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As a brand targeted towards men, Gillette feels the need to address the elephant in the room with all of the sexual assault allegations & the #MeToo movement. They're challenging the phrase "boys will be boys", which has been used for forever to excuse bad behavior, whether it be aggressiveness, violence, or inappropriate advances towards girls. Rather than putting them responsible for their actions, we as a society have dismissed it as being "typical" behavior, which then teaches boys that they're can get away with it and continue acting irresponsibly.

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This commercial ad challenges harmful social construct, specifically toxic masculinity that boys have grown up with, such as "boys will be boys" and "men don't cry" for a long time," which have been accepted as normal, Gillette's ad plays on the feeling that men today want to be better, but dont know how because of how they've been taught growing up.

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AXE's ad challenges harmful social construct by posing the question that many men have guiltily asked themselves. There are certain activities or likes that society counts as "unmanly", making men insecure about traits that contradict society's standards.

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The Harry's Shave, or don't Ad affirms that whether shaving or not, a man is still a man. They show a variety of different men from different skin colors to even a transgender male. There is an improvement of freedom towards men expressing themselves through their facial hair.

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This ad challenges the "boys will be boys" excuse that is often used to justify sexual harassment. It starts by showing different situations where men and boys are allowed to be violent and their actions are ignored simply because it's a common occurrence. As it progresses and the "boys will be boys" chants get louder, those situations are shifted to show men stepping in to stop. Gilette's slogan "The Best Men Can Be" is used to signify how a real man is one that stands up for what is right and treats people with respect.

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The Harry's shaving ad is saying that a man is a man no matter what. One doesn't have to look a certain way, and can express themselves the way that they want to express themselves and still be a man. It shows the progression of expression through shaving and facial hair.

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The Gillette ad challenges some stereotypes boys have grown up with because you always hear how boys dont cry and parents saying boys will be boys.For a long time,people have just stood by watching but this ad is trying to say that boys/men should be held accountable for the things they do and it should be a regular thing for the parents to intervene when they see things are getting out of hand.

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The Ad for Harry's: Shave, or Don't challenges harmful social constructs such as toxic masculinity and what it means to be a man. It relays words such as "Now you can shave just a little. You can shave a lot. You can shave to stand out. You can shave to blend in" ultimately, reassuring that there is no specific outline or rubric that men need to stick to. There was even a transgender man included in the video! There were men of all colors, sizes, sexuality, and hair shape/size! Awesome stuff

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What the axe ad is trying to say for the men to be themselves.The add presents these question to us and the masculine idea that have been implanted into us since a young age For years the these questions have been lurking in the back of their minds but never really said out loud. The ad is trying to say for men/boys to be themselves. The add presents these question to us and to break the social norms

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This ad asks the questions that for years men and boys have been told to avoid. Men in the past were told there were certain ways to act and certain things that "men" shouldn't do. This ad challenges this idea by overwhelming the viewer with so many different men doing things that they "shouldn't and it closes with the question "Is it okay for men to be themselves". This question builds confidence in the men and boys that ask themselves this every day. The men that think these things are not alone any more. Their thoughts are valid and they will feel more comfortable doing things that they have been previously told not to do.

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The AXE ad challenges negative social constructs by implementing questions that are not often said out loud, because in the past men were told how they should behave. For a long time, men have been condition to a toxic masculinity were they can't be vulnerable, however, this ad challenges this idea by saying it is okay for men to do all these things that in the past were not seen as "manly".

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We Believe: The Best Men Can Be | Gillette (Short Film)