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Write down the most compelling Functional, Social, and Emotional Jobs that you have identified.

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https://hci.stanford.edu/dschool/resources/interviewing/Anatomy-of-an-Interview-Nicole.pdf

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Functional:
Purchase of new iPhone 11:
Better photo quality, faster performance, improved data security.
Emotional:
Impressed with the photo quality, better outlook of the phone, brand loyalty.
Social:
Periodic upgrade

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Purchase : Chair for working at home.
Functional:  To have a proper chair to allow working full day. To ensure it will be the same office like environment.
An ergonomic  chair for proper back support.

Emotional: To separate working and family when working from home. To allow the kids know it is the working place for mum.

Social:  To have a professional working space.

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Product: photobook
Functional:
Qn: what prompted you to buy this photobook
Ans: all the photos are in the hard drive,and it is easier to browse on the photo album than on the laptop

Emotional:
Qn: how did you select the photos, how did you feel once you got the book
Ans: travel photos with photos of self and family to relive the the memories or travelling. Happy to be able to reflect and look back on the memories, especially when she is busy and missing travelling due to covid. Husband appreciates too as he usually does not access the laptop to view it.
Social:
Qn: where does she place it, is she willing to show it to her friends
Ans: placed on coffee table where it is highly visible to friends and can ignite conversations. Able to connect socially with others from speaking about these photos.

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Functional:  Value for money, Keep Migraine in check, User friendly

Emotional: Feel like a bistro experimenting with flavours, experience making own coffee

Social: Sharing with friends

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Functional:  To replace a broken TV

Emotional: Everyone was happy and excited over the new TV because it was big and nice. In addition the pricing was reasonable.

Social: The broken TV was located at the Living Room and it was the family focal point. Hence replacing it was important as part of the family activity.

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Product - Sports shoes
Functional:
Clear criteria to replace shoes / recurring purchase every 600Km
Decision maker on particular pair/ brand -
Comfort level and needs good Cushion to avoid pain.
Quality over price. (price would not affect his choice)
Attractive colors.

Emotional:
Sports person since childhood. Disclosed family members in various sports.
Change of location from India to Singapore made him explore running.

Social:
Marathon running with cause.
Running with friend.
Considering purchasing another brand because he notices the same brand being worn by most famous sportsmen (marketing)