# data[].attributes.body
Live gigs are popular across the entire target audience as they allow audiences to develop their impression of artists through their stage personas as well as providing an alternative way to consume the music.

Tech savvy audiences members also like to interact with artists on social media, following them on instagram, twitter and facebook. They receive regular updates which they can then share, like or comment on which allows them to buy into the constructed image of the artist according to Richard Dyer's star theory.

# data[].attributes.body
Indie fans of all ages use social media to interact with other fans and artists. In relation to music, audiences like to share what they have been listening to, their newly discovered artists, photos and videos of live gigs and festivals and music videos. This occurs across a range of platforms including Instagram, Facebook, Youtube, Spotify, Twitter, Tumblr and Soundcloud.

# data[].attributes.body
Both traditional and non-traditional methods are used with older audience members favouring traditional methods and younger members favouring non-traditional methods.

Traditional methods include CDs, Vinyls, Radio and Live Gigs.

Non-traditional methods include digital downloads, streaming (sites such as Spotify and Soundcloud) and digital music on smartphones, tablets and mp3 players.

# data[].attributes.body
We chose to target indie fans of all ages because, by not specifying an age, we extend our appeal and give ourselves a wider reach. Also in the indie genre, age does not seem to affect audience appeal as much as in genres such as pop; Successful indie artists range from Jake Bugg (20 Years Old) to Stuart Murdoch (46 Years Old) and older.