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Branding/Feel:

When designing the logo, I was conscious in staying between the lines of too playful and too corporate. Therefore, the identity I created was an approachable yet professional fusion, that highlighted both themes.

As a designer I want to be able to tackle serious problems but also have opportunities to engage with my passions and express myself creatively. In my perspective it is also extremely fulfilling to have your name be acknowledged as a great designer amongst your community. In saying this, my logo will be centred around my name or initials.

Exploration into Typeface

The initial sketches focused on typeface, whether that be a blocky text, cursive, or sans serif etc. After various exploration I settled for a blocky typeface to create immediate impact when being seen. It boldness also makes it much more functional/legible for overlaying it over photographs and imagery.

Exploration of Logo Mark

With screens becoming smaller and a digital presence being increasingly important, I made it a priority to create a Logo Mark that could stand alone and still convey my brand. This lead me to explore forms and shapes that would resonate with the key themes. I wanted to stick with shapes in particular as they are inclusive and can create interesting compositions. After various combinations I create a form that stemmed from my initials “R.S”.

Gestalt Principles

The logo mark can be broken down into two elements; the “r” is created through the rectangle and the circle, the “s” is created through the two-rectangle sitting at the bottom. The logo utilises the principle of closure and similarity to create a holistic feel. It also relies on proximity to allow viewers to associate the relevant shapes to see the abstracted form of each letter.. The form uses rounded edges to soften the shape and make it appear much more approachable. This contrast well with the type face, as it can soften the harshness/boldness of the “Bebas” font.

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reflection: Lines can become powerful tools to evoke emotions and meaning. When attributes such as sharpness, colour, thickness etc are considered when using them, you are able to gain a greater control and understanding on the forms you create.
With the continuos line drawing, it allowed me to be more hands off and let the natural flow of the image guide me through its form

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continuous line drawing - people (exploring form)

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continuous line drawing - food (exploring form)

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using lines to evoke emotions

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description: Utilising rounded rectangles and lines to capture the form of a water crane landing on a pond. The aim was to simplify its features, focusing only on the essential identifiers to communicate its identity.

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Concept:

Experiences and connection to people, place and community continue to be a powerful force which has influenced me as an individual and as a designer. This self-map communicates this by mapping out significant locations where the exchange of intangible object occurred. These intangible objects are lessons, mistakes and memories which has come to define who I am today.

The locations are represented through a longitude and latitude value, all connected to one another. Their connection to one another signifies a butterfly affect, in which every event, action and choice are interconnected and has occurred for a reason. Besides the locations sits composites of the original image that highlight my physical features. Centralised and contained within the bounds of the other location is the complete image with the location of my birthplace. It was the location of my beginning and the first experience I had in life. Everything else could only happen because of my birth, which is why it positioned in the centre. The composite images symbolise a give and take relationship, in which I have given apart of myself to the place, whilst also taking on a new part of myself.

The text which overlays the centre image are variations of my name. This was included as it showcases how me being one person can have various names. With each variation slight changes to my personality in real-life could be observed, as nicknames are an indication of closeness in my mind.

The other texts positioned opposite to each other are representative of the opposite worlds in which I’ve lived. Cambodia is a third-world country, whereas Australia is a first-world country, these differences in environment form my nationality and contributes strongly to my identity.

Reflection: Initially I found myself trying to incorporate to many elements which ended up making the image very crowded and hard to understand. The process leading up to my final map taught me that often less is more. With proper intent and understanding in composition, the effectiveness of an image can greatly be enhance to create lasting impact and convey a message.

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Concept/Themes: Curiosity, Playful, Professional

Equipment: iPhone 11 Pro Max

Editing: Adobe Lightroom

Props: Light Strips, Oversized Jacket

Curiosity, playfulness, and professionalism were the key words that laid the foundation for the imagery created. I wanted to create an evocative image that juxtaposed between my curious and playful nature all the while still highlighting my ability to be professional and tackle serious problems.

Concept/Themes: Curiosity, Playful, Professional

Equipment: iPhone 11 Pro Max

Editing: Adobe Lightroom

Props: Light Strips, Oversized Jacket

Curiosity, playfulness, and professionalism were the key words that laid the foundation for the imagery created. I wanted to create an evocative image that juxtaposed between my curious and playful nature all the while still highlighting my ability to be professional and tackle serious problems.

The direction relied heavily on props such as dinosaur lights and a formal suit to visually communicate the opposing connotation associated with the items.

| Sign | Connotative Meaning
| Dinosaur Light Strip | Innocence, Playfulness, Childhood
| Suit Jacket   | Professionalism, Formal, Educated
| Flower Shirt/Rings | Casual, Trend, Style

Interactive Meaning: The image is shot utilising a medium frame to maintain a level of approachability and sociability. This clearly defines the relationship I want to have with my clients in a professional context. The direct eye contact immediately engages and demands the audience attention. This contact is at eye-level with the audience, effectively communicating an equal relationship.

Editing: The image edits were done to subdue the intensity brough out by the dinosaur lights which overpowered the theme of professionalism.

Lighting: The lighting illuminates one side of my face and creates an instant focaliser within the image. This focal point is also reinforced through the light strip which wraps around my neck, creating natural vector lines that act as a support.

Reflection: With the image relying on a paradigmatic relationship between the props, it would have been much more effective to make the existence of the dinosaur lights more noticeable. Their association with each other to create meaning is essential to communicate the narrative.

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approach to abstraction: I utilised gestalt principle of closure as it allowed me to minimise the amount of lines used whilst still providing enough visual info to engage and allow the user to interpret its meaning. I also

process used:
1) my process started with ideation on how I will represent task and action through shapes and forms.
2) i wrote out the main actions that contributed to my journey and chose key objects to represent them
3) this lead me to look towards abstraction, where I would utilise lines to capture and simplify forms of my chosen object
4) i wanted to make pictograms that has a consistent, simple and legible style. this is shown through the use of lines, circles and rounded squares.

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digital version: journey to uni

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initial draft:

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item 8: moodboard for professional identity

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item 8: moodboard for professional identity

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tool:
adobe illustrator (vector graphic)
adobe photoshop (background and object manipulation)
design inspiration: abstraction, unnatural colours, unsual body preportion

design concept:
When water cranes rest, there is a stillness to them that makes them appear to be frozen in time. Their skinny and lengthy build exudes a level of beauty that demands the attention of any who pass by. Combine these two aspects together, I wanted to capture the form of the crane and display it as statues which will sit in the wild. Natural Statues achieved through abstraction.

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item 7: treated drawing (abstracted bird)

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item 7: treated drawing (abstracted bird)

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reflection: Exploring different ways to blackout the text lead me towards an illustrative approach. The first step was to create meaning from various words that I resonated with. After creating a meaningful poem, I utilised illustration and colour to enhance the meaning being conveyed by the text. I found having the illustration really helped to lay the foundation for the intended imagery within the readers mind.

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item 6: single line drawing + line exploration

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item 6: single line drawing + line exploration

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step 5) applying colour

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step 4) natural colour pallete of image

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step 3) digital iterations

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original image

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step 2) playing with form/lines

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step 1) paper iterations

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EXPLORATION

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Monochrome Collage Ripped Paper Instagram Story

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TOGETHER

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CONCRETE JUNGLE

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FOCAL POINT

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item 5: (raw images) second everyday sequence...

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item 5: (raw images) second everyday sequence...

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UdomratankSou DVB102 Wk 2 Studio Why template

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Style: Experimental Typographic

Key Elements: Photo Manipulation, Typography Manipulation, Active, Patterns

What the style imbues (socially, politically of its time)?
This style imbues the idea of control and how we are able to manipulate multiple elements within an image to create a desired intention/feeling.

Why the style appeals to you and how/if it aligns with your keywords?
I like this style for its unique use of typography and patterns to create impactful imagery. The elements use also gives the image a kinetic feel.

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Style: Experimental Design + Blur/Grain + Swiss

Key Elements: Noise, Texture, Colour Degradation, Typography

What the style imbues (socially, politically of its time)?
This style celebrates imperfections and comment on contemporary culture.

Why the style appeals to you and how/if it aligns with your keywords?
Equity and equality are some of my key words, this style embraces difference and uniqueness a characteristic we should all have.

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Style: Abstract Shapes + Colour

Key Elements: Colour, Gradients, Shapes

What the style imbues (socially, politically of its time)?
This style abstract natures appeals to the complex nature of society. The simple yet confusing imagery allows for multiple interpretation. They is no set meaning.

Why the style appeals to you and how/if it aligns with your keywords?
Using shapes and colours to communicate makes it more inclusive as it isnt confine to a specific demographic.

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https://www.behance.net/ShreyaDiwakar777

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https://www.directoryofillustration.com/artist.aspx?AID=8893

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https://www.directoryofillustration.com/artist.aspx?AID=13385

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Style: Experimental, Typographic,Coporate Memphis, Abstract

Key Elements: Abstraction, Colours, Textures, Layers, Type

What the style imbues (socially, politically of its time)?
This style imbues the evolving visual language of society. Opting for a more abstracted view of the world around us. This makes it much more inclusive and are able to convey meaning through textures and semiotics.

Why the style appeals to you and how/if it aligns with your keywords?
My keywords revolve around curiosity, curiosity and connection. These experiemental styles are visually intresting and often piques my curiosity on how that outcome was achieved. The abstract nature of the image style also plays towards my passion for inclusive design. These images are also able to make lasting impact and connection within user mind due to its unique style.

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Style: Flat/ Coporate Memphis

Key Elements: Abstracted Body Preportion, Colour Combinations, Shapes

What the style imbues (socially, politically of its time)?
This style imbues the idea of uniquesness of everyday things. People and items are represented in abstracted ways to be inclusive to a larger audience.

Why the style appeals to you and how/if it aligns with your keywords?
I like this style for its bright and unique colour combinations. The way people are drawn and represented also adds to a more visually intresting image

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https://www.behance.net/emans91

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https://www.behance.net/anaittet

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Style: Experimental Design + Surrealism

Key Elements: Imagery that is nonsensical by design. Textures. Mixed Media

What the style imbues (socially, politically of its time)?
This style interwines the real with the unreal into imagery that offers various interpretations.

Why the style appeals to you and how/if it aligns with your keywords?
I see this style as a powerful tool to evoke emotions and communicate stories. This alligns with my keyword of connection and people, as I seek to emphatise and share a person's story and message.

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https://www.behance.net/carocont

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driven by curiosity to people, place and community, i will utilise creative problem solving to create design solution that places people at the forefront. through a human-centred approach, my designs will be accessible, intuitive, and considerate to the complexity of everyday life.

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design at face value is the ability to design beautiful and aesthetically pleasing things. but strip this down, design is a method to solve problem. we utilise our unique skillsets to iterate and empathise creating solutions that target the core of the problem. design must take on a humanistic approach to maintain consideration for the differences between each community/person.

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WHY:
Stems from curiosity to explore and experience new things and listen to people’s stories

HOW:
Empathising with people. To take on a human-design centred approach to provide interaction and experiences that is accessible, sustainable and intuitive

WHOM:
Those without a means to tell their stories. Those who want to explore their user base beyond a product or commodity

WHAT:
Through compelling imagery, spatial experiences, accessible interface, creative design solutions