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Focusing about why people do it , motives.
branding  - more clear - solving the problem.
Branding more corelated to the publicity.
logo can be interactive , the globe can change depending on what im talking about.

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Behind all these campaigns there must be a name, New World is the name of a Non-Governmental Organisation that has the purpose of improving the state of our world by showing the consequences of human over-consumption. This organization will be accompanied by several adverts that will feature true facts of our consumption, its effects and more. I want to keep the logo of the organization quite simple and bold, so it can be easy to understand by far. New Wold seem quite the perfect name for it, has its the goal of the organization , to pursue a new world, to improve our world before its to late.

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-More than 1.9 billion servings of Coca-Cola drinks are enjoyed in more than 200 countries each day.
-We use about 180 billion aluminium cans every year.
-More than 10 Million Tons of plastic bottles end up in the oceans every year.
-2 percent of the world's energy use is spent on producing aluminium. Aluminium which is used to produce cans of soda every day.
-Almost 70% of aluminium cans are recycled - about 125 billion cans a year. Which leaves about 55 billion cans that end up in landfills or in our environment.

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What really happens to the plastic you throw away - Emma Bryce

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These videos that are shown bellow, are the kind of examples I would like to follow when creating small clips conserning my topic. I would like to go for something way smaller as I feel like in my opinion the quicker it is the better is, as people can get bored when videos are too big, the point is to make na impression and  a UAU reaction, showing as much information as we can get in the smallest amount of time. Its important to keep things  as simple and as tidy as possible, and to use as many facts as possible.  Also a good slogan is always important because that, hopefully, will be kept in mind by the viewers. 

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When making videos , the purpose is to led people to change their habbits, like the obesity video, its a reverse video showing what consequences our habbits may led to. The animation clip is also a good idea to reach the target audience, but why we dont see these kind of averts around? These clips, altought full of information, are quite big to work as a quick advertise. My idea is to have really short clips, like GIF's that will show the consequences of our habits when consuming soft drinks, I will use it to demonstrate also the percenteges of human consumerism of the soft drinks as I believe that If people will see numbers that may realize that we are stuck in a massive consumerism ball of soft drinks.

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Dont Smoke! NO SMOKING  ( short 2D animation video )

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Children's Healthcare of Atlanta Strong4Life

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Short Clips or Gifs are a very good idea to attract the eye of the public, they are fast and entertaining way of showing an idea.  The use of shorts clips will enable us to show a more complex idea of what we are advertising. In this way, I will be using short clips to demonstrate what consequences we will bring to human being and environment but showing the evolution of itself. Soft drinks are slowly destroying our health in a long term, and it's important to show the long time consequences of it.

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PUBLICITY CAMPAIGNS

- Short clips
- Internet, TV Ads, Social Media
- Bus Stops
- Soft drinks selling places adverts ( supermarket shelves, aisle )

WHAT TO SHOW IN THE CAMPAIGNS?

How it's affecting our environment:
-Ocean;
-Streets;
-Air Pollution;

Company's benefits:
- Growth of big companies;

How Affects Human Body Health:
-Obesity;
-Dental Health;

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REDUCE THE CONSUMPTION OF FIZZY DRINKS

Make people realize the consequences of consuming soft drinks:
- Bad for health
- Bad for the enviroment

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WHAT CAN BE DONE ?
HOW TO STOP THE CONSUMPTION?
Do images on the products of the consequences work ? NO. 
EX: Cigarettes, people have to buy the packages to see the consequenes in the first place, but because the product has already been bought then people will still consume it .

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-The soft drinks space , how much de we consume soft drinks ?
According to a study in 2018 in the UK only people consumed na annual avarage of 211.5 liters of soft drinks per person.
In the United States a study reveals they in one year on average, each America drinks 597 can of soda. That is more than 1 can a day.
Mexico, in 2019, was the country with the highest soft drink consumption.

-Are there people addicted to fizzy drinks ? Why
is that ?
There are people addicted to soft drinks, altought there are not enought evidence to suggest that it can be a true disorder.
Dinking soda can cause your brain to release dopamine, also known as the happy hormone.
Also soda is made with ingredients like caffeine and sugar, which leds to cravings , which can turn into dependency and health problems can follow.

-How does it feel when we have a fizzy drink ?
For some people the consumption of soft drinks gives a rush of adrenaline, a sense of reward feeling, it can also stimulate the brain and give you the sentation of fullness.

-Is it good for our wellbeing ?
Experts say that low calorie soft drinks are better than surgary regular soda. Altought full fat drinks do have a lot of sugar which is not healthy at all and could lead to health problems.

-What health problems can the higly consuption of soft drinks lead to.
Soft drinks dont't make you feel full and its helps on gaining weight, has liquid sugar doesnt make you feel full.
Large amount of sugar can turned into fat in your liver, excessive amounts may contribute to a nonalcoholic fatty liver disiase.
Sugar drastically increases belly fat accumulation.
It may leed to cause Diabetes Type 2.( drinking as little as one can of sugary soda per day has been constently linked to na increases risk of type of diabetes 2).
Soft drinks consist of just sugar and no essential nutrients , so it hads nothing to the diet and gives unnecessary calories.
Sugary drinks can have powerfull effects on the brain and it may lead to addiction.
Soft drinks can also increase the heart disease risk at its contains nothing else but sugar. There is a link between sugary beverages and heart disease risk.
Soda drinkers have a higher risk of cancer , which tend to go hand-in-hand with other chronic diseases like obesity.
The sugar and Acids in Sodas are bad for dental health , as they contain acids like phosphoric acid and carbonic acid which makes the teeth vulnerable.
Soda drinkers have a drastically increased risk of gout. Gout is a medical condition characterized by inflammation and pain on your joints, specially big toes.
Risk of Dementia which is a term for declines in brain function in older adult, such as Alzheimer's disease.

-Who's winning with the abuse consumption of soft drinks ?
By 2020 the value of the soft drinks market was expected to reach 18 bilion euros in 2020.

-When did the first fizzy drinks showed up ?
The first marketed soft drinks appeared in the 17th century as a mixture of water and lemon juice sweetened with honey. In 1676 the Compagnie de Limonadiers was formed in Paris and granted a monopoly for the sale of its products. Vendors carried tanks on their backs from which they dispensed cups of lemonade.

-How can we challenge the consuption of fizzy drinks ?
The way to challenge this consumption is by making people realize that actually they are doing more worse than good for themselves , in both their own health but as well environmentally.

-Who are the consumers of fizzy drinks ?
The biggest consumers of fizze drinks are between the age of 16 to 35.

-How would the world be withouth fizzy drinks ?
The world without fizzy drinks would be a world with less pollution, in the sea's because less plastic and cans, in the streets , air pollution because there would be less company's production of fizzy drinks, there would be more consume of water , there for there would be more company's evolved on making the water better. In general the health of the population would increase and the sugar company's would decrease their production.