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this add is cool but as others said it doesn't have anything to do with  cadburys

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the gorilla is really good ;) but it did not really go with cadburys

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It didn't make sense why the gorilla was present because it has no major connection with Cadburys, but because they say 'a cup of joy' or something and the gorilla is having the time of his/her life, maybe that brings up a connection.

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I liked the music but i didn't get why the Gorilla was there

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This is such a different advert from the first advert. Hannah and Sarah - your comment that there is no connection is a good point. So why have Cadbury's used this as their advert and why was it popular even though there is no strong connection with chocolate? Kaea and Blake - your comment about the use of colour, the purple of Cadburys' is a good point too.

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that was so good and that gorilla  so good at drumming .

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he has nothing to do with choclate but he would make a good mascot

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We of didn't know what the point was of having a gorilla. We found that it was quite random and how did a gorilla and Dairy Milk chocolate have anything thing in common. It was cool music that made you stay interested about what this product was, it was disappointing when it was only chocolate

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the gorilla andthe music hooks you n and the gorillas awesome beat

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This ad proved to be persuasive because of the key elements featured in the commercial- the gorilla character, the easily-recognised song (In The Air Tonight by Phil Collins) and the sheer epicness of a gorilla smashing his drums to In The Air Tonight by Phil Collins. The prominent feature of the familiar shade of purple kind of screams 'Cadbury chocolate' at you.

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it was inspiring and it showed us that anybody could do it if they got a chance

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The music is famous to hook you in and instead of using a Human as a drummer they used a Gorilla

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What creates impact in this ad?

Identify the persuasive elements that are being used.

Consider what visual elements, text and music have been used and why?

How do they try and persuade us?

How successful is it and why?