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Our film would be targeted at working class for the most part, appealing to the NRS Class system's C and D bands in particular, however due to the average age of our target audience, a significant number of the target market group would new workers or students which would be classified as the non working class.

We tried to make the opening more appealing to middle classes also, through the historical aspect of the film, adding more substance to the piece.

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The traditional audience of the horror genre is men, however we were anxious to also direct the film towards women as well. To achieve this we attempted to avoid the offensive, patriarchal treatment of women seen regularly in the modern horror genre, for example the sexual objectification of women.

We aim to present both sexes equally to appeal to a wider audience and not conform to the offensive treatment of women in films

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An example of the typical clothing worn by modern teenagers. We will use this when planning the costume for our modern teenagers as well as our personal experience and the tastes of our actors

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The primary age range of our target audience is between 15 and 25, this age range targets older teenagers and young adults. This age range allows us to feature stronger language and violent/gory scenes. We intent to appeal to our target audience by featuring actors and characters within that age bracket.