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https://miro.com/welcomeonboard/VGdRSVhQRWFjR1VoS1d6aEpFR3REVFN0WW81a042bzlBcmIya2lGTzlnNHlZZ2lNcElmSllDMDAwMHlPaFVwS3wzMDc0NDU3MzY2NDY0NjExMDQ0fDI=?share_link_id=836429981939

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Sign up | Miro | Online Whiteboard for Visual Collaboration

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Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams. Join 35M+ users from around the world

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https://miro.com/app/board/uXjVMSBsx1o=/?share_link_id=746049728056

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https://padlet.com/riniharliniibrahim/rapid-styleframe-journal-8hoal4nk6jk23ny0

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Layout , composition and visual hierarchy

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Beginning Graphic Design: Layout & Composition

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Platform for building up your creative process.

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Collect everything in one place

Write notes & to-do lists

Simple text editing and task management make it easy to add your thoughts to a board.

Upload images & files

Milanote supports all common file types including JPGs, PDFs, Word, Excel, common design files and many more.

Save text, images & links from the web

Add notes & photos from your phone

Anything you save in the Milanote app will be ready to organize as soon as you're back at your computer.

Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense for your project.

Collaborate with your team

Use Milanote as your online whiteboard to brainstorm ideas and work with your team, wherever they're located.

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Milanote - the tool for organizing creative projects

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Milanote is an easy-to-use tool to organize your ideas and projects into visual boards. Add notes, images, links and files, organize them visually and share them with your team.

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Creative Process

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https://miro.com/app/board/uXjVMSC-uWY=/?share_link_id=172726654616

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https://padlet.com/koeylim0953/rapid-styleframe-design_koey-txpa6s5q9h0xwn83

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https://miro.com/app/board/uXjVMSBhRDY=/?share_link_id=859238411205

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https://miro.com/app/board/uXjVMRBywt0=/?share_link_id=784928742608

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This is a board that shows the versatility of the puma brand at a glance. This serves as a visual reminder of who you are creating for.

If the target audience is specific enough, it can be worthwhile to explore their world/point of view through visual research as well.

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Explore a hand-picked collection of Pins about Puma on Pinterest.

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This is a collection of visuals which can serve as a starting point into exploring possibilities. I usually do a broad search on the medium to understand the status quo and possibilities narrowing down visual directions.

Note that all references are projection mappings, but serve as examples of physical spaces and objects coming together with digital images.

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An example of projection mapping on a logo using mash-up of visuals

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VANS Video Mapping Projection on 3D Surface / Intro

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How we made an interactive, projection-mapped topographic installation

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An inspiring example of projection mapping and how one shape can be transformed and played with.

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Istanbul creative new media agency Ouchhh keeps hammering at the edges of art, design, and technology with their newest commissioned work, a striking six-projector installation in Paris called AVA V2 inspired by the work of Buckminster Fuller. "AVA V2 was created by using projection mapping on a hemisphere structure made of semi transparent fabric.

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A surprising use of projection mapping to inspire ideas.

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This is an experimental film made up of over 35,000 photographs. It combines an innovative mix of stop motion and live projection mapping techniques. 

Directed by
chassaing.xavier@gmail.com

Music by 
https://soundcloud.com/fedaden

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This video shows the process of projection mapping. While we are not required to create the mapping itself, it could spark some ideas. There is also a nice play with the expansion of the physical shapes.

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This video covers the principle of contrast and how it translates to image making and typography for motion design. While not indepth, it serves as a useful resource to jumpstart creation of style frames

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Design Theory: How To Make Dynamic Compositions

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This video covers 3D composition principles. It is a useful resource for understanding structure for image making.

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This is a collection of style references based on the idea “layers of time, layers of style” to portray the multi-layered brand that puma is.

The focus is on design mechanism that can carry the idea.

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Explore a hand-picked collection of Pins about Puma layers of time on Pinterest.

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https://padlet.com/naurs/rapid-styleframe-a43x39erjxsye4w1

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https://padlet.com/h4mmy4lt/rapid-styleframes-mkm7b8yz10jg53rq

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Puma's target audience segments can be broadly categorized into the following:

Athletes and Sports Enthusiasts: Puma primarily targets athletes and sports enthusiasts who participate in various sports activities, including running, soccer, basketball, golf, and motorsports. These consumers look for high-quality, comfortable, and durable sports gear and apparel to enhance their performance.

Fashion-conscious Individuals: Puma also targets fashion-conscious individuals who are interested in trendy and stylish clothing, shoes, and accessories. The brand has collaborated with several fashion designers and celebrities to create unique and fashionable products that cater to this segment.

Youth: Puma's marketing campaigns often target the younger demographic, such as teenagers and young adults, who are more likely to follow the latest fashion trends and are also more active in sports and fitness.

Sustainable Consumers: Puma has also started targeting eco-conscious consumers who are looking for sustainable and environmentally friendly products. The company has introduced several sustainable initiatives, such as using recycled materials in their products and reducing carbon emissions in their supply chain.

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PUMA has continued to focus on six strategic priorities to guide it on its way to become the fastest sports brand in the world. We focus on brand heat, a competitive product range, a leading offer for women, improving our distribution quality and organizational speed as well as leveraging our re-entry into basketball to strengthen our position on the North American market.

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https://miro.com/app/board/uXjVMSCFR1Q=/

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Sign up | Miro | Online Whiteboard for Visual Collaboration

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Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams. Join 35M+ users from around the world

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https://padlet.com/cfeng968/rapid-styleframes-chang-feng-5vrm2xz7q88d5jm7

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https://docs.google.com/presentation/d/1TXIJxGR_zvsB9QvtCNA5ZTzqT3CRLSEG0yi5uxzoO_M/edit?usp=sharing

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https://miro.com/app/board/uXjVMNmMxYo=/?share_link_id=283120956563

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https://miro.com/welcomeonboard/ekVCVGV5SDIzcXBWRkRua3ZUcThnU0oxUGpsWEVhbVU4c1dmaVJCall5dm5yUDFDNXpLVHp6N3RUaUFwUVFoUHwzMDc0NDU3MzU4NTE3Nzk0NTA3fDI=?share_link_id=835473521565

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Sign up | Miro | Online Whiteboard for Visual Collaboration

# data[].attributes.attachment_link.description
Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams. Join 35M+ users from around the world

# data[].attributes.body
https://miro.com/app/board/uXjVMSCf9Ic=/