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In the US in particular, political adverting spending in elections rose from 1.7 % of ad spending in 2012 to 14.4 % in 2016.

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We can find the brackets and author’s name, the year of book.

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The sentence mark name and year.The writer use citation to writer topic sentence.

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Dugdale, A., (2012). Obama’s Convention Speech Breaks Political Twitter Record With 52,000 Tweets Per Minute. [online] Fast Company. Available at: <https://www.fastcompany.com/3001115/obamas-convention-speech-breaks-political-twitter-record-52000-tweets-minute> [Accessed 25 July 2021].

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Kraidy, M., (2005). Hybridity, or the C ultural L ogic of G lobalization. Philadelphia: Temple University Press.

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Zeballos, A. C., Seifert, R. W. and Protopappa-Sieke, M. (2013) ‘Single product, finite horizon, periodic review inventory model with working capital requirements and short-term debt’, Computers & operations research. OXFORD: Elsevier Ltd, 40(12), pp. 2940–2949. doi: 10.1016/j.cor.2013.07.008.

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Parbir.J (2021) Lean Supply Chain Management [Book Serious] New Delhi, India

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Heilman, J. M. and West, A. G. (2015). Wikipedia and Medicine: Quantifying Readership, Editors, and the Significance of Natural Language. Journal of Medical Internet Research, 17(3), p.e62.

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Dagher J,D Netto B,Sohal A.S.(1998) Managing Workforce Diversity in the Australian Manufacturing Industry. Human Factors and Ergonomics in Manufacturing,8(2) :177-192.

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Making reference to published work appears to be characteristic of writing for a professional audience (Cormack 1994).

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……（Sastry, k.s, 2012）
Sastry, K. S. (2012) ‘Identification and Taxonomic Groups’, in Seed-borne plant virus diseases. India: Springer India, pp. 55–66.

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IN-TEXT

...(Hammer 1990)

REFERENCE

Hammer, M 1990, 'Reengineering Work: Don't Automate, Obliterate', Harvard Business Review, July-August, pp. 104-112.