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Ready to invest in social media marketing for franchises? We Represent Your Online Social Presence by providing franchise marketing services for social media.

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Social media and its effects impacts all areas of your company - sales/marketing, production, customer service, legal, etc. To be really effective you need to be more representative create a team from the various departments of your company to maximize their experience and perspective on your social media strategy.

Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying.

Choose one goal, maybe two, TOPS, for your social media strategy. Do that,do it well.

What does success really mean to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure return on investment?

We need to know who your target audience is if we're going to find them online. It's crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message they're going to hear loud and clear in a place where they want to hear it.

To be successful, you need to be sure your company is acting like a person, not a corporate entity. It's important to start thinking about how you can express the human elements of your brand even if you're in the B2B market.

Once we understand your audience and your message, we need to create a tactical plan for how, where and when we're going to reach out to on social media.

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Social Media - Franchise Marketing Systems

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Smart Slider with ID: 35 Social Media We Represent Your Online Social Presence Successful Social Media Without getting too deep here, the internet, like the universe, is constantly expanding. There are new tools, new sites, new platforms, new rules, and new galaxies being discovered all the time.

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Our Franchise SEO services will help your incorporate website rank higher in the search engines and build that recognition online. Call our franchise consultants today!

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SEO & Digital Advertising - Franchise Marketing Systems

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Franchise Development SEOMaking the Most of Search Engine Optimization Successful Online Presence Franchise Marketing Systems strives to successfully rank your franchise website on the first pages of Google search. Over time, our SEO will cause your franchise website to show up organically for search terms relative to your industry.

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Sell Your Franchise Business With Our Franchise Consultants. We will be helping you with franchise sales through an independent national network of franchise sales professionals.

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Sell Franchises Of Your Brand

As a new franchise organization, the process to develop your pipeline and recruit your first franchisees can be cumbersome and difficult. If you are concerned about selling your franchise then you will want and need the consulting and leadership of experienced franchise marketing and sales professionals. Franchise Marketing Systems will be helping you with franchise sales through an independent national network of franchise sales professionals who will handle every part of your franchise sales efforts from lead to closing. Mature Franchise Companies are organizations already franchising who are looking to outsource their franchise sales department and better leverage company resources. Franchise Marketing Systems will deliver results through cost-effective and focused sales and franchise qualification processes and proven third party franchise sales resources. Franchise Marketing Systems has unique and specialized sales and marketing models used for selling and marketing franchise opportunities.

Proven Leaders in the Industry

Franchise Marketing and Franchise Sales are unique processes and should be handled by people with experience in that particular field. FMS has spent years in the franchise and license industry, and we understand how to market franchises. We have developed and defined a specific marketing model for recruiting qualified franchisees for both new and existing franchisors. The franchise marketing system is designed around first identifying what characteristics are essential for a particular business model in order for a franchisee to be effective and work well within the franchise company. Franchise screening, selection processes are critical to an effective franchise recruitment model and with the right processes and methodology, you can limit the amount of poor performing franchisees and maximize the volume of perfect franchise candidates for your system.

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Franchise Sales - Franchise Marketing Systems

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Sell Your Franchise BusinessWith Our Franchise Consultants Sell Franchises Of Your Brand As a new franchise organization, the process to develop your pipeline and recruit your first franchisees can be cumbersome and difficult. If you are concerned about selling your franchise then you will want and need the consulting and leadership of experienced franchise marketing and sales professionals.

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Franchise Development Process | Franchise Marketing Systems

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Franchise Development Process | Franchise Marketing Systems

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We have an experienced team of franchise consultants and franchise development experts to process, design, build and customize franchise programs for businesses.

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Franchise Marketing Systems works through an experienced team of franchise consultants and franchise development experts to design, build and customize franchise programs for businesses. Through this refined process, businesses have the ability to grow and replicate through franchising. Go into the franchise development process knowing that you have the tools and experience behind you to successfully franchise your business.

Building a business is a time consuming and life changing experience. It takes years of work to build most businesses and even years more to realize financial returns from them. Franchising a business or growing through licensing can have the same sort of growth pattern that a typical franchise development model might follow. The first year or so may be a slower build up as marketing, PR and sweat equity get the word out regarding a business opportunity and then people begin to buy in. The really intriguing element of franchising or licensing is that once the system begins to build momentum it can have a tremendous snow ball effect and the growth can develop exponentially.

In following this process of building a franchise system and replicating a business model, it is critical to allow for new partners to have their own feeling of ownership. If someone joins a franchise or license model and feels that they are treated as an employee or less than equal in the business relationship, it is very typical for these systems to struggle. The franchise organizations that have succeeded in a short time period have done so through a culture and relationship model that breeds cooperative work together. The Franchisor and Franchisees do not look at one another as different parties, they are a team and both have the same goals in building the franchise system they are a part of.

Individuals often ask us about what franchise development steps they should be taking to franchise their businesses.

This list contains items that are elements of your business or operational model that you may choose to work with in order to position your business and brand for franchise growth. They do not replace the need for franchise development, but supplement this work and will assist in streamlining the process of taking the organization from where it is today to the franchise marketplace.
1. Build your brand

If you haven't already, build your web presence.

Website - It should be professional, clean and clear

Social Media - Have a presence on the major sites such as twitter, LinkedIn, Facebook and Google+

Develop an email template and gather targeted Email lists for your customers and prospects. These should be clean and professional with consistent signatures

Develop collateral material in place that you use to market to your customers and prospects

Collateral materials can come in the form of Brochures, flier, business cards, etc. They should be professionally produced.

Electronic copies of all of your collateral materials are also very important.

2. Understand your sales process

Document your call script - what do you say to customers to get them to buy?

Document your marketing process. Documenting some of the following elements will be helpful:

What are you best sources for lead generation?

How do you create a value proposition? It is important to document this process. How do you close business and get new customers?

3. Know how you manage your "back-end"

Delivery of services - You don't necessarily need to have everything down on paper, but you should know how you deliver your product or services to the customer (bake the bread, make the product or clean the carpets, etc.)

How do you manage your cash flow? You should have a fairly good understanding of how you would coach someone in how to manage the finances of a franchise.

4. Where do you buy products and inventory?

It is important in franchise development also to understand where you would direct someone to purchase the needed supplies and inventory. Items such as, but not limited to, the following should be provided:

Equipment

Machinery

inventory items

You would need to provide vendor lists and contacts.

5. Get to know your training process
What would you cover when training a new franchisee? What is the best way to train them:

Curriculum? What type of a curriculum would you use?

What schedule would you use for the training?

Who does what? Would you train the franchisee yourself or bring in a trainer? How much time would this take?

Let the Experts at Franchise Marketing Systems Guide you Through the Franchise Development Process. Contact us today at 800-610-0292.

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Franchise Development - Franchise Marketing Systems

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Grow your Business with Franchise Development Franchise Marketing Systems works through an experienced team of franchise consultants and franchise development experts to design, build and customize franchise programs for businesses. Through this refined process, businesses have the ability to grow and replicate through franchising.

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Find Franchise Marketing Systems client's reviews who have worked with us to develop its brand through franchising. Read our reviews on Yelp, BBB, & Facebook.

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The Franchise Marketing Systems business model is unique in that the organization acts as a strategic partner with clients. The original vision for the franchise consulting firm was to provide not only the development work needed to launch a franchise platform, but also the guidance, time, effort and resources needed to actually execute a franchise development model. The large majority of failures in franchise system launches are due to a lack of commitment to marketing and new franchise brands not having the time or effort to develop a franchise buyer pipeline. Franchise Marketing Systems model does this and the team of consultants with FMS work alongside the brands they support in most cases for several years or longer.

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Franchise Marketing Systems Reviews The Franchise Marketing Systems business model is unique in that the organization acts as a strategic partner with clients. The original vision for the franchise consulting firm was to provide not only the development work needed to launch a franchise platform, but also the guidance, time, effort and resources needed to actually execute a franchise development model.

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Writing an operations manual is an important step when you're starting a franchise. Here we will guide you to writing an effective franchise operations manual.

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The foundation of every business is a set of procedures and operating procedures which define how the model is managed and how the customer is served a product or service. These processes are intricately interwoven into the brand itself and are called into question when going to duplicate a business model through franchise development. As a business scales through franchise expansion, this franchise operations manual will prove crucial in maintaining the integrity of the model and being able to duplicate success in new locations. When you franchise your business, have a particular importance for such procedures to be accurately communicated as to ensure quality control and proper brand representation within the hands of franchisees. The operations manual is a 300 to 400 page document that accurately depicts every facet of a business' operations. It acts as a fully comprehensive document for the setup, day-to-day, and troubleshooting of any business.

The first step of putting together any operations manual is outlining the various sections that will be covered within the document. How do you create a customer experience that is memorable and brings people back to the business? How does an employee greet a customer on the phone? What are the closing procedures to convert customer interest? These are the types of questions the operations manual needs to answer and document clearly. Using analysis techniques and a general understanding of a business type, this basic outline will serve as a template from which to write the manual. Depending on the type of business, the outline may include any of the following topics: POS management, inventory management, establishing the business, hiring staff, and structuring of the services. Ultimately, this outline serves as an agenda for a field visit.

Following the outline, a more detailed in-person analysis of the business needs to be completed. Typically this process can be done within a two day field visit, but more time may be needed. Gaining a comprehensive understanding of the business takes a significant amount of focused on-the-job presence and a consultant's perspective. Using an outside source to write the manual proves to uncover the natural abilities of a business owner and the habitual management practices that may otherwise go unnoticed by those immersed in the business itself. Consultants can provide guidance on the scope, format, and style of the document that is most appropriate for the industry, concept, and model of the business.

The sections of the franchise operations manual will typically cover similar things, but will vary depending on the type of business. Within the context of a franchise, an operations manual will specifically address the roles and responsibilities of the franchisor and franchisee. The documentation needs to also cover elements such as how to establish the franchise, hiring personnel, tax filing, special permits, what accounts to open, signage, recommended furnishings, required software and more are discussed as well. Day-to-day processes and procedures of the business is another key section of the document; business process mapping is a fantastic way to effectively communicate the workflow to employees within this section. Examples of what this section discusses includes scheduling appointments, opening/closing procedures, or job safety. Topics such as customer service techniques, approved vendors, and PTO policies are also reviewed here. The operations manual will need to cover the specific roles and hierarchy of the company and the job descriptions of each role in detail. Finally, the document will discuss the boundaries and guidelines for marketing and sales.

Once completed, this encyclopedia of sorts will need to be revised, edited, and proofed thoroughly. The document can be produced both in print and online, adding to the convenience of access for franchisees and employees, but accessible it must be! The franchise operations manual will also include photographic representations of the business which may include visuals to depict the processes, decor, uniforms, and setup of the establishment.

A franchise operations manual is a key document that adds efficiency and accountability to any business. The process of writing the document even has its perks, allowing for a business owner and its employees to refine and ponder the current state of how things are done and ultimately streamlines the business for the better.

For more information on how to write a Franchise Operations Manual, contact us: info@franchisemarketingsystems.com

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How to Write a Franchise Operations Manual - Franchise Marketing Systems

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How to Write a Franchise Operations Manual The foundation of every business is a set of procedures and operating procedures which define how the model is managed and how the customer is served a product or service. These processes are intricately interwoven into the brand itself and are called into question when going to duplicate a business model through franchise development.

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Digital Portfolio - Franchise Marketing Systems

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Digital Portfolio - Franchise Marketing Systems

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Franchise Marketing Systems offers various Marketing and Creative services to help you grow your franchise. Here you can see the samples of our digital marketing services.

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FMS Digital Portfolio - Franchise Marketing Systems

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A Sample of Our Digital Marketing ServicesFranchise Marketing Systems offers various Marketing and Creative services to help you grow your franchise. Read about them here and take a look at some of our client work. Branding It is widely known that a franchise is a Name and a System.

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Franchise Marketing Systems is a franchise consulting firm designed to work with small businesses & business owners. You can contact us on 800-610-0292 for a free consultation.

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FMS is the only full-service and expert franchise consulting agency in the US that offers full-scale franchise development, franchise marketing, franchise consulting, franchise management, and franchise sales support to our franchisor clients. With over ten years of franchising experience in building and developing franchise brands, you want to work with our experts when considering a franchise expansion program.

Hours & Information

6110 MCFARLAND STATION DR,
Unit 105
Alpharetta, GA 30004

For Directions using GPS: We are in a new building in a new business center on a new street.
It might be easier to look for this address- O'Reilly Auto Parts (our neighbour) Address: 6130 Atlanta Hwy, Alpharetta, GA 30004
We are right next door in Building 100 about 200 feet down the street. There is a big monument sign for McFarland Station Drive.

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FMS Franchise is Your Solution FMS is the only full-service and expert franchise consulting agency in the US that offers full-scale franchise development, franchise marketing, franchise consulting, franchise management, and franchise sales support to our franchisor clients. With over ten years of franchising experience in building and developing franchise brands, you...

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Want to learn how to franchise your business? Franchise Marketing Systems will help you franchise your business through following the 5 successful steps.

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The Cleaning business has for years been a mainstay in the franchise industry. Organizations like Jani-king, Jan-Pro, Vanguard cleaning systems, MaidPro, Molly Maids, and others are known for extensive franchise growth in short periods of time. The cleaning industry is a great example of an industry segment that fits franchising very well.

When wondering how to franchise a cleaning business, these answers will provide insight.
1. The Cleaning Industry is filled with "mom and pop" businesses.
The industry has a very low barrier to entry which allows just about anyone to start a cleaning business when they get the itch to provide residential or commercial cleaning services. With a large number of cleaning businesses on the market, a franchise system has the benefit of building a brand to differentiate itself from the competition.

It is proven time and time again, particularly Americans love brands. They enjoy the comfort of knowing what they are going to get before the service is performed.
2. Cleaning Franchises are low investment.
Particularly in today's market where financing is difficult to come by, low-investment franchises make very attractive franchise opportunities. Cleaning franchises fit that model exactly. Typically a cleaning franchise will require only a vehicle, cleaning equipment, and some start-up marketing materials to get the business going, perfect for a franchise investor who is short on capital.

When considering how to franchise a cleaning company, this is a key issue, providing a low-cost franchise opportunity in today's market is a major selling point that gives the cleaning industry a leg up over the competition.
3. Cleaning Franchises provide marketing support and business development tools.
In how to franchise a cleaning business, some of the key advantages to a franchise owner in this industry revolve around business development. The cleaning industry franchisees need and want the support of a franchise system to help them get clients.

Most successful franchisors will provide a call center, national contracts, or other means of marketing and sales support to franchisees.

When considering how to franchise a cleaning company, the process can be very effective, the franchise industry is full of cleaning organizations, but the proof is in the pudding. The top ten of the Franchise 500, as ranked by Entrepreneur Magazine each of the past five years, has had at least 4 cleaning franchises included every year.

Franchising works in many industries, but cleaning is an industry that can utilize franchise development extremely well.

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How to Franchise a Cleaning Company - FMS Franchise

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The Cleaning business has for years been a mainstay in the franchise industry. Organizations like Jani-king, Jan-Pro, Vanguard cleaning systems, MaidPro, Molly Maids, and others are known for extensive franchise growth in short periods of time. The cleaning industry is a great example of an industry segment that fits franchising very well.

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Looking to franchise your Business? We are a franchise consulting firm designed to work with small businesses who want to grow quickly and efficiently through franchising. Contact us today!

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Home 2/28/20 - Franchise Marketing Systems

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Build your dream with the right franchise consultants Franchise Marketing Systems has helped over 400 businesses grow through franchising. We work with clients in all industries, including Service, Retail, Food Service, and Product Distribution. Request Free Consultation Our Clients Brands Franchised Franchises Sold Master Franchise Sold Ready to Franchise Your Business?​ Franchising can be an effective and efficient way to expand most business concepts.