title: Unit 13: Project Proposal and Realisation in Art and Design

Rationale
During the past 18 months of this course, I have developed a deeper understanding of many useful units including the four formative units in the first year that has given me a good grounding in many methods and skills that I can use in assignments. The research and contextual units were valuable in making me informed about the importance of researching a subject using secondary and primary sources, and making me aware of the context of subjects, which helped to inform my direction and outcomes. I had already decided a Graphic Design pathway and really enjoyed a visual identity project I did in year 1, hence I have decided to design a new identity design for my cosmetics brand.

What is the theme of your brief and what is the concept behind it?

What inspired me to base this brief on makeup was because when I was growing up, makeup was always a thing to me that I feel passionately about especially makeup brands. And the way it has formed the girls/ boys in our modern world today. You get all genders, races and all sexes wearing it. To conclude, growing up into young adults and familiarising yourself with makeup brands that are already out there - it's the sort of trend that's everywhere in our modern world today - and a lot of makeup fans get more involvedgets you more involved as it's an everyday thing for most, like a routine getting up in the morning and giving your face a touch up for the day ahead; it's an essential key for feeling good within yourself. Start applying more as you get older to the point where you work for a makeup brand to wanting to innovate your own makeup brand. And this is my feeling towards it, having to create something that I truly love is a fun experience and knowing that it’s yours because of the desire you have towards it. So, this makes me wonder now where to start and inspiration that will take me to the point of what I want my brand identity to look like.

it’s something about me that I feel passionate about on making something from it and I received a Christmas gift and it was a lip gloss from M.A.C and it was the Mariah Carrey Christmas Edition. What fascinated me was the packaging of it - all silver cardboard with actual glitter on each side of the net - so from this point this is when I thought straight away I want to be able to do something like this but maybe something reusable and affordable. However, my own edition to the M.A.C collection or any other known brand as I’d like the variety of makeup that I’m planning to do more on the high end or in other words luxury cosmetics.

Project Concept
My visual identity/ brand is for a makeup range that will be launched as a pop-up shop in Knightsbridge.

The three main qualities for this British brand will be innovative, trustworthy, diverse and alternative.

I feel I would be the ideal age to propose a fresh new concept for the visual identity of the cosmetics brand.

This brand will represent diversity and individuality with a target audience of predominantly 18 to 25 year olds, but will also appeal to a younger and older audience, 16 to 50 encompassing all ages, genders and races.

A big part of this is coming up with a new UK makeup brand and something unique that is different from other British makeup brands that are already out there. The inside of this physical pop-up shop, will be visible from the outside and draw people in.  There will be a mini Beauty Studio and areas dedicated to customers getting staff expertise and perks like complimentary makeovers. The inside will also include an area up to 10 customers to have group beauty classes, gain access to self-guided tutorials on iPad stations or use “The Beauty Panel,” on the retailer’s stoppable gallery on a digital screen of user-generated content. Personal stations also have their own iPads, USB ports and Wi-Fi access, allowing customers to browse and share posts - with just a few clicks away, of their looks on the digital screen online. This is part of the retailer’s “Demonstrate, Impress, Perform” - or (DIP) philosophy - which can also be described as a “digital playground” that utilises the best in technology. It’s all about the customer experience and enabling them to immerse themselves with the brand and sample the products. The overall experience of visiting the store:  upon entering, the customer will be drawn into the centre of the shop, keeping the audience engaged with the products, they will then use the selfie booth and engage the customer experience of tutorials. This brand is cruelty-free. It is a high-end brand that will do well in the market place because of social media and word of mouth. I will encourage my customers to post on Instagram, whilst in the pop-up shop. The layout of the pop-up shop will be user friendly it will invite people to try the product and share their experiences with their friends. I will entice people who are walking by, passing trade with a dynamic window display. The shop will be laid out to encourage traffic to flow through the products, to post for the gram.

I am looking at the visual language of makeup and beauty as part of research.

Sources
1. Retail Graphics - Giles Calver
2. Design Secrets: Products, 50 Real-Life Projects Uncovered IDSA.
3. The design process by Karl Aspelund 3rd Edition.
4. Chanel - Collection and Creations by Daniele Bott.
5. 100 Masterpieces Of Art by Marina Vaizey.
6. Larcousse Encyclopedia, Byzantine and Medieval Art by Paul Hamlyn.
7. Celtic Knotes - Masteringthe Traditional Patterns by Aidan Meehan.

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Kylie’s Pop-Up Shop - is very structured, clinical and ordered. She’s selling her name on the products, which also portrays her style and draws in her established customers from the Kardashian reality TV show. The Kylie logo is very bold, simple and contemporary.
Urban Decay, have just started a new display themed around Jean Michel Basquiat, they've created an antithesis of a makeup stand in Selfridges, which I went in and visited so I took a few pictures with my iPhone. This is also unique compared to the other makeup brand stands around Selfridges that usually very tidy and neat, almost clinical. They’ve made the theme of a painter studio to entice people to engage with it. Overall, the theme looks very punky, and chaotic; as these mimics, his art style with splatters on walls, tables and floor. This also invites the audience into an immersive experience which promotes the brand. It's like an escape from reality. There was also Pantone palette, where you select colours for printing. It is meant to look like an artist studio that's the sort of theme around it.
(Above you can some images I took of the Urban Decay display, featuring graffiti artist JEAN MICHEL JASQUIAT).

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Kylie Cosmetics Pop-Up Shop vs Urban Decay (Comparison)

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Kylie Cosmetics Pop-Up Shop vs Urban Decay (Comparison)