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State the important information needed for Research Plan and Task for the day.

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Whole Foods Market is the worlds largest retailer of natural and organic foods.

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Singapore is one of the wealthiest markets (sindhu)

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- Whole Foods Market supports the community and non-profit organisations through philanthropic donations.

- Whole Foods Market is planning to target the consumer segment there by setting up its first retail store in Singapore.

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Whole Foods Market is engaging the team to analyse the various segments of Singaporeans and identify the most appropriate target segment for the company.

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Jim is engaging your team to analyse the various segments of Singaporeans and identify the most appropriate target segment for the company. Thereafter, you need to help develop a strategy to strongly position Whole Foods Market.

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Who is Jim targeting his organic too

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What are segmentation variables

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- Does setting up an organic retail market in Singapore really effective?

- How does it encourage Singaporeans to buy healthier options?

- Other than the three major chain supermarket retailer in Singapore, which other retailer plays a huge part?

- Looking at the different age groups in Singapore, how can we appeal differently to each age group?

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How can WholeFoods market beat their competitors

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Whole Foods Market supports the community and non-profit organisations through philanthropic donations.

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We need to find out who our target market are

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- Find out ways to encourage Singaporeans to buy from a healthier market.

- Find out how to appeal to the different age groups in Singapore

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Find out the target segment of the company

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Come up with strategy to help Whole Food Market in developing their company in Singapore.

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How can they import their organic food into Singapore? Since its their first store in south east asia region.

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How do the company able to have more customer to buy their products?

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What kind of marketing strategist
they have used in the US

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How can they cater to the Singapore markte. example: food selections, product brands, pricing.