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High orders would also suggest that there is a sale on, as sometimes sale stock levels can be up and down

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The money is quite low to say that there is a high conversion and a good multis percentage. This further indicates that there could be a sale on

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Very low footfall could suggest that the store either don't have the same volume of large families as there were last year. This could also indicate that there could have been a big event on this time last year

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Again, the multis percentage indicates that they could be in sale, as their multis are quite high

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Low Av. selling price might suggest that the store is in a sale/offers period

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A really strong conversion shows that the store are really maximising each and every customer