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a) Pathos
b) The tone of the narrator's voice was originally normal, but slowly became sadder as the video progressed. It started off with the narrator saying how she had a big role as maid of honour for her sister's wedding. However she then said "Too bad I'm not going to be there" despite being already there. Phrases such as "I'm sorry I had to ruin your big day" tugs on the heart strings of v ie w e r s. Especially with the visuals of the video which was the narrator lying down on the floor after having a heart attack.

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An advertisement about an american network provider. They use ethos to persuade the audience that their network is the best as they have more 4g coverage than other competitors. Logos is also used when they provide the data and numbers of how many places are covered by their service.

Words like "largest and most reliable" are used to improve credibility.

"has doubled to 400 cities" gives you just how many places are covered.

When listing the prices, words like "for only" are used so that it is more appealing to potential customers as being a good deal.

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a) The main rhetorical appeal used in the advertisement is pathos
b)
i) The main character starts describing how big, and important the event is in everyone's lives and how she has a big role as the maid of honour at her sisters wedding. When the character apologises to her sister, the audience start to feel pitiful, however, they still do not know the full picture of what happened. It was only revealed at the end saying "heart diseases can kill anyone when you least expect it". The audience now understands the situation fully and indeed, it was unexpected in that situation.
ii) The person's face drops and softly says, "It's a shame I'm gonna miss it", this confuses the audience and gives the audience a sense of dread. After that, she lies on the floor in front of her sister and paramedics and sadly apologises, "Sorry I ruined your big day, sis". The scene then changes to her in her actual clothes, lifeless on the floor.

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a)Logos.
b)The advertisement uses data and reasoning by mentioning gases that are harmful to the air quality. They also show how the fan works e.g. how it filters out odours, dust, pollen and kills bacteria. They also talk about features like Air multiplier Technology.
At the end of the video, the text captures 99.95% of ultrafine pollutants leads the viewer

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a) Pathos
b) The narrator, the maid of honour of her sister's wedding, describes it enthusiastically, but then her speech slowed, and with an apologetic tone stated how she was going to miss and ruin her sister's wedding, and the audience can sense the mood dampen. Her clothes then changed from a elegant gown to her current clothes, which was surrounded by medical equipment that others may have used to attempt resuscitation. But then she was shown lying on the floor, and on the next slide it read how heart disease could kill unexpectedly.

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a) Main Rhetorical Appeal: Ethos
b)
i) 'Goes the distance and stands the test of time. ... Journeying with us, through life’s little moments. Being there through the years.' This shows that Dumex, a company that produces Milk Powder, has lasted for quite a long time, making it trustworthy and reliable.
The visual showing different users of Dumex of different ages shows that it this reputable brand has lasted numerous generations.
ii) The tone of the narrator's voice was nostalgic and informal, like a friend.

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a) The main rhetorical appeal of the Advertisement 1 is Logos.

b) In the advertisement, it shows some problems people face in their house and how it affects us such as "dry air can cause dehydration". It also includes many technical terms like "benzene" and "nitrogen dioxide" which allows the product to seem like it can solve multiple unseen problems so it is useful.  The advertisement also explains how it has different features to fix these problems such as "then UV cleanse technology kills the bacteria in the water" which features one of its uses as a purifier. Also, they use a digital model of the product to explain how the product works  which will be more persuasive as it makes it seem more professional. At the end of the video, it also shows "captures 99.95% of ultrafine pollutants" which is the data to back up the advertisement so that it is more persuasive.

The tone of the narrator is very calm and soothing throughout the entire advertisement which sets the mood for the advertisement.

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a) Pathos, the advertisement uses emotion to convince the audience
b) The man's tone was soft and desperate. He was trying to convince someone to lend him money to gamble. He uses words such as "I know what i am doing", "I can win it all back", "One more time". After he has finished talking, the camera shows a little girl, presumably the person that he was talking to. She was clutching the piggy bank.

This shows that the man is asking her for her savings to gamble, however the girl is reluctant to do so. This appeals to the emotion for the audience, as they might feel sorry for the girl, who is pressured by the man.  The man's tone makes the audience feel slightly fearful

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2.
(a)
Ethos - persuasion through credibility or character.
(b)
-  "When only one network is America's largest and most reliable." this advertisement mainly  uses ethos to persuade the audience to use their network as they tell us that their network is better than all the rest as they have more 4g coverage than other 4g networks, which appeals to potential customers, as to being the best 4g network that they can get.
- The narrator's tone is very confident and strong, this gives tells audiences that this network is as good as it sounds and may be more interested to buy.

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a) Pathos is the main rhetorical appeal used in the advertisement. He uses words that strike close to the heart, with emotions of fear and caution. The dim setting sets a grim atmosphere, which adds to the serious tone of the narrator. There is also some Ethos used, as the phrases the narrator uses paired with the tone of his voice makes people inclined not to trust him.
b)i) The advertisement contains the words "Often, the people who suffer from problem gambling aren't the gamblers" near the end, after showing a picture of a little girl trying to protect her piggy bank. This implies that it is the little girl who is suffering from the consequences of problem gambling, despite the gambler being her father/guardian and not her.
ii) The tone of the narrator sounds apprehensive and desperate. He is trying to convince the girl to give him her money and assure her that he will give it back to her.

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a) Ethos –– he takes the advantage that he is her father and uses that authority as a trusted parent to get what he wants from her.
Logos –– he attempts to use the effect of obtaining a jackpot that giving him her money would cause a fortune for both of them.
Pathos [MAIN RHETHORICAL APPEAL] –– the phrases he uses strikes close to the heart, giving her emotions of fear and caution, but yet trust in her father's way.

b) i) The advertisement has the words "Often, the people suffering from problem gambling aren't the gamblers." It was shown after a scene of a little girl holding her piggy bank, implying that her father is trying to convince her to give him her savings as for his own means, which he claims it is for earning money and getting a fortune that would benefit both him and her daughter. Hence, it shows that the consequences of gambling is not always upon affecting the gambler, but it is often others who are related to the gambler in some way that will face the effects of such activity, in this case the consequences of his gambling is on her despite her father being the gambler.
ii) The narrator's tone is desperate, apprehensive and serious –– it has an intention to employ fear. He wants to makes the daughter feel obligated and scared of not obeying her father so much so that she would give her father the money in her piggy bank. In addition, he reassures her that he will definitely get the money back and in fact make more if she heeds his request.

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a) Logos.
b) There were a lot of facts such as "dry air can cause dehydration" and "nitrogen dioxide and benzene can make air quality worse." It also showed how the air purifier was able to deal with all those problems by explaining the different parts of the product with even more information such as "UV cleanse technology." At the end, it displays the text "captures 99.95% of ultrafine pollutants," which appeals to reason by using numbers. With the narrator's calm and informative voice, people who watch the advertisement will be convinced that the data is accurate.

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A) Pathos -- The dark setting indicates how the situation is serious. The advertisement displays the gambler trying to convice a child (probably daughter) to give him her savings so that he could gamble. The child was clearly displeased and did not want to give up her savings.

B) The first phrase the advertisement's gambler uses is "You Know Me" which indicates the closeness of the gambler and the child, and allows the viewer to empathise with an emotional connection

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The main rhetorical appeal use in the commercial is pathos as it uses humour to advertise the product to the audience.

The commercial said 4 out of 5 dentist recommended the gum. The fifth dentist shouted no not because he did not want to recommend it. He shouted no because, he felt an immerse amount of pain near his crotch area. It was caused by a squirrel biting his... Some may find it funny, some may not.

The tone was inviting, the narrator said 'lets see what about the fifth dentist'.

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a) Logos

b) (i) The advertisement shows the data supporting their claim that "Verizon network is America's largest and most reliable 4G ITE network", this also incorporate Ethos due to the companies reliability. They also provide more evidence to convince their customers that it is a good deal, they have promotions such as 4 lines for 140 dollars with 10 gigabytes of monthly data to convince their customers to purchase their data using logic and data to support their claim. They also use words like "for only" to show that the deal provided by them is a good deal for their customers.

b (ii) The tone of the narrator's voice is persuasive and confident, the narrator speaks clearly in order to convey the message that their product is worth purchasing, he speaks confidently about the product.

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a) Ethos
b)Ethos is used throughout the advertisement, showing off Dumex’s long history as a brand. Old, grainy clips are used at the start, gradually becoming modern to show that it was around ever since that period of time.

i) The slogan 'Trusted by generations' is used to show that Dumex has been used around for a long time. Many successful people are shown to be users of Dumex.
ii) The advertisement was presented with a calming voice, paired with the visuals to create a sentimental tone

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a) Logos
b) There is a lot of information about the substances that can worsen air quality in a home such as allergens like pollen and dust and what they do to the air quality. Then, there is also in-depth explanation as to how the air purifier works by filtering air and cleaning it. At the end of the commercial it states that the air purifier 'captures 99.95% of ultrafine pollutants' which is a statistic that appeals to peoples' reasoning.

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a) Pathos.
b) The advertisement is in the setting of a wedding day. In the beginning, the main character sounds quite excited, but towards the end, her speech gets slower, and she sounds more sad, and says "it's a shame I am going to miss it".
The advertisement appeals to emotion by showing how the condition can affect even their family members.The phrase "when you least expect it" emphasises on how heart disease can affect anyone at any time and can be very sudden, and this pulls the heart strings of the audience.

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a) Pathos -- the phrases used by the protagonist are strong and would strike people emotionally.
b)
(i) He used strong and sifignicant words to emphasise how much he needs the money. He also used words like "You know me", "I know what I am doing". He was trying to sound trustworthy and convince the child to give the piggy bank.
(ii) His tone was serious and desperate, he also was trying to speak in a convincing tone to convince the girl that he is trustworthy and will strike the big one.

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a) The main rhetorical appeal used in this advertisement is pathos. It uses the squirrel as the humour to invoke emotions in the audience.
b)
i) It gives a funny reason why only 4/5 people recommended trident toothpaste. The reason 1 person did not recommend the toothpaste is because a squirrel came and bit him.
ii) The narrator's tone was funny and professional.

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a) The Main rhetorical appeal used: Pathos
b)
i) The advertisement uses impactful words like "Sharing a smile" and "Growing together". engages positive emotions like joy and trust to the audience. The vivid visuals also complement the advertisement.
ii) The narrator's tone was friendly. Making the atmosphere of the advertisement peaceful and calming

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The advertismenta) pathos. The advertisment appeals to the emotions of the audience by showing the interactions between people in intimate and happy moments, so it can resonate with the audience.

b) Ethos. The Advertisment's slogan is "Trusted by Generations" showing how dufferent age groups use the profuct, and cementing the credibility of the advertisment.

c) Logos. Proof is shown of satisfied customers, proving that the product is good.

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a) Logos
b) i) The advertisement uses words such as "When only one network is America's largest and most reliable 4G LTE network" while calling the other 4G LTE coverages "smaller" and "less reliable" which implies that Verizon has the largest and most reliable 4G LTE coverage in America. They further support this by also saying that their 4G LTE bandwidth has doubled in over 400 cities. They also promote their product by giving consumers promotions that look too good to be true by selling 2 lines with 10GB data for $110 per month and selling 4 lines with 10GB data for $140 per month and also giving customers a $150 credit for each smartphone line they switch to Verizon. Thus, they sell their product by using facts and data to make their product look better than others.
ii) The narrator sounded confident and persuasive in order to convince the viewers to purchase their product.

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a) Ethos. The advertisement. features dentists recommending the the toothpaste, which convinces the audience to gain trust.
bi) The advertisement made use of words such as 4/5 dentists recommend the product, which conveys that the professionals of the topic approves the product. This eventually leads to the audience having trust in the advertisement.
bii) The narrator's tone was playful and enthusiastic. There are comical features included in the advertisement that made the narrator's tone to be entertaining.

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a)Pathos is used to create an emotional connection with the potential buyers (parents) in terms of trusting the brand as it was were babies.
b) Ethos is used as the company has been around for a long time and therefore is trust worthy. It is also endosed by many famous people and medical professionals, making it trust worthy

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a) The main rhetorical appeal used in the advertisement is pathos as the advertisement is light hearted and uses comedy to advertise its product.

b)(i) The advertisement has the words."4/5 dentists recommend Trident to their patients who chew gum, but what about the 5th one ?" These lines are said before a squirrel bites the 5th dentist, making him shout,"NO!" in pain. This is mistaken for refusal and the data shows 4/5 dentists recommend Trident. This is later follwed by the lines, "There are many theories" This shows that all dentists do recommend Trident but some accidents like this happen

(ii) The narrator’s tone was funny and lighthearted matching the theme of the advertisement