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Nudge: Improving Decisions About Health, Wealth, and Happiness

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No wonder Richard Thaler's work won him the Nöbel Prize in Economics! Built on the earlier work founding Behavioral Economics by Daniel Kahneman and Amos Tvarsky which de-throned the "Rational Actor" model of humans in Classical Economics, Kahneman and Tvarsky, joined by Paul Slovic, showed human thinking is hard-wired in evolution, beset by Heuristics and Biases which are provably non-rational.

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I like to explore using Nudge tactics to deep dive and see how to implement it better for digital marketing

1.  list down the tactics for effective implementation

2.  share with marketing practitioners to validate feasibility of ideas/tactics

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1. Think of new ideas / tactics to boost conversion, and share ideas with colleagues

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1. try new tactics to drive product sales up

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1.  Fully occupied with month end.
2. plan to get it start this week. apply some research tool, start exploring google analytics and google ads and google tag manager for conversion.

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1. Explore different pricing strategies and use of influencers
2. To revise training content, research on what competitors are doing, draft plan

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1. will try to share the ideas/ digital tools to colleagues
2. identifying the possible strategies that could apply to my company
3. start implementing some ideas learnt to my next campaign

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1. I am going to discuss and share what we have learned with our colleagues in Sales & Marketing department

2. Go through growth hacking techniques for Mandarin Oriental, Marrakech

Look into our Google Analytics for our property and check our marketing channels,, audience… etc

Looking for possibilities to see how can we nudge our visitors clients to be come loyal customers

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1. Assume the situation of selling cargo systems to other company
2. Use tools to explore the market of cargo systems

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1. Very busy this week
2. Plan to get started this weekend
3. Could think of some campaigns which could fit for the growth hacking/nudge approach

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1. Promote trainings using influencer marketing
2. Identify 2-3 influencers, shoot videos, post onto sharepoint, yammer, teams

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1. Share your change experiment
2. 3 steps I will do to make it happen