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High costs for weekly ads in Montreal Gazette & Ottawa Citizen ($500/weekly)

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Low online presence: Website does not generate a lot of traffic and does not have high SEO

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she start to use social media like facebook and twitter

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Wendy built her own website

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Social media marketing could attract the wrong target market

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Direct marketing through a website

Marketing to groups such as church groups

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Le cerf is trying to work with online marketing companies to increase their social media marketing business. Plus they're trying to grab loyal customers and make mail flyers for them.

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- No Target Market
- Unsure of the right marketing distribution channels to use
- Hard to differentiate her condo offerings from others on existing booking site (EasyRez)
- Very High potential marketing costs

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Market positioning is a failure, which means she did not find the target market.

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Mont Tremblant is a fully competitive market.

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High cost of direct marketing

- over $100k for 1000 flyers to targeted list
- $500 for newspaper ads
Minimal online presence
No target market
No strategic direction

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She use EasyRez, which listed her house online and gave her a 20% profit for every rental it found.

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- Creating social media pages for Le Cerf (focusing on facebook)
- Bring more attention to her website to get direct sales
- Flyers to churches

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Getting lost in the plethora of similar busniesses

No SEO

Lack of strategic direction in relation to marketing activities

High cost of potential traditional marketing strategies

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Built her own website.

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Social media might only attract young adults and teenagers.

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She wasn't sure who her target market was, how much she should charge, or how to promote the Le Cerf.

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Direct mail will bring a lot of troubles, for example, many people often ignore the advertisement letter or even throw it away directly. At the same time, there will be a lot of uncertain problems in the mailing process, and the cost of direct mail is still very high.

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Le cerf doesn't have a clear pricing strategy, and its managers are hesitant to adjust prices. Continuing to cut prices is not a wise decision, but its other competitiveness is not significant.

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The commission ratio of EasyRez is as high as 20%, which is obviously very high. le cerf needs a complete budget to measure the choice of marketing.

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good in build the website and start to consider using the social media marketing