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& Other Stories is under the H&M group. I've used GlobalData to help with my SWOT within the brand report. Something which really helped me when working on my brand report was the SWOT analysis section on GlobalData. It gave me an insight into some examples I can include into my own SWOT.

Strengths of the H&M group
- Wide geographic presence. I'd say this includes & Other Stories, because the brand works in multiple countries across Europe and North America.

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SWOT analysis on GlobalData regarding H&M Hennes and Mauritz

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& Other Stories is growing rapidly, with the expansion to US multibrand retailer, Nordstrom

What this will do?
-Bring in a new demographic of customers
-Open the brand up to different regions within the US

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The fashion retailer that is part of the H&M Group will bring its collections to the US through multibrand retailer, Nordstrom.
Customers will be able to shop a curated selection of & Other Stories items at Nordstrom including a range of ready-to-wear, shoes, accessories and beauty from the & Other Stories ateliers in Paris, Stockholm and LA.

The launch of the brand through Nordstrom will further expand & Other Stories' presence in the US market, providing new customers with a wider range of its products through an accessible medium.

"We're truly happy to be teaming up with Nordstrom, with their long history of helping customers express their style," said Karolina Gutke, Managing Director at & Other Stories, in a release. "We can't think of a better partner to share our stories and collections to a wider audience in the US."

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& Other Stories Launches at Nordstrom - Retail & Leisure International

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The fashion retailer that is part of the H&M Group will bring its collections to the US through multibrand retailer, Nordstrom. Customers will be able to shop a curated selection of & Other Stories items at Nordstrom including a range of ready-to-wear, shoes, accessories and beauty from the & Other Stories ateliers in Paris, Stockholm and LA.

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The brand is constantly stepping up their game, and they strive to give the best service to customers, one of their latest instalments is a fragrant vending machine in Paris, which is filled with fan favourites from the bath and body range.

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As the fashion and beauty landscape is constantly evolving, so are the ways to connect with people. & Other Stories happily explores new ways to share their world, inviting an even broader audience to be a part of their stories and discover collections from design ateliers in Paris, Stockholm and Los Angeles. By reviving a vending machine, & Other Stories turns a seemingly forgotten space into to a little hub that serves up fragrances and beauty products while telling the story of who they are.

"We felt very inspired by the idea of creating our own vending machine experience, turning it into a mini version of our stores. It has special features conveying several layers of our world. We hope that it will make people curious and inspire them to explore our stories," says Ebba Kettner, Head of Brand Design at & Other Stories.

This summer & Other Stories' very first tailormade vending machine landed exclusively in the 'La Coupole' building at Galeries Lafayette Paris Haussmann. It will be filled with four of their best-loved fragrances from their bath and body range: Perle de Coco, Punk Bouquet, Sicilian Sunrise and Arabesque Wood. The product categories include hand soap €7, mini hand cream €5, eau de toilette €30 and roll on perfume €15. For customers who already know & Other Stories, this vending machine can work as a quick shop to get their hands on a beauty favourite, and for new customers it will be a way to discover their world of fragrance.

& Other Stories vending machine will be found among the contemporary women's fashion on the second floor of Galeries Lafayette, 40 Boulevard Haussmann 75009 Paris.

This project is a collaboration between & Other Stories and The Laboratory, H&M Group. The Laboratory acts as a challenging partner for the H&M Group with the aim to explores opportunities together with outside partners on a conceptual level.

"We strive to constantly develop and challenge ourselves and there is always room for interesting new ideas and initiatives. With this pilot together with & Other Stories we want to offer a great customer experience with convenience and local relevance by being present in customers everyday life. We test small and scale smart once having learnings, starting with one location in Paris", says Anna Tillberg Pantzar, Head of The Laboratory, H&M Group.

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& Other Stories debuts fragrant vending machine in Paris - H&M Group

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As the fashion and beauty landscape is constantly evolving, so are the ways to connect with people. & Other Stories happily explores new ways to share their world, inviting an even broader audience to be a part of their stories and discover collections from design ateliers in Paris, Stockholm and Los Angeles.

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Across the H&M group, the company works with approximately 630 social media influencers, according to GlobalData. Although this is a large number, I expected there to be more due to how big the company is, and how many brands are under the group, such as Weekday, Monki, & Other Stories, COS, and many more.

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Using GlobalData has helped me find some useful information for the PEST part of the brand report.

For example, some of the following technological themes which have impacted the H&M group include, social media and cyber security.

Factors I mentioned in my PEST analysis include COVID 19, Brexit, social media, Millenials, Gen Z, and the boomer generations.

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& Other Stories is promoting sustainability by working with the brand, Sellby, which supplies second hand goods.

The brand also has its own vintage store in Stockholm. I think they should expand their vintage shops into different countries and regions.

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& Other Stories' long-lasting wardrobe treasures have a strong presence on the second-hand market, making them a sought-after brand on Sellpy. Starting April 15, the & Other Sto-ries products that are offered through Sellpy will be gathered under its own pre-loved shop-in-shop on sellpy.se. During this test project, & Other Stories looks forward to seeing their treasures go from one wardrobe to the next. This online activity will be managed and operated by Sellpy. & Other Stories will en-courage customers to go thrifting for pre-loved treasures through channels such as our website and social media.

"We're exploring different ideas on how our long-lasting designs can find their way to new owners. With that in mind, we decided to do a small second-hand test project with Sellpy. For us, it's such a compliment to see our pieces find new homes and get a second chapter,"

Sanna Lindberg, Managing Director, & Other Stories.

& Other Stories carries a sustainable approach in all parts of their world. From the small details to the big stories, and this test project with Sellpy is one example of that. Another example is their very own vintage shop in the Stockholm Atelier. Anyone working in the design atelier can bring their pre-loved pieces and sell them. With this vintage shop, & Other Stories wants to encourage their staff to go through their wardrobes and give those forgotten treasures a new life in the hands of their colleagues.

Read more: stories.sellpy.se

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& Other Stories explores pre-loved project with Sellpy - H&M Group

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Other Stories' long-lasting wardrobe treasures have a strong presence on the second-hand market, making them a sought-after brand on Sellpy. Starting April 15, the & Other Sto-ries products that are offered through Sellpy will be gathered under its own pre-loved shop-in-shop on sellpy.se.

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According to this data I've analysed from GlobalData, I've noticed that the H&M groups deals have significantly dropped over the past 10 years. From $5 million in 2010, to only $1 million in early 2019. (US$)

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However, during the later half of 2019, the H&M brand saw its deals sore to the highest they've ever been.