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Audience:
General Public
Message:
265 million children are out of school.
Lack of adequately trained teachers, poor conditions of schools, and equity issues impact children of poverty.
Action:
Contact policymakers to enact change in educational policy & funding.
Get k-12 kids to write letters so their voice can be heard.
Sign petitions to support movements.
Content:
https://www.youtube.com/watch?v=MBjrdHANZXo

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Goal 10 - Reduce inequality within and among countries

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Goal 10 - Reduce inequality within and among countries

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Audience: Voters (18+)
Platform: Facebook, Twitter, Instagram
Message:
Instagram/Facebook - Travel hot spot where local population is marginalized and travelers "take advantage"
Twitter - Before shot with hashtag link to realistic situation website
Link to white papers based on evidence based research
Content:
1. To reduce inequality, policies should be universal in principle, paying attention to the needs of disadvantaged and marginalized populations.
2. Up to 30 per cent of income inequality is due to inequality within households, including between women and men. Women are also more likely than men to live below 50 per cent of the median income
3. Up to 30 per cent of income inequality is due to inequality within households, including between women and men. Women are also more likely than men to live below 50 per cent of the median income
Action:
Connect to petitions for change created by public change organizations.
Contact congressman/representatives and UN representatives
Sponsoring white papers
Image:

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 TRAVELLING THROUGH THE WORLD © on Instagram: "Courtesy of @leoneumamm 
Admins: @takemyhearteverywhere
📍Rio de Janeiro, Brazil 🇧🇷
Tag your best travel photos with #travellingthroughtheworld"

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27K likes, 249 comments - travellingthroughtheworld on January 6, 2019: "Courtesy of @leoneumamm 
Admins: @takemyhearteverywhere
📍Rio de Janeiro, Brazil 🇧🇷
Tag y..."

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View this post on Instagram

A post shared by TRAVELLING THROUGH THE WORLD © (@travellingthroughtheworld)

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Goal 14 - Avoid Plastic Bags to Keep the Oceans Clean

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Goal 14 - Avoid Plastic Bags to Keep the Oceans Clean

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Audience:
Age - 50+
Social Media Platform - Facebook, Emails, AARP's social media platforms
Message:
Oceans are vital for trade, travel, and transportation, and contain vital plants & animals that help us breathe, eat, and maintain balanced ecosystems.
If ocean health continues to die, our entire environmental system will be impacted. Ocean acidity will increase by 100-150% by 2100 because of plastic waste ocean pollution.
Ocean travel (cruises) and beachfront living/vacations will be eliminated for our current and future generations.
Action:
Stop using plastic bags! Instead, use reusable bags and bring your own wherever you go.
Communicate:
Take it back to the way it was in your day!
Images:
We would use infographics and real-life images to show the truth about plastic bag pollution. Some images may include an ocean animal suffocating on a plastic bag that thinks the bag is fish. Other images may include humans walking through garbage patches that wash up on the ocean and humans collecting tons of plastic washed up on shorelines. Images should include personal impacts on this audience, especially how it will impact their lifestyles (travel and leisure) and their children's/grandchildren's lives.