# data[].attributes.body
S - Int. Partners, R&D, Logistics, Size, Brand
W - Market reliance, debt, staff/Mangt turnover, Brand Perception
O - Assets to reduce debt, maximize R&D, use staff competencies/experience, new products, technology
T - over-reliance on markets, exchange rate, climate change, regulations, trade tensions, health conscious

SO - size & staff experience - 22,000 staff huge institutional knowledge e.g brainstorming session to understand perspectives of staff/departments
- R&D & new products - monitoring change progressing ideas to make new products to meet need.

WO - sell off extra business that divides attention to reduce debt.
- Automated technology processes less reliance on staff.  Also improve throughput, volume, quality.

ST - industry partners to support understanding and action on changing diets and wants.
- Logistics refinement and impact on climate change.
- use systems and process knowledge in NZ and implement in other countries reducing logistics, strengthening local and avoiding trade tensions and exchange rates.
- knowledge and size to proactively engage on regulation change.

WT - brand perception & changes in dietary requirements.  NZ made. Marketing to promote unknown brands. Stayed approach rather than novel.

# data[].attributes.body
Strengths -

International partners for worldwide presence

World leading R&D

Supply chain logistics worldwide

Size of organisation

Weaknesses -

Reliance on overseas markets

Asset reliant

Debt ratio

Fate of previous investments

Change in Board Directors/top management

Public perception and trust in brand

Opportunities -

Utilising assets to create deals and reduce debt

Explore R&D possibilities

Utilize staff competencies better to streamline processes

Threats -

Reliance on certain markets

Exchange rates to overseas markets

Requirements to meet climate change

# data[].attributes.body
Political influences -

Trade agreements - e.g. China

Internal tensions - e.g. USA/China

Investment limitations

Economic Influences -

Exchange rates

Interest rates

Logistics costs

Unemployment rate of consumers

Socio-cultural influences -

Household sizes e.g. bottle size

Changes in diet e.g. plant based

Technology influences -

R&D department

Use of machinery & associated technology

Improving health and production volumes

Legal influences -

Food Safety Regulations

Carbon emission

Taxes

Environmental influences -

Climate Change

Animal Welfare

Water Quality

Use of arable land

# data[].attributes.body
Strategy -

Skills -

Staff -

Style -

Systems -

Structure -

Share Values -

# data[].attributes.body
(right now planning for future)
Valuable -

Cooperative/ Working Good Together philosophy.

Financial resources are valuable.

Employees are valuable due to highly skilled workers.  Need to retain loyal staff to retain value.

Patents are valuable. sell products without much competition.

Logistics and distribution network is valuable.

Rareness -

Financial resources is rare as not all dairy companies have this.

Dairy products arent rare as other companies produce.

Employees are rare due to skills and training. Good compensation and work environments retain staff so they are not lured to other companies.

Logistics is rare due to year on year investment over many generations which makes it hare to copy.

Imitability -

Size (market share) - historical dairy board days.  is there room in market for another organisation as big.  Hard to imitate right now.

Mass production - number of farmers.

Range of products

Financial resources hard to imitate.

Local market products can be imitated.

Staff can be imitated.

Patents for technology, nutrition hard to imitate due to legalities.

Supply chain network costly to imitate.

Organisation -

Strategic use of the organisations resources through investment in order to take opportunities and combat threats.

They could better utilise the patents they hold to take better advantage of this competitiveness.

Network of supplies and distribution ensuring fast moving good to meet demand.

# data[].attributes.body
Rivals -

6+ competitors.

Fonterra largest but with decreasing market share (82%).

Dairy is a growing industry.

Wide range of products.

New Entrants -

High barrier to entry, so lower threat. Oceania is the newest entrant.

Large capital investment in a new plant.

Dairy Industry has investment from overseas investors.

Knowledge of industry is needed.

Govt policies around investment and food safety.

Buyers -

Consumers (households, food service, export, other dairy products, stock feeds).

Changing requirements.

Changing volumes.

Quality requirements.

Packaging requirements.

Substitutes -

Soy/almond/coconut/goat/sheep (non-dairy milk).

Probiotic products.

Heath conscious.

Plant based to be more sustainable.

Organic.

Suppliers -

Farmers (limited and can change based on pay rates).

Truck drivers & Logistics.

Packaging (bottles, tins, accessories, bags)

Temperature control.

Nutrients and additives.

Machinery.

Complementors -

Niche products.

Flavoured milk e.g. Lewis road/Whittaker's.

Break & milk deals.

# data[].attributes.body
Just want to say thanks for the collaborative work so far. In the words of Fonterra - As a team you guys are legen"dairy"....