# data[].attributes.body
Course development
Film + media production?
Marketing + customer service
Website/app development
Online server hosting materials?

# data[].attributes.body
Human: teachers, local language experts, video production, confident marketing/customer service agents
Physical: design/video production hardware and software

# data[].attributes.body
Course licence purchase

# data[].attributes.body
Personal contact with customers
Online support through website
Social media?

# data[].attributes.body
- International students (specifically Asian students?) - entry test?
- Universities/language schools
- Employers (expansion strategy)

# data[].attributes.body
Club/group activities/competitions - encourage students/motivation
- personal contact with the university (face to face, phone)
- website (professional, more information, more clients beyond universities)
- social media (student engagement - WeChat)

# data[].attributes.body
Develop language skills
Developing colloquial language ability (everyday communication) - EasyLanguages
Value proposition aimed at university > helps universities to integrate (international) students better
Improving confidence to speak the language
Education as an investment - future strategy
Supervisors - supportive learning

# data[].attributes.body
Develop a course!
Develop a platform/app
Decide what kind of course to provide (online/recorded/self-study i.e. Babbel/1-1 exchange/group)
Establish relationships with clients (university language departments)
Gather feedback - update materials; ways of improving etc.
Technical maintenance
Supervisor/mentor communication

# data[].attributes.body
International students
Universities
Language teachers (course creators/updaters)
App developers
Local experts (accents/US/Australia/Canada etc.)
Overseas study agencies
Publishers