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1.build a free useful tool
2. build community around your product
4. reward structure (loyalty program)

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3. simplify choices, make it easy to choose

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1. Hijack existing high traffic channel

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1. build a free useful tool.
free app to test paint styles/ patterns/ colors

2. build community around your product.
find loopways to access to the "skateboard" community instead of "skateboard paint" community.

4. reward structure (loyalty program)
- to partner with other similar services. discount :  fixing skateboard,
- buy bundle of paint (4) can exchange to another bundle for seasonal change discounted.
- skateboard competition design winner can get customized upgrade of skateboard design for exposure purposes.
- Exclusive paint options (limited edition) for top buyers.
- define customers : Silver, gold diamond customers, prepare relevant reward system for all kinds

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1. categorize product by style, colour (mood), seasonality, artists, promotional (collaborate with top tier artists), sustainable product choice
2. collections by occasions / gifts.
3. price range : discounted area & top selling "hot area" areas.
4. personalized image stencil paintboard + paint.
5. filter function. (what colour? style? price range)
6. additional service: eg. deliver to home eg. partial payment.
7. test pack, next purchase discount code.

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Target audience: male, 14-22 year old teens

1. paid media:
a.facebook ads in skateboard groups,
b.partnership with skateboard brands, create different paint colour modules.
c. create innovative campaigns to post on social media
d. to create brand exposure, sponsorship on skateboard competition.

2. earned media:
a. discount for users with the best skills shown on their social media.
b. tiktok for users to show skills with our painted boards

3. owned media:
a. creative paint modules on website/ product display methods.