# data[].attributes.body
Thank-you card to customers
Save their data to big data >> CRM >> post-caring

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Retargeting
Voucher/discount for next stay

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24/7 taking-care service
Pay attention to customers

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Buying through: website / booking platform / booking agency

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Channel: Linkedin, Google, EDM
Budget analytics + Tracking solution

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TA: 30+ / Businessman / Cities which have MO /....
Interests: Safety / Security / Need to be Trusted

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Facebook Ads to target audience (businessman)

Content/Visual preparing

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We choose NUMBER 2

* In hospitality and in pandemic time, people need the trust, security and safety for them, they are not only demand, requirement, but also motivation for people, the milestone for MO to exploit and bring them back to hotels

* Spread-out the outstanding of service, trust, quality of hotel to customers; about how safety you are when stay in Mandarin Oriental...; how safety procedure in hotels always follow to keep the people always #besafe when stay in there

* VR 360, and people have the chance to see hotels, virtual hotel tour - to satisfy people who cannot go but really-want-to-go-and-enjoy

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1. Businessman
2. Digital mkt is the most
3. Not competitve in search volume / compare with Ritz Carlton/Marriot/Hilton/Peninsula

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Ad measurement, analytics, and brand safety | Oracle Moat

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Discover the advertising measurement solutions that measure viewability, attention, and brand safety across digital devices including display, video, mobile, and TV.

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SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO

# data[].attributes.attachment_link.description
Search for any competitor. Download their keywords. It's that simple. Learn competitors' PPC & SEO tricks and avoid their mistakes. Try it free. No CC Required.

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All in one website traffic analytics & competitive intelligence - Compare website traffic and performance, analyze strategies & grow your market share!

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1. Owned Media (booking website with promotion | social media (Facebook, Instagram...) |
Earned Media (partnership with other parties in special moments - Mooncake Festival | PR stories attach with local culture | encourage visitors to share their experience with Mandarin Oriental |
Paid Media (booking platform - Traveloka, Hotels, Bookings.com | Google Keywords | Facebook Ads |

2.
1/ Transform to the premium isolation area for people who have money and need some places to staycation in 14 or 21 days for Covid-19 safety
2/ Spread-out the outstanding of service, quality of hotel to customers; about how safety you are when stay in Mandarin Oriental...; how safety procedure in hotels always follow to keep the people always #besafe when stay in there
3/ VR 360, and people have the chance to see hotels, virtual hotel tour - to satisfy people who cannot go but really-want-to-go-and-enjoy