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Images:
UBER: https://play.google.com/store/apps/details?id=com.ubercab&hl=en_US&gl=US
KRISPY KREME: https://www.delish.com/food- news/a31944365/krispy-kreme-free-donuts-healthcare- workers-coronavirus/
COVID 19 VACCINE: https://www.nbcnews.com/news/latino/latino-workers-groups-blast-california-officials-over-covid-19-vaccine-n1256893
https://www.fda.gov/consumers/consumer-updates/learn-more-about-covid-19-vaccines-fda
COMMUNITY: https://www.mhpcolorado.org/to-our-community-partners-from-dixie-casford-mba-lpc-co-ceo-of-mental-health-partners-and-jennifer-leosz-lcsw-co-ceo-of-mental-health-partners/
TEXTBOOK: Principles of Social Psychology, University of Minnesota Libraries Publishing Edition, 2015. This Edition Adapted from a Work Originally Produced in 2010 by a Publisher Who Has Requested That It Not Receive Attribution., 27 Oct. 2015, https://open.lib.umn.edu/socialpsychology/.

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WHY IS PERSUATION IMPORTANT IN ADVERTISING

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WHY IS PERSUATION IMPORTANT IN ADVERTISING

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Persuation is what gets people to buy a product or more general it gets a person to do something you want. In the two example I sharred both had an equal goal, they wanted people to get the Covid-19 vaccine. They used what is called thoughtful messege processing, to ecourge people to get the vaccine. The textbook says “When an advertiser presents a message that he or she hopes will be processed thoughtfully, the goal is to create positive cognitions about the attitude object in the listener” ( Principles of Social Psychology, Ch. 5.2). The subtle message of community through pictures or the slight mention of community makes a consumer think that their actions are not only rewarding themselves but also they are doing something good.

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HOW COMMUNITY INCENTIVSED ME GETTING THE VACCINE

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HOW COMMUNITY INCENTIVSED ME GETTING THE VACCINE

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As a young adult all I wanted was to be surrounded by people my age school wasn't an option and neither was work because both were places that had large gatherings of people. So when I heard I was eligible to get the vaccine I signed up right away since, I also worked with kids I got my vaccine in April 2021. While both school wasn't open and I wasn't asked back to work yet I was sad that I couldn't be surrounded by that community yet I knew me getting it then would speed up the process of getting back to work. I was finally asked back to work in July while being vaccinated wasn't required by Disney to work, I quickly found out all the people I was surrounded by at work were already vaccinated, and it made me happy to know that the possibility of another lockdown was unlikely.

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I ended up earning my AA that same spring semester I was planning on walking with my friends who i had almost every class with the past two semesters, but I ended up watching a slide show with my family while we ate chick fil a on the couch. I really wanted this moment to be a good memory because I worked so hard for this moment and Covid took that away from me.

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I decided to take my family to Disneyland this day because the new star wars ride had just opened. Lockdowns we’re just starting to be talked about, during this day I got a message from my school that campus was going to be closed for the next two weeks. My dad was checking news updates and in the early afternoon we heard Disney wouldn’t be closing its gates, later that afternoon they said they would again just for two weeks. If was raining that day pretty hard so after we got on the new ride we decided to leave that was my last day stepping on disney property i didn’t have a chance to say goodbye to my co workers. I had no idea i would lose this community of people.

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Some might ask why is community important when discussing the Covid-19 vaccine? And why are companies using community to encourage their consumers to get the vaccine? Well from personal experience that I'm sure many can relate when the First Covid lockdown happened I lost most of my community. I went from never being home to being stuck in my 3 bedroom apartment with my parents and sharing my room with my sister who was also never really home. The days before I was working at Disneyland a place where I got to see people from all over the world and suddenly what was supposed to be two weeks off work became a year and a half. As a full time student who also worked two jobs my communities were school and work, both of those places were taken away from me so soon and I felt like the communities of people I surrounded myself with were no longer there, sure we had social media and online classes but it was not the same as being in person. Companies that targeted their audiences knew that community played a huge part in bringing back this culture of togetherness in the world outside of digital learning and virtual get togethers.

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Covid-19 brought change to advertising, many companies that had nothing to do with vacations decided to advertise getting the Covid-19 vaccine. Two companies I chose to put my focus on is Krispy Kreme and Uber. Both companies insecticides the vaccine, Krispy Kreme giving away a free donut with proof of vaccination and uber working with the Whitehouse and Walgreens to give free rides to vaccination sites. “But persuasion can also have more positive outcomes. Persuasion is used to encourage people to donate to charitable causes, to volunteer to give blood, and to engage in healthy behaviors. The dramatic decrease in cigarette smoking (from about half of the U.S. population who smoked in 1970 to only about a quarter who smoke today) is due in large part to effective advertising campaigns”(Principals of Social Psychology, ch. 5.2)

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This instagram post shows family and community and people enjoying the others surrounding them, the text mentions "In this case the positive affect makes the ads more salient, causing them to grab our attention. But emotional ads also take advantage of the role of affect in information processing. We tend to like things more when we are in good moods, and—because positive affect indicates that things are OK—we process information less carefully when we are in good moods. Thus the spontaneous approach to persuasion is particularly effective when people are happy (Sinclair, Mark, & Clore, 1994), and advertisers try to take advantage of this fact"(Priciples of Social Psychology, ch. 5.2). The Uber Ad does this well it shows people being happy enjoying company of others encouraging people to go get vaccinated so they can be around family friends and strangers again.

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A post shared by Uber (@uber)

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This link leads to the WhiteHouse website that shares their goal with Uber and Lyft to give free rides to vaccination sites.

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President Biden to Meet with Bipartisan Governors to Discuss Innovative Ways They are Getting Their Own Communities Vaccinated

Today, President Biden will announce additional efforts to get America vaccinated and meet his goal for 70% of the U.S. adult population to have one vaccine shot by July 4th so that life can start to look closer to normal. The President will join a bipartisan group of the nation's governors to discuss creative and innovative ways they are working to get people in their states vaccinated and announce additional private and federal resources to help their efforts.

Building on last week's announcements to increase access, and vaccine education and outreach efforts, today, the President will highlight a new effort by the ride-sharing companies Lyft and Uber to provide free rides to anyone going to a vaccination site to get vaccinated. He will also announce that some of the nation's largest community colleges will host vaccination sites for students, staff and local communities throughout May and June. Additionally, he will announce funding immediately available through the Federal Emergency Management Agency (FEMA) for states to fund more on-the-ground efforts to promote vaccinations in their communities, including phone banking, door-to-door canvassing, and pop-up vaccination sites in workplaces and churches.

Today, the President will announce the following actions to help in the effort to administer at least one shot to 70% of the U.S. adult population by July 4th:

Free Rides for Anyone to Get Vaccinated: The President will highlight a new program from the ride-sharing companies Lyft and Uber, which will offer free rides to anyone going to a vaccination site to get vaccinated. As part of this historic commitment, Lyft and Uber will promote rides to and from tens of thousands of vaccination sites through their apps. People will be able to simply select a vaccination site near them, follow simple directions to redeem their ride, and then get a ride to take them to and from a nearby vaccination site free of charge. The feature will launch in the next two weeks and run until July 4. By helping Americans get a free ride to a vaccination site, Lyft and Uber are eliminating a potential barrier and driving America closer to the President's goal of getting 70% of the U.S. adult population with at least one shot by July 4th.

Community Colleges Nationwide to Host Vaccine Sites: The President will announce that as part of ongoing efforts to reach students to get vaccinated, the Administration will launch partnerships between federal retail pharmacy partners and high-enrollment community colleges to provide on-site clinics for students, staff, and local communities. These community colleges will work to get word out to students, staff, and local communities to make use of these clinics, especially for students who are on or nearby campus this summer. The program builds on the strong success of the federal pharmacy program in reaching local communities, including through over 6,000 mobile vaccination clinics across the program to date. Community colleges are key anchors in our communities, with significant reach into the geographies they serve and a great diversity of students enrolled.

Additional Support for Grassroots, Community Efforts to Get People Vaccinated: The President will announce that funding is immediately available to state territorial, Tribal, and local governments for community outreach and engagement to connect people to vaccinations, including through engagement of community-based organizations and faith-based organizations. State, local and community leaders can use FEMA assistance to fund the cost of in-person, phone, and online community engagement - including personnel and other costs. Community outreach workers supported by this funding can conduct a variety of critical missions, including: educating community members in-person, by text, and by phone about the availability, safety, and efficacy of COVID-19 vaccinations; filling vaccination appointments in partnership with community vaccination centers, community health centers, pharmacies, and other vaccine providers; working with employers to facilitate vaccination of their employees, either by arranging for employees to get vaccinated off-site or to help set up a pop-up vaccination clinic at a work site; conducting outreach to doctors and other health care providers to encourage and facilitate them vaccinating their patients; participating in - and growing participation in - the COVID-19 Community Corps; and developing partnerships with faith-based and community organizations.

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FACT SHEET: President Biden to Announce Additional Efforts to Get America Vaccinated, Including Free Rides to Vaccination Sites from Lyft and Uber, Vaccination Clinics at Community Colleges, and Additional Resources for States' Community Outreach Efforts | The White House

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President Biden to Meet with Bipartisan Governors to Discuss Innovative Ways They are Getting Their Own Communities Vaccinated Today, President Biden will announce additional efforts to get America vaccinated and meet his goal for 70% of the U.S. adult population to have one vaccine shot by July 4th so that life can start to look closer to normal.

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This link leads to the website that Krispy Kreme shares their message on the Vaccination and their incentive.

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Skip to Main

Be Sweet To Your Community

Krispy Kreme is finding ways to be sweet as the U.S. continues to scale COVID-19 vaccinations. To show our support for those who choose to get vaccinated, starting Monday 3/22, anyone who shows their COVID-19 Vaccination Record Card will receive one free Original Glazed® doughnut.

FAQs

Will the shop document/photograph my COVID-19 Vaccination Record Card to redeem the Covid-19 Vaccine Offer?

No, Krispy Kreme team members will not document nor take pictures of a COVID-19 Vaccination Record Card as it contains personal information.

What is the limit for the COVID-19 vaccination offer?

Each individual guest who requests the COVID-19 offer will be limited to one (1) Original Glazed® doughnut per day, no purchased required.

Where can I redeem this offer?

This offer can be redeemed while in shop or drive-thru. This offer is not available through online ordering nor delivery.

If there are multiple people in the same car, can everyone participate in the promo?

Each guest in the same vehicle that has their COVID-19 Vaccination Record Card can participate in the promo.

What if I don't want to be vaccinated, can I still get this offer?

We understand that choosing to receive the COVID-19 vaccine is a highly personal decision. We advise all employees and guests to consult with their healthcare provider regarding whether to obtain a COVID-19 vaccination and which vaccine to receive after reviewing the available information. If you have made the personal decision to not receive the Covid vaccine, please visit us Mondays 3/29/21 - 5/24/21 to receive a free Original Glazed® doughnut and a medium brewed coffee to share with a friend or family member.

Valid in participating U.S. Krispy Kreme shops only. Not valid in Canada.

Disclaimer: Original Glazed® Doughnut and Original Glazed® Heart doughnut Covid-19 Vaccine Offer valid 8/30/21 - 9/5/21 at participating U.S.
Krispy Kreme shops and is subject to product availability. Covid-19 Vaccination Record Card required. Offer Not valid in Puerto Rico. Offer excludes Mini Doughnuts. Limit 1 redemption per guest per day. Not valid with any other offer or coupon. Not valid for delivery or online ordering. Void if altered, copied, sold, purchased, transferred, exchanged, taxed, restricted or prohibited by law. Not redeemable at grocery or convenience stores. Customer pays any sales tax. ©2021 Krispy Kreme Doughnut Corp.

Participating Shops

Search for your closest participating shop. If your preferred shop doesn't appear in the list below, it is not participating in this promotion.

Oops, there are no participating stores within 10 miles of your search.

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Skip to Main Be Sweet To Your Community Krispy Kreme is finding ways to be sweet as the U.S. continues to scale COVID-19 vaccinations. To show our support for those who choose to get vaccinated, starting Monday 3/22, anyone who shows their COVID-19 Vaccination Record Card will receive one free Original Glazed® doughnut.

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The Subtle message at the top of this ad " be sweet to your community" ties some sense of responsibility to get the vaccine to the person. Donuts and ones community have very little to do with each other but the incentive to get a free donut while also helping out ones community in a time where community seems so small may encourage on to get the vaccine.