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ABOUT PRODUCT
- We set off into remaking itself into a digital shopping mall, allowing fashion houses and retailers to make sales via the Partner
- Program as well, often with limited input.
We set off into remaking itself into a digital shopping mall, allowing fashion houses and retailers to make sales via the Partner Program as well, often with limited input.
- Our apps and websites are well designed and easy to use
- Like any logistics company we have a variety of products and use technology to our advantage

ABOUT PRICING STRATEGY
- A vision statement is a public declaration of what a company will accomplish. It describes an idealistic view of the business and provides the foundation that action plans are built on.
- We use partner relationships to import products with stable and favorable prices and we use technology to bring our products to customers.

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Group 1: 1. Nguyễn Minh Khôi 2. Nguyễn Thị Đan Lê 3. Nguyễn Ngọc Hà 4. Bùi Hồng Hà 5. Trần Minh Quân

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https://docs.google.com/document/d/1sKlv24h_0KT0GNLUt7TiKCswk45YaTfwqTVhCCjopc4/edit

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https://docs.google.com/document/d/1ETMAGm29TJa8prtf8JbVM0rMb7SCPqp4tNXBqgQzGTU/edit?fbclid=IwAR1qCVI4M6KmmmWJwOxMU0fqpblNCMmtR2jGeHAsmQPJDquLrTS52XCJ1VA#

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https://ftueduvn-my.sharepoint.com/personal/k60_2105000112_ftu_edu_vn/_layouts/15/doc.aspx?sourcedoc={01be88ed-392d-4301-9e20-a22852b348d9}&action=edit

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Describe a product

- A meal kit is a subscription service–foodservice business model where a company sends customers pre-portioned and sometimes partially-prepared food ingredients and recipes to prepare homecooked meals.

Pricing

- Competitors: Small and medium-sized restaurants

+It's cheaper than restaurants.

+ Save time

+ Limit exposure (Covid-19 Pandemic)

- Target customer

+ Focus on 20-35 years old customers

+ Don't know cooking.

+ Focus on middle- and high-income customers

+ Love restaurant food

- Price

+ Ranges from 200,000-900,000 VND

+ Ranges from 200,000-900,000 VND

+ The price is suitable for the majority of consumers, reaching most customers from mid-range to high-end

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https://docs.google.com/document/d/11VUJ-SznEjD27YQ1SUxHaiRqBexDMkJ0DCBTkCigKbA/edit

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Product and pricing strategy of G6 business plan-3C

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Product and pricing strategy of G6 business plan-3C

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PRODUCT: , xHealthy is a Healthy Food Business in Vietnam working as a nutrition consultant, as well as a tasty diet & healthy catering service. We would like to describe our product from 4 perspectives:
1. Long-term Nutrition Consulting:
Do not worry about giving up? Our experts would listen to your needs and health situation to give nutrition advices, as well as follow up on progress and result commitment
2. Customize Nutrition Plan:
Nutrition menu would be designed specifically for each customer
3. Meal Preparation:
No time? No problem. Breakfast, Lunch, Dinner and Snacks in-between. We cater for your diet.
4. Prepared Meal Delivery Service:
Every week, pre-made meal kits are delivered to your door, nationwide. Your prepared meals arrive fresh in an insulated box. Just unpack and put them in the fridge then enjoy them in a week

3C MODEL OF PRICING STRATEGY
1. Company: Our goal to payback R&D investment is in 1 year running. Our price is targeting. We would like to provide the best product/service with afordable price
2. Customer: People from the age group of 18-40 years old – with average income and above – living in 5 main cities of Vietnam (Hanoi, HCM, Haiphong, Danang, Vinh) caring for the health

3. Competition: For the purpose of quality assurance, competitors will often have prices ranging from 100.000-200.000vnd. Our competitors are creating high-quality products and market them to high-income individuals.

-> Our bussiness pricing strategy: Value-based pricing. Value-based pricing is similar to premium pricing. In this model, our company bases its pricing on how much the customer believes the product is worth.

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