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The Kardashian family, along with other social media influencers and celebrities have been paid in order to promote Sugarbearhair Hair Vitamins on Instagram. The gummy bears contain 13 different vitamins with Biotin being the most abundant. The content of Biotin per 2 gummies (daily dose) is 5.1mg. The RDA of Biotin for an adult is 50µg. There is 102 times the RDA of Biotin in this product than what is recommended. According to a systematic literature review (Patel, Swink and Castelo-Soccio, 2017), it was concluded that Biotin has no proven eficacy in hair or nail growth in healthy individuals.

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Model Romee Strijd is sponsered by HelloFresh

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Model Romee Strijd is sponsered by HelloFresh

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Dutch model Romee Strijd has become very popular on youtube in recent years. On one of her videos, she was sponsored by HelloFresh. HelloFresh is an international meal kit delivery service. You customise your orders, select meals from their menus and they will send them straight to your home. The meals all come with the ingredients pre-portioned and packaged. Inside the box, there is a sheet with your recipe in simple steps with pictures. The recipes are fast to prepare ( 20-30 minutes on average), and all the nutritional information is provided.

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Packaging plays a major role in the presentation of a product. It is not strictly a form of advertising, but similarly to advertising, it can influence the consumer to purchase it. This ceremonial grade cacao sourced from a Guatemalan tribe claims its product to be 'Magic Heart Medicine' on its packaging. In Ireland, we have strict packaging regulations and this is a clear example of a health claim that is not lawful. Some clinical trials have shown decreased arterial stiffness with habitual cacao consumption (Nishiwaki, Matsumoto and Nakano, 2019). However, the literature just is not robust enough to make such a claim.

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Getadrip is a British based IV vitamin retailer. It was founded in 2017 and sells a variety of IV drip vitamin cocktails and vitamin injections. They advertise their products on Facebook, Twitter and Instagram and once featured in a BBC article over controversies. Their Vitamin D Booster injection shot contains 30,000 IU of vitamin D. This is 750 µg which is 7.5 X higher than the EFSA recommended tolerable upper limit of 100 µg/d Vitamin D for adults. Since Vitamin D is fat-soluble this could be potentially dangerous and cause adverse effects. That's not even mentioning that its IV and the body cannot downregulate absorption as it could if consumed orally. The prices of supposed 'treatments' start at £30 and go all the way up to £850. There is also a ' High Dose Vitamin C Drip' which contains 25g of vitamin C and a basic hydration drip for £225.

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BCAA supplement advertised in Muscle and Fitness Magazine

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BCAA supplement advertised in Muscle and Fitness Magazine

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ALLMAX Aminocore Branched-chain amino acid powder was featured in the May 2019 edition of Muscle and Fitness Magazine. BCAA's are a group of amino acids that include leucine, isoleucine and valine. BAA's are an incomplete source of protein and therefore not as good or as effective as a complete source of protein like Whey. BCAA's have a lower caloric content than other complete sources of protein and as such are useful to people trying to lose weight and maintain muscle mass.

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The herbal tea and coffee brand Miss Fit have recently had the FSAI recall many of their products over misleading packaging. As the image below shows, the Skinny Tea Max product claimed 'Max' fat burning, hunger control and results. The Ms Fit slimming coffee and skinny coffee max were also recalled over the same discrepancy. The labelling is misleading to the consumer and is purposely marketed to make the consumer think that by drinking these beverages they will have spontaneous fat metabolism. There is no scientific evidence to support the claims made by these products.

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According to advertising company JCDecaux, 2.4 million Irish consumers have seen outdoor advertising in the past week. This means that outdoor advertisements reach a wide audience. They are also the only form of modern media we cannot turn off.
Below is an advertisement for the McDonals Eurosaver Menu, advertising cheap mass-produced fast food.

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Roger Federer has been endorsed by the chocolate brand Lindt & Sprüngli since 2009. The exact value of the endorsement is unknown but it has been estimated at 4 million US dollars per year. Federer appears in Lindt advertisements and videos. Lindt has held several competitions for people to meet Roger Federer at their main headquarters in Kilchberg, Switzerland.

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David Beckham appears in a series of Burger King commercials.

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David Beckham appears in a series of Burger King commercials.

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In 2012 David Beckham starred in a series of Burger King commercials. The adverts were promoting the strawberry and banana smoothie. Celebrity endorsement is a popular way that brands make consumers desire their products.

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CardiB claims that Teami consumption causes weight loss.

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CardiB claims that Teami consumption causes weight loss.

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CardiB on two separate occasions promoted Teami herbal tea products on her Instagram account. Teami Skinny is a tea which contains oolong tea leaves, yerba mate and ginger along with some other herbs. Although Teami doesn't have any outlandish nutritional claims on their website, CardiB claimed she drank it in the morning to curb her appetite. She also attributed some of her weight loss after giving birth to the tea product. There is absolutely no scientific evidence to suggest that drinking herbal tea can induce increased fat metabolism.