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The Eastman Kodak Company (also known as Kodak) was founded in 1888 and produced camera technology. Kodak utilizes a razor and blades business model where the cameras are cheap but all accessories are higher priced.

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George Eastman (July 12, 1854-March 14 1932) was the founder of the Eastman Kodak company and engineered the first Kodak Camera.

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The "Brownie" was a very basic box camera that was widely popular because of it's price and simplicity. Marketed at $1, this camera made photography accessible to more people.

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In 1907, postcards were permitted to have the back split into two individual sections, one for writing and one for the address. This allowed the entire front side of the card for the picture.

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In 1915, postcards with a white border became popular as the reduced image size also reduced costs and were thus more affordable.

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In 1930, postcards printed on a linen paper stock became popular. They were textured and were cheaper than previous types.