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using brand laddering:
- emotional benefits
- technical benefits
- functional benefits
to showcase the IHC

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Use hanger flyers in the MRT and busses, The flyers can feature an invitation to the event and a free drink when the flyer is presented to the admin staff at the event. This attracts more people to the event, providing us with more chances to promote Racial Harmony.

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collaborate with National Gallery (ethos)

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Traditional posters/flyers/newspaper advertisement/Radio are the main method to increase awareness about the event.

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IMC Campaign:
- element: Digital Media
- platform: YouTube

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create #GalleryKids for children to view different Indian Culture artifacts with descriptions

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using local influencers to participate in the event (ethos)

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Learn new words in the Indian languages, such as (Hindi, Punjabi, Bengali, Kashmiri, Urdu, Marathi, Tamil)

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promote using saffron colours and other strong colours that associate with Indian culture

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allow visitors to add to the rangoli (mural)

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Trying out different dishes by setting up food booths

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use visual 3D effects to light up outside IHC

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Traditional Games
- 5 stones
- KhoKho
- Chess
- Marbles
- Hopscotch

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Learning new things about cultures all the time.

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Fun ways to advertise the Indian Heritage Culture to Young People and Families

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Fun ways to advertise the Indian Heritage Culture to Young People and Families

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Very wholesome

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can socialise with different ethnicities

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Trying different variety of foods.

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FUN!

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performances by different ethnic groups

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different cultures uniting

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trying out different foods and games

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learning about different cultures

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wearing different ethnic costumes

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What comes to mind when you hear Racial Harmony?

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What comes to mind when you hear Racial Harmony?