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Deconstruct the paradigm that we are there to convey our own priorities/values to our audience and retrain ourselves to remaining relevant

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Speakers of the language that your audience speaks

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Be invited directly is really important as well, not just an open announcement of a program opportunity

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Logistical ease of participation - transportation, etc.; ensuring site/locations meet the needs of our audiences

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Having guides/instructors or guides that are reflective of our audiences

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A barrier to success is making sure we really know our audience and the experience is tailored thusly - giving ownership of the program to the participants

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It is critical for folks to have a great initial experience to inspire them to even potentially take action with us in the future; intentionally finding ways (games, etc.) to reduce the barrier of entry and intimidation factor

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Examples of encouraging action include providing information on ways in which people can take personal conservation action in their purchasing decisions/lifestyle choices, or even ending an experience by circulating a sign-up sheet for advocacy opportunities; or sharing the story of the active science initiatives taking place that are shedding light on issues / threats and creating impacts in species/landscape conservation

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Example of co-created program is Bird Ambassador program at Patterson Park built with the Latino/Latina community that focuses on community interests and needs which often includes community beautification and gardens

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Most successful programs come from a sense of community, or it forms a sense of community as a result of the experience

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Part of the storytelling could include the cultural significance of specific birds to first peoples of the area/region

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Conservation element is included is important - storytelling, history and ecology and threats to species, and actions that are being taken. As we are building community, we are creating a norm that we are people that do things, talk about ideas, and take action

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Communicating that these programs are inclusive and open is key, again ensuring a sense of welcome-ness regardless of skill level, experience, or other aspects of diversity

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Relevance and connection to the audience

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Co-creation is an important aspect for success - finding where Audubon's mission intersects with community needs

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Incorporating community science projects - explaining broad sweeping programs like eBird, climatewatch, BBC, etc.

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The joy of discovery and ensuring that people are not intimidated by initial birding experiences - include language that folks that want to bird for the day or lifetime are welcome

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Outcomes include taking personal action (including participating in community science), joining the center or Audubon, feeling safe in a community space, build community capacity for conservation action, and opening up people’s world to the joy of birds.

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The primary impacts of adult bird-focused programming is to create an experiential “spark” to inspire personal and/or collective conservation action that could also include member and donor cultivation and stewardship.

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