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Well constructed. Good train of thoughts that can be linked with one another

We agree that negative comments with direct consumer to look for alternative choice

Justifiable answers. Explanation was backed up with data of percentage of consumers who are less likely to purchase the airplane tickets after the release of the news. The negative press has a heavy influence on the consumers.

Team members’ answers are mostly similar. Shows that everyone is on the same page.

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#Activity1
@Darwiis
how companies generate revenue for companies through the number of likes, subscribers, clicks and interactions.

#Activity2
@Dylan
Good point on consumers changing their brand perception with a negative mindset.

@Salihah
Interesting fact raised - 53% of consumers that would less likely purchase from United Airlines.
This shows how negative press coverage would heavily impact a company's image and revenue.

@minyee
Stating different methods on how to do a recovery on social media, such as posting content on improved measures and posting reviews of previous consumers.

@Sheila
I agree that the negative press coverage would instill fear in interested consumers but would seek for other airline companies in fear of their safety.

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I do agree with how United Airlines should post a formal apology and show their determination in improving through their social platforms and not just through the press, so that the customers and the public would be able to have that connection and gain that trust back.

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Dylan, you are awake?

yes i am awake

The damage has been done. The Storm is over. How can UA use social media to do a recovery?

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Etivity #1:
What types of social media generates revenue for companies?
1. Social Networks - Facebook, twitter, LinkedIn
2. Media sharing - Instagram, Snapchat, Youtube
3. Consumer Review Network - Tripadvisor, Yelp, Zomato
4. Discussion Forum Networks - Quora, Reddit, Digg

How do they generate revenue?

With the increasing number of viewers, subscribers and likes, it allows them to make money per click.

Etivity #2:

How has United Airlines “Negative press” influenced the buying decision of consumers?
- It influence by changing the customer's buying decision and changing of mindset to continue buying from United's Airlines or not. This has caused 53% of them that would less likely purchase from that airline due to these kind of news.

How can UA use social media to do a recovery?
- UA can first apologies for the controversy that has happen and finding ways to improve their service and showing that are capable of doing it to gain back the trust of their loyal customers. With that people will then spread the words all over social media by sharing these headlines on facebook, tabloid and also youtube.

Etivity #3:
What is the relationship between a restaurant’s ability to generate revenue and consumer reviews ?
- If the restaurant received good reviews from their customers, other potential customers would also want to that restaurants products and services. With which allows them to judge for themselves if the other reviews are stating the fact or not. With that they are able to gain more new customers and this will help them to generate revenue.

If the reviews are bad and they might be losing more potential customers and this would lead to a loss of their revenue.

Hence, customer reviews plays an important role in getting more potential customers to dine into your restaurant. This will show that the products and services given to your customers

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Etivity 1: What types of social media generates revenue for companies?

Social Networks - Facebook, twitter, LinkedIn

Media sharing - Instagram, Snapchat, Youtube

Consumer Review Network - Tripadvisor, Yelp, Zomato

Discussion Forum Networks - Quora, Reddit, Digg

How do they go about generating revenue?

Social media help companies to promote products and services for sale.

Etivity 2: How has United Airlines “Negative press” influenced the buying decision of consumers?

The negative press influenced the consumers buying decision by changing their brand perception with United airlines with a negative mindset (more unfriendly, angry). This affects their buying decision to not purchase so they would not meet with a similar situation as the passenger who was dragged off the plane.

The damage has been done. The Storm is over. How can UA use social media to do a recovery?

UA can use social media to announce their apology and reach out to the affected victims to further worsen the damage. Apart from this, they can use social media to reintroduce their brand and policies to show that they are willing to learn and improve from the incident. They can correct their mistakes and highlight their strengths

Etivity #3 (individual assignment)
What is the relationship between a restaurant's ability to generate revenue and consumer reviews?
Based on the SCORM package slide 28, it states that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers will take action only after reading a positive review. This suggests the relationship that with good consumer reviews, this will help the restaurant generate more revenue. In order to do so, the restaurant must be able to satisfy and exceed their consumer's expectation for them to remain loyal and share their positive experience around which will lead to others purchasing the product as well.

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Etivity#1
What types of social media generates revenue for companies?
- Social networks - Facebook, LinkedIn
- Media Sharing - Instagram, snap chat, You Tube

Consumer Review Network - TripAdvisor, Yelp, Zomato

Discussion Forum Networks - Quora, Reddit, Digg

How do they go about generating revenue?
- is receiving an amount of somethings and using the social media to exchange for delivery a product or providing a service. Means the revenue generator

Etivity #2

How has United Airlines “Negative press” influenced the buying decision of consumers?

The negative press influenced the buying decision of consumers will think that the united airlines have unfavorable reviews and critical thing said in the media so that the consumer will not but the air ticket.

The damage has been done. The Storm is over. How can UA use social media to do a recovery?
UA can using social media to show that apologies for the shortfall.

E-tivity #3 (Individual Assignment)

What is the relationship between a restaurant’s ability to generate revenue and consumer reviews ?
- it is because majority of the consumer are see the review to purchase or choosing the restaurant. When the restaurant have generated all the review is more easy to let the consumer to see and let the compare the pricing and the menu.

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Etivity #1
What types of social media generates revenue for companies?
- Social Networks
- Media Sharing
- Consumer Review Network
- Discussion Forum
How do they generate revenue?
Through the number of likes, subscribers, clicks and interactions.

Etivity #2
How has United Airlines “Negative press” influenced the buying decision of consumers?
The consumers reconsidered choosing United Airlines. They will look for alternatives instead. The brand suffers boycotts as well.
The damage has been done. The Storm is over. How can UA use social media to do a recovery?
UA can post content to gain trust of consumers by showing that they are taking measures to improve the safety and security. They can also give a public statement to express their apology and inform consumers on the actions that they will take.

E-tivity #3 (Individual Assignment)
What is the relationship between a restaurant’s ability to generate revenue and consumer reviews ?
A consumer's review can affect the revenue of a restaurant depending on the nature of the review (Positive/Negative). For example, a positive review will influence consumers to try and patronise the establishment whereas a negative review will deter consumers. The potential of sales depends on the review made on the restaurant as consumers tend to believe in sources like review platforms as their reference before choosing a product/service.

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E-tivity#1
What types of social media generates revenue for companies?
- Social Networks: Facebook, twitter, LinkedIn
- Media sharing: Instagram, Snapchat, Youtube
- Consumer Review Network: Tripadvisor, Yelp
- Discussion Forum Networks: Quora, Reddit
How do they go about generating revenue?
- When consumers click or view their content, they earn from each view or click.

E-tivity#2
How has United Airlines “Negative press” influenced the buying decision of consumers?

-  After looking at the negative press about United Airlines, consumers would be afraid of the same thing happening to them. So they would look for alternative airline and choose not to fly with United Airlines.
How can UA use social media to do a recovery?
- They should firstly post a formal apology of the incident on their websites and social media.
- Next they can also post content of improved measures to ensure that similar incidents would not happen again.
- They can also post reviews of previous consumers on their social media accounts.

E-tivity #3 (Individual Assignment)
What is the relationship between a restaurant’s ability to generate revenue and consumer reviews ?
- Consumer review would have past consumers sharing their experience with the restaurant and their recommendation of whether to visit the restaurant. If there are many good consumer reviews and recommendations to visit the restaurant, potential consumers will be interested to visit the restaurant as many people recommend the restaurant. As the restaurant is well recommended, consumers who visit the restaurant helps the restaurant to generate revenue.