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Summary

As part of this association, Sanjay Kapoor will commit towards the goal of improving rural areas in India with a vision to transform the lives of women and children

While the accessibility to wells in rural India has vastly improved in the past two decades, typically water is carried by balancing metal pails on heads which attracts multiple health concerns as well as barriers to education

As part of this association, Sanjay Kapoor will commit towards the goal of upliftment of rural areas in India with a vision to transform the lives of women and children and thereby disrupt the vicious cycle of poverty. He will also be supporting the charity by attending the exclusive charity event - For the Chosen Few - which will be held at an undisclosed location in May 2022 in London.

As part of this association, Sanjay Kapoor will commit towards the goal of helping rural areas in India with a vision to transform the lives of women and children and thereby disrupt the vicious cycle of poverty. He will also be supporting the charity by attending the exclusive charity event - For the Chosen Few - which will be held at an undisclosed location in May 2022 in London.

Elaborating further on his maiden innings as a brand ambassador for an NGO, Kapoor stated, “India is no stranger to water scarcity amongst the country's underprivileged. It's something many of us have seen since we were children. To see girls as young as six years old carrying heavy water on their head in the heat in a 21st-century world is not only heart-breaking but also unacceptable. Unfortunately, however, these girls are often locked in a vicious cycle of poverty. They desperately want to study and create a better future for themselves, but the burden of their community's survival lies heavily on their shoulders. I am a huge believer in giving access to education to the disadvantaged societies of India. When I first read of the work carried out by Wells on Wheels and heard about Shaz Memon's vision, I was blown away by how the innovative Water Wheel is changing lives for these girls in a huge way. One wheel allows five."

Inspired by the birth of his daughter, Memon took on the onus of helping women and children in rural India who shoulder the daily burden of transporting heavy buckets of water to their communities. “My daughter was blessed to be born in the UK where we don't give a second thought to the source of our water consumption. WOW is my attempt to address the imbalance and to improve the lives of women and children who are not so fortunate. We have commenced our drive in Maharashtra and will now be looking at diversification in North India,” he said.

While the accessibility to wells in rural India has vastly improved in the past two decades, typically water is carried by balancing metal pails on heads which attracts multiple health concerns as well as barriers to education. The physical loading can lead to musculoskeletal disorders, such as neck or back pain, and even risks lifelong disability. Additionally, the time spent moving water from source to communities has an impact on school hours for the young girls. Children, too, are tasked with walking in heat of up to 40 degrees to fetch water - sometimes they are as young as seven years old.

Last updated on 31 Mar 2022

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London NGO, Wells on Wheels, ropes in actor Sanjay Kapoor for India’s rural upliftment

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Water availability

In India, water access is a serious concern. The majority of India's rainfall falls during the monsoon season (November-December in the northeast; June-September in the southwest), with months of drought in most of the nation. Snow melt runoff from the Himalayas brings a substantial amount of water to India. Some of India's 24 main rivers are fed by this runoff. Water concerns are a problem across the country, but they affect the poorest population the most. I've attempted to provide information about India's most critical water challenges.

Privatization of water

In India and other emerging countries, water privatization is a hot topic. Those in favour of privatization believe that it would enhance sanitation and that, because people are paying for the water, they will have a vested interest in using it responsibly. Opponents of privatization argue that it breaches a fundamental human right to clean, accessible water. The poorest people cannot and will not be able to afford clean water, and their plight will only worsen as their access to clean water decreases (UN Water). The government of India is now exploring privatizing water rights. Small test projects and panel discussions are being deployed (Hindustan Times). In Mumbai, privatization was planned, but locals rallied together and convinced the government to put a stop to it.

Water Accessibility, Gender Issues

Water difficulties disproportionately affect women in India and other underdeveloped countries. Women are often in charge of finding and bringing water. The more time and energy a woman has to dedicate to providing water for her family, the less time she has to devote to paid work or improving her education. Women are mostly responsible for children's upbringing. Waterborne infections have the greatest impact on children, and it is mothers who must sacrifice their resources to care for sick children. There's also the matter of security. When women in underdeveloped countries have to walk long distances to get water, they put their lives in jeopardy. Having clean water available and nearby, as well as decent bathroom facilities, allows women to do more with their time and keeps them safe (UN Water).

Irrigation

In India, improved irrigation infrastructure has contributed significantly to the alleviation of rural poverty. Communities have grown more self-sufficient as irrigation water has become more accessible to farmers, particularly small farmers. When farmers have access to irrigation water, it implies more employment and higher-paid jobs for community workers. It also translates to cheaper product costs, which equals better nutrition. Farmers will earn more money as a result of improved irrigation, which will have a favourable influence on commerce. Because the irrigation is based on surface water, it has a good influence on groundwater replenishment, which enhances the community's drinking water supply. Irrigation is assisting in the stabilization of smaller farms.

Hygiene and sanitation.

India has two significant national sanitation and hygiene projects. The UN backs both of them and keeps an eye on them. The TSC's mission is to address rural sanitation issues. In India, open defecation is still a big problem, especially in rural regions. The TSC wants every home to have a toilet, which would greatly help with sanitary issues. Compost heaps and septic systems are examples of other infrastructure changes. The TSC also priorities public education on appropriate hygiene and sanitation. The TSC was implemented in 1999. The program was a resounding success.

The National Rural Drinking Water Program (NRDWP) aims to make safe drinking water available to rural areas in a long-term manner. The NRDWP is attempting to assure long-term viability by adopting programmes that use both ground and surface water for drinking water, as well as collecting rainfall for recharging. Some towns have built and integrated small communal water systems that may be maintained by the community. The NRDWP's other purpose is to install water purification systems in schools so that children may drink safe water. Another way the NRDWP is including communities in the initiative is by reviving traditional water conservation practices (Government of India).

Conclusion

Non-governmental organizations (NGOs) like "Wells on Wheels" are working hard to deliver water and sanitation to communities in India, as well as to address the country's overall water problem. Wells on Wheels, a nonprofit organization that works in India's disadvantaged rural communities, was founded by Shaz Memon. Wells on Wheels can help by bringing these issues to the public's attention. To educate people on how to manage water properly on a local level, several non-governmental organizations (NGOs) use social media, advertising campaigns, and direct interaction with local communities. Non-governmental organizations (NGOs) can also help by building water resource initiatives.

Many people in rural regions must still travel long distances to get clean water, which may be polluted with chemicals, germs, and disease-causing organisms. Water spouts may be available to poor people in metropolitan areas, while others must hack into water pipelines to obtain water. Privatization threatens to exacerbate the country's poor, particularly in urban areas where there is water scarcity. Programs are in place to try to make the water system more equal and cheap. It is clearly not there yet. Many low-tech, low-cost alternatives are being developed that have the potential to greatly increase access to fresh, clean water. Infrastructure improvements will benefit a large number of people, but they will need a significant investment. Corporations such as the World Bank are attempting to get access to water rights in India, but activist organizations are fighting back. The population's education on hygiene and sanitation concerns may be the most important factor in bringing India back on track in terms of water issues and disease prevention.

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An analysis of the causes of India's water crisis

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An analysis of the causes of India's water crisis

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An analysis of the causes of India's water crisis

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Shaz Memon