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https://www.meltycone.com/blog/motion-graphics-vs-animation

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New McDonalds App Commercial (2D Motion Graphics Animation)

This advertisement demonstrates a motion graphics style. This style evokes a creative and personalized style, creating a sentimental connection between the viewer and the product. Specifically, this advertisement highlights the processes involved in utilizing the app. I will implement a similar factual style to my advertisement with this balance of motion graphics.

McDonald's Corporation 2019. New McDonalds app commercial (2D motion graphics animation). Aug 18, 2019. Available at: https://www.youtube.com/watch?v=KqSjX3_Wh-E (Accessed: 05/01/2022)

This advertisement portrays a multitude of fluid transition editing techniques. In particular, this advertisement imitates liquid-based animated transitions paired with a water-based blue color palette. I will implement this format of motion graphic transition techniques as well as a gentle color palette for further audience connection.

Traveloka Organization (2016). Introduction to Traveloka app. Jun 14, 2016. Available at: https://www.youtube.com/watch?v=YLtFGWVWiGo (Accessed: 05/01/2022)

A prominent feature in this advertisement is the use of Kinetic typography. I plan to use this form of kinetic typography inside my hypothetical application as well as in the advertisement itself. I believe that this will entice the viewer to use the app as well as provide a clear and concise introduction to the complexities of genetic modification.

Dan Palmer - Canterbury Christ Church University (2015). May 26, 2015. Available at:

https://www.youtube.com/watch?v=8fsH8qxDDY4 (Accessed: 05/01/2022).

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WEEK 5: Audience Emotion/Typography/Color Theory 

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WEEK 5: Audience Emotion/Typography/Color Theory 

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COLOR THEORY:
To do this I will use a light pastel colour pallet in my motion graphic imagery. All colors were selected with high brightness and emotional comfortability in mind. Commonly motion graphics utilize these colors to demonstrate stability and recognizability through its ubiquitos palletete. Specifically, the tinge towards the blue end of the spectrum is meant to evoke a sense of trust and knowledge. The light color scheme also allows for great potential for vibrant gradients on moving objects which gives them a greater sense of depth and weight.

TYPOGRAPHY
Whilst there may be many hesitant about genetic modification, I aim to provide a clear representation of the potential of CRISPR in my advertisement. I intend to evoke a sense of necessity from my target audience with rhetorical questions aimed at their concerns with childbirth. However, I intend to provide an easily accessible product that is inviting and calm for the viewer. To do this I have chosen the font of Couture as it is a popular font used in motion graphic kinetic typography. This font will convey similarity to ease the audience into my message. In addition to this, the font remains stark and factual with an easy-to-understand design for the factual nature of my presentation.

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This advertisement begins with a short live-action shot acting as an immediate hook for the viewer. This scene will begin with a slow zooming shot onto a dark wooden door with a distinct yet muffled resonating prevocational moaning noise. This sound will immediately grab the audience's attention through humour and general curiosity.  Ultimately a phone notification will echo from behind the door, leading to a muffled irritated phrase "Oh god not again!" Specifically,
This shot lasts roughly 10 seconds and is the short emotional thematic initiation.

A fluid transition will Introduce a Vector based hand holding an unbranded smartphone. A short bubble bursting notification noise awakens the phone displaying a front screen message. This message reads "Congratulations!! You are pregnant!! Open Nuralink for more info" A finger attached to a rigged vector hand will swipe on an IOS Reminiscent operating system and select the CRISPR app.

(This section will be entirely animated with rigged motion graphics animation and is subject to change with the process of animation) A female voice will narrate each aspect covered in the app. In this shot, she covers the general functionality of the app including the status system that allows the user to control the embryonic stages of the children. Through a swiping hand motion, the three main systems (Psychological, Physical, and Spiritual) will be displayed to adjust.

In yet another swiping motion there will be a side narrow UI Subsystem presenting all the DLC (Extra Content) available to the user at that time. In this subsection, it will also show the settings management such as the NURALINK connection status and the user's heart rate.

The narration comes to a halt as the final products quote is said. "No Vaccine, Simply Serene, All from the Safety of your LCD Screen" The final shot involves the phone that has acted as the centrepiece swiftly scaling pan away from the user's hand into kinetic typography. The phone will be the I in Nuralink with a pixilated animated WIFI Signal emanating from it. Accompanying this will be a proficient bass drop to emphasize the final impact of the brand.

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NuraGene is a theoretical Android Phone application that allows you to adjust a human's BioChemical structure in a way that allows the user to genetically modify their child via a Neural Link. In this application, you can adjust the genetic makeup of your child including their physical and mental characteristics. This includes Athletic Ability, Facial Features, and Skin color. aging and personality characteristics.

In addition to this, the Nura link allows the user to adjust their mental conditions as well as analyze crucial bodily functions such as the cardiovascular system, Oxygen/CO 2 levels, Alti-Barometer, etc.

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Attention
I intend to grab my audiences attention with the utilization of humour and intrigue. To to this the initial shot will be composed of a dark hallway door with faint, muffled evocative moaning. With this I aim to appeal to my primary demographic (Those with the ability for sexual activity) and display the exciting aspect before the introduction of a phone notification, notifying one of the faint voices that they have been impregnated. Following this will be a short but tightly packed motion graphics advertisement with mirroring and smooth transition shots explaining the facts and figures to the apps functionality.

Interest
I will use colourful imagery as well as cinematic compositing via the motion graphics to capture the young adult demographic whilst allowing those in search for a plan b or Birthing option enough initial facts to leave them satisfied.
This method will also allow me to use visual formatting to provide a sense of satire on a sensitive subject matter without disrespecting it by providing a simple and efficient method alternative method.

Action

*Add Website Links*

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The primary emotional response I aim to evoke from the audience is a sense of curiosity. A prime reason for this is due to the taboo subject matter of genetic modification. By conjuring a sense of humor and easy entry point of discussion my advertisement may provide a gateway for new customers of my product. A sense of flexibility is also on display through the colourful often flamboyant visuals with a greater demographic allowing a larger number of potential users on the platform.

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This week I have chosen my final advertisement concept. This is of course the CRISPR app. The initial concept for this is an Android phone application that allows the user to genetically modify their child. This process begins following sexual intercourse whereby a phone notification will appear on the users phone alerting them that they are pregnant. Following this the user will have a 20 Week window to decide whether to Abort or Continue with the Genetic Makeup Process. Once continuing there will be two sections. Phenotype/Genotype.

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No Vaccine, Simply Serene, All from the Safety of your LCD Screen
NuraGene
S I M P L Y C R I S P R

CrisprNMe

LUVCrispr

Phenotyper

GenoTyper

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https://dribbble.com/shots/6765744-After-effects-tutorial-character-motion-graphics-tutorial

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https://www.youtube.com/watch?v=WSwkvZVvsj0

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Illustrator to After Effects ft. Burnt Toast - Animation Workflow & Tutorial

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https://www.behance.net/gallery/23105939/Retrowave

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https://www.behance.net/gallery/73965911/Kinetic-typography

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https://pin.it/3X1CDJx

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https://www.patreon.com/rossplaskow

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1. Virtual Reality Mental Health Helpline
2. Crispr App
3. Micro verse Video Game
4. Interstellar Hotel Business
5. VR Contact Lenses

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Having completed my 80 advertisement ideas I feel that the task has introduced difficulties in my selection process. By introducing me to a multitude of working ideas I find it difficult to select just one for the progression of this task. However, after careful consideration, I have chosen number 22 (CRISPR APP) At this point in the planning process I have a general concept about the application itself and a general idea of the advertisement. It will focus on the ability to control a child's attributes through genetic modification the safety of your LCD Screen. Thus far I have considered adding extra, possibly limited-time content to what you can adjust about your child. At this point, there are concepts pertaining to the extent of the control and flexibility from the parent.

Target Audience:

The primary demographic of the Application will be the parents/soon-to-be parents. This of course is an exceedingly wide variety of target audiences. To boil down the general demographic I have decided to target young adults 18-30 Especially those who have had experience with Similar social media applications. By doing this I can use the exorbitant amount of academic research on social media advertising as a platform for my advertisement

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1. Virtual Reality Mental Health Helpline
2. Japanese Animation Streaming Website
3. Streaming Website Facial Recognition Algorithm Browser Addon
4. Youth Parliament Promotional Video
5. Streaming Site Subtitle Algorithm Browser
6. Computer Building Company
7. Suicide Prevention Hotline
8. Home Theatre Company
9. Social Media Developing Campaign
10. Original Western Animation Promotion
11. Home Automation Artificial Intelligence
12. Virtual Reality Contacts
13: Augmented Reality Contacts
14. Hippocampus Surround sound Augmentation Chip
15. Pro Wrestling Organization Promotional Material
16. Virtual Reality Video Game
17. Augemented Electrical Defense Kit
18. Streaming Platform Holographic Menu Screen
19.Streaming Platform Facial Detection Information Algorithm
20. Long Distance Anti Aliasing Contact Lenses
21. Public Transport Open Source Operaring System
22. Crispr App
23. Social Media Manager Application (Social Media Manager Hire)
24. Passive Airflow Headphone Mask
25. Anti Nuclear Augmentation
26. Mineral Quartz Petrifier (Sand Cleaner)
27. Digital Paint Color Picker
28. Microverse Video Game
29. Adapative Multilingual Voice Box
30. New Variant of Covid-19
31. The Multidimensional Backpackinator
32. Analouge Candle Scheduler
33. My uncles resealable Vent
34. Custom Superhero Cinematic Universe
35. Vitamin Substracter
36. Automatic Sleeping Urine Dispenser
37. Vegetation Digital Analyser Device
38. Autonamas Sensory Meridian Response Spray
39. Re Usable Purified Cooking Oil
40. Re Usable Energy Household Ecosystem
41. University Geolocation App Integration
42. Nas Server for Books
43. The Oven Fridge
44. Dog Kennel Health Indicator
45. Toothbrush Radio
46. Household Pest Integration Unit
47. Holographic Nano Fiber Bike Helmet
48. Quantam Relativaty Social Media Face Filters
49. Western Cartoon Animated Pilot
50. Hollywood Film Cinema Premiere
51. Astrology Dating App
52. Labelle Adelaide Eyelashing Business
53. Virtual Reality Food Delivery App
54. Earphones Integrated Into Mobile Phone
55. Custom Interactoive Mirror Operating System
56. Programmable Water Cooler
57. LED Screen Beach Towel
58. PaleoAnthological DNA Construction Party Unit
59. Household Built In IR Blaster
60. Smart Clothing Drier (Phone Integration)
61. Similar Song Detection Sneakers
62. Clothing Style Detector Website
63. Voice Changer Mask
64. Free Health Care
65. Kinetic Heated Socks
66. Bluetooth Speaker Underwear
67. AR Home Theatre Planner
68. Levitating School Stationary
69. Sexual Orientation Scanner
70. Anti Gravity Stairs
71. Supernova Dyson Sphere
72. Galactic Motherboard
73. Anti Matter Bin
74. Fish Exoskeleton
75. Household Gas Detector
76. Paintball Battlr Royale Island
77. Situation Country Mudic Inator
78. Edible JukeBox
79. Pirate Assisantion Beach Game Kit
80. Interstellar Hotel Business

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https://jackstauber.fandom.com/wiki/Jack_Stauber

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Approaching this from a new perspective I wish to incorporate a few of my favorite artists in my promotional video. I have a few concepts about what I would like to produce however given the 80 Possibility limit I am second-guessing some of the ideas that I had before my first course. With this in mind, I feel quite confident in my ability to produce ideas However ironically I feel that the sheer magnitude of ideas may inhibit my choice on which one to choose and it may become a dilemma in the long term. With this in mind, I would like to develop a mixed live-action animation if possible. (As long as it works within the confines of the task)

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https://soundcloud.com/ross-plaskow