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I have chosen to chose different shades of purple and reds for my colour palette. This is because purple is often referred to  a mysterious colour and can be considered as a colour of pride. I chose red as it can be associated with meanings of sensitivity, strength, courage as well as action and determination.

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After watching this video, I realised that this scene could inspire me for the ending of my promotional video. NayaMitchell, 2011. Santana Comes Out To Her Grandmother, video, YouTube, 30 November 2011, viewed 19 March 2021.

Santana comes out to her Grandmother - YouTube

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This video will inspire me to look at every perspective focusing on this issue. Kuo, A, 2019. PRETEND- An LGBTQ Short Film, video YouTube, 1 December 2019, viewed 15 March 2021.

PRETEND - An LGBTQ Short Film - YouTube

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Week 1-
During the first week of working on this assignment, I had to come up with a list of 80 possible things that I could promote. While doing this task I found thinking of the possible things somewhat challenging as I would often be stuck on what I could promote.

Week 2-
During this week I had to find 3 sources as well as 3 video annotated video sources. I also had to research my message and find inspiring sources that would further help me with this assignment.  With this task I found it hard to find 3 video sources that would inspire my promotional video.

Week 3-
During the week I finished of my annotated bibliography and academic resources.

Week 4-
During week 4, I focused on brainstorming my message using a mind map. I focused on the impacts and challenges socially on the LGBTQ+ community. I also worked on the treatment of my message and identified, and crafted the messaged.

Week 5-
This week i begun researching fonts, tone and the colour palette for this assignment. There was not many challenges while completing this area of the assignment, however; researching the colour palette amongst what fonts and tones would best suit my message did take some time to complete.

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The target audience may be curious about the LGBTQ+ community or may be against the LGBTQ+ community.

I want the audience to feel shocked and somewhat guilty after viewing my video.

I will need to persist an suspicious and mysterious vibe from the video if I want to be able to perturb my target audience.

The colours which best convey these emotions are dull and faint (perhaps using muted natural colours and greys). For the contrasting start, I would like to include bright colours to create a feeling of content and jovial.

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This short promotional video will showcase the contrast between the representation of the LGBTQ+ community and the challenges that are faced socially.

The film starts with a bright and vibrant scene. A group of friends are walking across a footpath. The camera will then pan to an onlooker behind the group of friends. The scenery will be in a public space. The lighting will make the scene bright and warms, making a comforting vibe. The music played during this scene is very joyful and blissful.
The camera is panning across the scene, capturing all of the action taking place. The camera will  slowly pan out to another character. The scene has now changed with the previous characters in dire shock and confusion. The camera will remain on the events until the group of friends run off in which case the camera follows.

The ending will have both perspectives (group of friends and the other character) which will fade to black. There would be an narration over the top restating the message.

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Attention- I intend to grab my audience's attention by creating a visually calming scene with a few characters, where everything seems pleasant and good-natured. Although the scene seems 'normal', another character will join the scene and discriminate the others because of how they are presented as (LGBTQI+). I want to create a pleasing environment in the first half of the film, whereas the second half shows the nature of events more realistically- this being a not so pleasant and comforting environment.

Interest- I am going to create a relatable situation that many LGBTQ+ individuals will be able to relate to or understand. By creating an identifiable situation, it should definitely capture the target audience's attention- this is before turning the situation in a negative truth.

Desire- The feeling of happiness and conventional would be first established in the promotional video- setting the scene of a group of friends who are hanging out/ in a public environment. This scene should be enchanting but uncanny, as the environment of a typical hang out with friends is there but the events taking place soon after are also involved. Once the scene has been established, the emotion changes from cheerful and carefree to destructive,  heart-breaking and overwhelming.

Action- after viewing the video,  audience members should feel shocked and gain knowledge and understanding of the social challenges and disadvantages that many LGBTQ+ individuals face. By promoting this message at the end, perhaps with a clear message and a bold font the topic should be understood.

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After watching this video, I realised I would like to something similar for my own promotional video. Zask, M. 2019, LGBTQ+ Discrimination Short Film, video, YouTube, 23 March 2019, viewed 14th March 2021.

LGBTQ+ Discrimination Short Film- - YouTube

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Ginicola, M and co, 2017, 'Physical and Mental Health Challenges Found in the LGBTQI+ Population', Affirmative Counselling with LGBTQI+ People, Chapter 7.

This research article explores both physical and mental challenges as well as solutions concerning the LGBTQ+ community. This research will inspire my choices in what my promotional video could look like and what path my video can take place.

Lewis, C & Markwell, K  2020, 'Drawing a line in the sand: the social impacts of an LGBTQI+ event in an Australian rural community'

This research article explores social challenges and impacts of an LGBTQ+ event in an Australian rural community. This will allow me to further investigate and analyse the affects on further impacts of an LGBTQ+ event socially. This may also be a contributing factor of how I am going to complete my promotional video.

Luke, M and co, 2017, 'LGBTQI+ Youth Development', Affirmative Counselling with LGBTQI+ People, Chapter 4.

This research article explores the youth development of the LGBTQ+ community and a source of solutions including where to go to get help when needed. This will allow me to insert possible solutions at the end of my promotional video.

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Identify and Profile your Target Audience

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Identify and Profile your Target Audience

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Chosen target audience; Both men and women, aged 35-70. The target audience may have religion or opinions that are against the LGBTQI+ community and may have discriminated against the community.

I plan to capture their attention by grabbing them with a visual of individuals who are apart of the LGBTQI+ community, and allowing the audience to feel an upsetting or remorse emotion in order to engage and promote the message.

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Summarise the Message that you Wish to Promote

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Summarise the Message that you Wish to Promote

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I'm wishing to promote the message of LGBTQ+. Mainly focusing on how everyone should be treated and why we shouldn't judge others because of how they're represent as or are attracted to.

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1. Treating everyone as equals
2. Energy drinks vs Alcohol
3. Fictional bookstore with every book imaginable
4. Hats with more than one use (Scissors, Food, Storage, etc)
5. Skateboards on roller skates
6. Women rights
7. Owl mail- Posting mail
8. Negative impact of virtual world (gaming, etc)
9. The benefits of enjoying life
10. Protection of animals
11. Games: are they worth it?
12. Men can wear dresses too
13. Sports are for everyone: men and women
14. Married couples: what's mine is yours
15. Rock pets
16. Scissors that always cut straight/ scissors that don't
17. LGBTQ+
18. Don't drive drunk
19. Book with all the answers
20. Animal rights
21. Fictional clothes store with all sizes
22.  Smoking: it's bad for health
23. Fictional pet store
24. Newspaper with all the news
25. Google glasses
26. Keys that open any door
27. Pen that never runs out of ink
28. Fan that blows hot air
29. Animals shouldn't belong in zoos
30. Movies/ electronic devices are frying minds; Don''t watch
31. Littering: why it's bad
32. A fictional musical
33. Clothes store which focuses on old-fashioned clothes
34. Make-up wipes that don't stain
35. Hair ties that don't break
36. Hair ties that don't stretch
37. Portable gaming systems with portable chargers
38. Chargers with more than one use
39. Fruits and vegetables and the benefits
40. Car that never runs out of gad/oil
41. Animal rescue
42. Book that talks rather than having to read
43. Glasses that make you blind
44. Talking furniture
45. Lip gloss that never runs out
46. Televisions that speak directly to you
47. Make-up that never dries up
48. Journals that keep what you speak (not having to write)
49. Mental health
50. Supporting Women sports
51. Fictional gaming console
52. Fictional bank
53. Invisible blanket
54. Headphones that don't break
55. Fictional school
56. Fictional amusement park
57. Fictional comic book/ manga
58. Pantry that refills
59. Fictional food item
60. Fictional fast food place
61. Fictional book
62. Compliment book
63. Foot pillow
64. Fictional hardware store
65. Pyjama tracksuit
66. High heels for men
67. Walking Television
68. Unbreakable balloon
69. Flexible chair
70. Moving drawings
71. Fictional store that doesn’t sell what it’s suppose to
72. Fictional hair salon
73. Money tree
74. Fictional make up wipes
75. Voice activated television
76. Two socks in one
77. Conversational teddy bear
78. Fictional comic book store
79. Comic book series
80. Musical teddy bear

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Initial Thoughts and Feelings about the Course and Task

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Initial Thoughts and Feelings about the Course and Task

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When starting this course and task, at first my thoughts and feelings were if I was going to succeed in this course.

My thoughts about the task itself were about whether is would be hard, having to creatively implement new ideas and possibilities. Then I was excited over the possibility of what I could create, especially over a topic that I would find interesting to research and expand upon on the information of both sides of the promoting.